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- Tasks: Drive channel strategy and planning for our exciting drinks portfolio.
- Company: C&C Group, a leading premium drinks company with iconic brands.
- Benefits: Competitive salary, travel opportunities, and a focus on sustainability.
- Why this job: Join a dynamic team and make an impact in the drinks industry.
- Qualifications: Experience in on-trade, strong analytical skills, and creativity.
- Other info: Diverse and inclusive workplace with excellent career development.
The predicted salary is between 50000 - 65000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers Irish Cider, Magners Irish Cider and Tennent’s Lager. Please note this can be based from either our site in Glasgow/London or Bristol.
About the Role
The exciting and dynamic role of the Channel Strategy & Planning Manager – National’s OnTrade is to execute in channel activation across our exciting portfolio of owned brands and 3rd party, working collaboratively with the commercial team, allowing us to win in the GB marketplace. This role will ensure C&C engages with customers and consumers in a way which continues to build positive brand equity and value for both our own brands, 3rd party and distribution through our RTM brands Matthew Clark and Bibendum. This role utilises category data to drive strategic thinking, unlocking insight to develop activation plans, allowing us to win in the marketplace in the national’s on trade channel.
Key Accountabilities
- As Channel Strategy & Planning Manager you will be responsible for unlocking customers and consumer insights to generate breakthrough performance to execute where to Play (Priority Segments / Channels) and How to Win.
- Responsible for in depth understanding of the relevant territories and total outlet universe including performance and trends by channel and segments.
- Cross functional working with the commercial finance and national’s sales teams to understand the commercial performance of all categories, suppliers, producers and our brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
- Your thorough understanding of the GB market, customer and consumer will inform your decisions when defining the strategy across channel to drive visibility at every consumer touch point.
- Ongoing competitor analysis and sharing information with the sales team.
- Working with national’s sales team, B2B marketing and procurement to curate the optimal range to go to market based on consumer insight and category sell.
- Set clear KPI’s and measures across all campaign performance making recommendations based on thorough performance review of activity.
- Customer engagement – work with B2B marketing and consumer brand activation teams to deliver customised tender and/or sell-in documents.
- Support senior managers to deliver end to end management the entire portfolio of C&C own brands, 3rd Party brands and Wine from brief, creation implementation and evaluation of activation at the point of purchase that directly impacts profitability, retention and new business.
- Presenting & influencing at customer meetings and sales team meetings.
- Delivery of compelling selling stories on the C&C own brand portfolio in a customer facing role.
About you
- On trade experience essential with a passion for the on trade and drinks categories.
- Proficient use of Microsoft office (PowerPoint, Excel).
- Comfortable with managing a diverse workload of projects.
- Consumer insight driven, business planning, commercial strategy and creative skills are a must with proven ability to translate into compelling narrative for action.
- Entrepreneurial, challenging mindset.
- Good creative judgement.
- Ability to think conceptually yet retaining strong attention to detail.
- Proven ability to deliver outstanding results.
- Excellent project management skills.
- Strong ability to build and leverage relationships with internal teams and senior management.
- Strong communication skills.
- Travel is required across GB for sales meetings and customer facing meetings and events.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
Channel Strategy & Planning Manager in Glasgow employer: C&C Group
Contact Detail:
C&C Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Strategy & Planning Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to C&C Group. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research C&C Group’s brands and their market strategies. Show them you’re not just another candidate but someone who genuinely understands their business.
✨Tip Number 3
Practice your pitch! You’ll want to present your experience and ideas clearly and confidently. Think about how your skills align with the Channel Strategy & Planning Manager role and be ready to share compelling stories.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the C&C family. Let’s get you that dream job!
We think you need these skills to ace Channel Strategy & Planning Manager in Glasgow
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and the company. Dive into C&C Group's brands and values, and think about how your experience aligns with the Channel Strategy & Planning Manager position. This will help you tailor your application to show us why you're the perfect fit!
Be Specific: When detailing your experience, be specific about your achievements and how they relate to the key accountabilities of the role. Use numbers and examples to illustrate your impact in previous roles, especially in on-trade environments. We love seeing concrete evidence of your skills!
Show Your Passion: Let your enthusiasm for the drinks industry shine through in your application. Share why you're passionate about the on-trade sector and how you can contribute to our mission at C&C Group. A genuine interest can really set you apart from other candidates!
Apply Through Our Website: Make sure to submit your application through our candidate portal. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us that you’re serious about joining the C&C family!
How to prepare for a job interview at C&C Group
✨Know Your Brands
Before the interview, make sure you’re well-versed in C&C Group's portfolio. Familiarise yourself with their key brands like Bulmers and Tennent’s. This will not only show your enthusiasm for the role but also help you discuss how you can contribute to their brand strategy.
✨Understand the Market
Dive deep into the GB marketplace and current trends in the on-trade sector. Be prepared to discuss how consumer insights can drive strategic decisions. Showing that you can leverage data to inform your strategies will impress the interviewers.
✨Showcase Your Project Management Skills
Since this role involves managing multiple projects, come prepared with examples of how you've successfully handled similar workloads in the past. Highlight your ability to set KPIs and measure campaign performance effectively.
✨Engage with Your Communication Skills
This position requires strong communication skills, especially when presenting to customers and internal teams. Practice articulating your ideas clearly and confidently. Consider preparing a brief presentation on a relevant topic to demonstrate your ability to influence and engage.