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- Tasks: Assist in developing and implementing brand strategies for iconic drinks.
- Company: C&C Group plc, a leading premium drinks company with famous brands.
- Benefits: Competitive salary, creative work environment, and opportunities for growth.
- Other info: Inclusive workplace encouraging diverse backgrounds to apply.
- Why this job: Join a dynamic team and make an impact in the exciting drinks industry.
- Qualifications: Degree and 2-3 years of marketing experience, creativity is key!
The predicted salary is between 30000 - 40000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
The Assistant Brand Manager will assist, and where applicable, lead in developing, building and implementing the brand strategy, positioning, integrated commercial and digital plans of the brand in order to deliver its consumer & commercial KPIs. Other key deliverables include supporting, and where applicable, leading budget management, brand health analysis, competitor analysis, and reviewing commercial performance of brands by working in collaboration with the relevant internal teams and external agencies.
Key Accountabilities
- Support with the development and execution of annual brand plans and annual brand budgets, demonstrating an understanding of key consumer and commercial levers that impact brand performance.
- Work with insights, data, key partners and monitored brand health metrics to inform brand strategy, planning and activation.
- Identify and exploit creative and cost-effective methods of building brand presence and share of voice in a crowded market.
- Support in building out brand propositions and support with cross‑functional project delivery on NPD initiatives including product launch and channel plan build.
- Partner with the Customer Marketing teams through activation in relevant sales channels via provision of brand messaging, identity, imagery, etc. to ensure consistency across all customer and consumer touch points.
- Working with the Digital Marketing team, identify opportunities for innovative digital marketing with focused marketing activity to help maximise consumer reach and engagement.
- An understanding of media landscape, the role and effectiveness of differing touchpoints for achieving different objectives and work closely with internal and external partners to deliver on these.
About you
- Degree standard or equivalent education.
- Minimum 2 – 3 years marketing experience.
- Experience within FMCG desirable.
- Professionalism demonstrated in both verbal and written communication.
- Highly creative. Thinks outside the box and looks to where the unconventional can create opportunity.
- An interest in the alcohol / cider sector.
We encourage people from all backgrounds to apply. If you require accommodations during the interview process, please let us know.
Assistant Brand Manager in Glasgow employer: C&C Group
Contact Detail:
C&C Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to C&C Group. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research C&C Group's brands and recent campaigns. Show us you’re passionate about the drinks sector and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Assistant Brand Manager role. We want to hear how you can help us build our brand presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Assistant Brand Manager in Glasgow
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your enthusiasm for brand management shine through. Talk about your favourite brands and how they inspire you, especially in the drinks sector. We want to see that you’re genuinely excited about the role!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially within FMCG. Use specific examples that demonstrate your skills in brand strategy and budget management. We love seeing how your background aligns with what we do at C&C Group!
Be Creative and Unique: Don’t be afraid to think outside the box! Show us your creative side in your application. Whether it’s through your writing style or the ideas you present, we appreciate innovative thinkers who can bring fresh perspectives to our brand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at C&C Group!
How to prepare for a job interview at C&C Group
✨Know Your Brands
Before the interview, make sure you’re well-versed in C&C Group's portfolio. Familiarise yourself with their key brands like Bulmers and Magners. Understanding their brand strategies and recent campaigns will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Creativity
As an Assistant Brand Manager, creativity is key. Prepare examples of how you've previously thought outside the box to solve problems or enhance brand presence. Be ready to discuss innovative ideas you could bring to the table for C&C Group’s brands.
✨Understand the Market
Research the current trends in the FMCG sector, especially within the alcohol and cider markets. Be prepared to discuss competitor analysis and how you would leverage insights to inform brand strategy. This shows you’re proactive and understand the landscape.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the role, team dynamics, and brand strategies. This not only demonstrates your enthusiasm but also helps you gauge if the company culture aligns with your values.