At a Glance
- Tasks: Lead the brand management of Innis & Gunn, driving growth and innovation.
- Company: Join C&C Group plc, a premium drinks company with iconic brands.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Diversity is valued; all backgrounds are encouraged to apply.
- Why this job: Be the first dedicated Brand Manager for Innis & Gunn and shape its future.
- Qualifications: Marketing qualifications and proven experience in brand management required.
The predicted salary is between 40000 - 50000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role The Brand Manager will take ownership of the day-to-day management of Innis & Gunn as it becomes integrated into the C&C portfolio, playing a key role in establishing the foundations, structure and ways of working needed to successfully manage the brand within the business.
As the first dedicated C&C Brand Manager for Innis & Gunn, they will lead the development of the annual brand plan, setting clear priorities, identifying growth opportunities, defining activation activity, supporting commercial objectives and establishing measurable success criteria.
The role will also bring discipline and consistency to the management of the brand across areas such as positioning, packaging, creative assets, trade activation, communications, performance tracking and stakeholder engagement.
Working collaboratively with teams across Brand, Insight, Communications, Channel Marketing, Sales, Finance and Supply Chain, as well as external partners, the Brand Manager will help embed Innis & Gunn into C&C’s operating model while safeguarding and strengthening the brand’s unique identity, reputation and consumer appeal.
Key Accountabilities Lead the development of the first C&C annual brand plan for Innis & Gunn, setting out the brand ambition, priorities, activation calendar, investment requirements, KPIs and critical actions required to support growth.
Establish clear ways of working for the day-to-day management of the brand, creating structure around core brand processes including planning, performance tracking, stakeholder updates, budget management, project delivery and decision-making.
Work with the brand lead to clarify and codify the Innis & Gunn brand strategy, positioning, target consumer, portfolio role and distinctive brand assets, ensuring these are clearly communicated and consistently applied across the business.
Bring together all key commercial, consumer and brand information required to run the brand effectively, identifying gaps in insight, data, assets or process and putting practical solutions in place.
Partner with Channel Strategy and Brand Activation Managers to translate the brand plan into compelling customer‑facing activation, ensuring plans are tailored appropriately by channel, customer and route to market.
Work closely with Consumer & Market Insight, Finance and Commercial teams to understand brand, customer and commercial performance, recommending remedial action where required and identifying opportunities for revenue and profit growth.
Work with Marketing Communications and agency partners to develop and execute brand communications activity, including digital, media, PR, events and earned activity, in line with brand objectives and agreed KPIs.
Build strong cross‑functional relationships across Brand, Channel, Commercial, Finance, Supply Chain, Technical, Innovation and Operations to ensure Innis & Gunn is successfully integrated into C&C processes and priorities.
Track and report brand performance against agreed objectives, ensuring activity is commercially grounded, financially disciplined and capable of delivering a clear return on investment.
Manage brand expenditure effectively, making smart use of internal and agency resources while ensuring investment is directed towards activity with the greatest potential to grow the brand.
About you Marketing qualifications allied to practical + proven experience.
Experienced in commercial brand management – licensed trade and/or spirit marketing beneficial.
Experience of applying strategic marketing principles and consumer insights, e. g. brand positioning.
Experience of developing integrated brand communication programmes, including PR, digital, design, advertising and media.
Experience in managing external agencies and internal stakeholders in a range of marketing disciplines.
Efficient and effective budget management experience.
EEO and Diversity Statement We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.
If your experience is close to what you see listed here, please still consider applying.
Diversity of experience and skills combined with passion is a key to delivering on our mission.
Therefore, we encourage people from all backgrounds to apply.
Please let us know if you require accommodations during the interview process. #J-18808-Ljbffr
Brand Manager in Glasgow employer: C&C Group
C&C Group is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Senior FP&A Analyst to thrive. With a strong emphasis on employee development, you will have access to continuous learning opportunities and the chance to work alongside experienced professionals in the heart of the United Kingdom. The company values work-life balance and offers competitive benefits, ensuring that you can grow both personally and professionally while contributing to meaningful financial strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&C Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&C Group are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&C Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Brand Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&C Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&C Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&C Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&C Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&C Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&C Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
