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For Companies At a Glance
- Tasks: Drive channel activation and collaborate with teams to enhance brand visibility.
- Company: C&C Group plc, a leading premium drinks company with iconic brands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a vibrant team and make a real impact in the drinks industry.
- Qualifications: Experience in FMCG, strong project management, and consumer insight skills required.
- Other info: Travel across GB for meetings and events; great for networking and career advancement.
The predicted salary is between 60000 - 75000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
The exciting and dynamic role of the Senior Channel Strategy & Planning Manager for England & Wales IFT is to execute in channel activation across our exciting portfolio of brands, working collaboratively with the commercial, procurement and brand marketing teams. Ensures C&C engages with customers and consumers in a way which continues to build positive brand equity and value for both our own brands and wider distribution portfolio through our RTM brands Matthew Clark and Bibendum. This role utilises category data to drive strategic thinking, unlocking insight to develop activation plans allowing us to win in the marketplace.
Key Accountabilities
- You will be responsible for unlocking customers and consumer insights to generate breakthrough performance.
- You will have a strong understanding of the On Trade Channel, to drive the creation and execution of clear and powerful commercial channel plans.
- Cross functional working with the finance and sales teams to understand the commercial performance of all categories, suppliers, producers and our brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
- Your thorough understanding of the market, customer and consumer will inform your decisions when defining the strategy across channel.
- Driving visibility at every consumer touch point.
- Ongoing competitor analysis sharing information at monthly team meetings.
- Working with sales, B2B marketing and procurement curate the optimal range to go to market based on consumer insight and category sell.
- Alongside the senior managers execute Distribution Gold Standard through sales teams, suppliers, producers and our brands.
- Working closely to manage the annual calendar of activity and prioritised channel calendar of activity.
- Set clear KPI’s and measures across all campaign performance making recommendations based on thorough performance review of activity.
- Customer engagement – work with B2B marketing and/or consumer brand teams to deliver customised tender and/or sell-in documents.
- Support senior managers to deliver end to end management of RTM collateral from brief, creation implementation and evaluation of activation at the point of purchase that directly impacts profitability, retention and new business.
- Presenting & influencing at monthly sales team meetings: sharing success of other Channel Strategy activity, providing channel insights and initiatives that directly impact profitability, penetration and retention.
About you
- Relevant experience within an FMCG background.
- Full UK Driving License.
- On trade experience essential with a passion for the on trade and drinks categories.
- Proficient use of Microsoft office (PowerPoint, Excel).
- Comfortable with managing a diverse workload of projects.
- Consumer insight driven, business planning, commercial strategy and creative skills a must with proven ability to translate into compelling narrative for action.
- Excellent project management skills.
- Strong ability to build and leverage relationships with internal teams and senior management.
- Travel is required across GB for sales meetings and customer facing meetings and events.
Senior Channel Strategy & Planning Manager England & Wales IFT employer: C&C Group Plc
Contact Detail:
C&C Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Channel Strategy & Planning Manager England & Wales IFT
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Familiarise yourself with their portfolio and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Senior Channel Strategy & Planning Manager role. Keep it concise and focus on what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Channel Strategy & Planning Manager England & Wales IFT
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with C&C Group's values and the specific role of Senior Channel Strategy & Planning Manager. Show us that you get what we do and how you can contribute!
Showcase Your Experience: Highlight your relevant experience in FMCG and the on-trade channel. Use specific examples to demonstrate how you've driven performance and created impactful strategies in previous roles. We want to see how your background aligns with our needs!
Be Data-Driven: Since this role involves utilising category data, make sure to mention any experience you have with data analysis and insights. Explain how you've used data to inform your decisions and drive successful outcomes. Numbers speak volumes, so let them shine!
Keep It Professional Yet Engaging: While we love a friendly tone, remember to maintain professionalism throughout your application. Use clear language and structure your thoughts logically. A well-organised application will make it easier for us to see your potential!
How to prepare for a job interview at C&C Group Plc
✨Know Your Brands
Before the interview, make sure you’re well-versed in C&C Group's portfolio, especially the brands like Bulmers and Magners. Understanding their market positioning and recent campaigns will help you demonstrate your passion for the on-trade channel and how you can contribute to their success.
✨Showcase Your Data Skills
Since the role involves utilising category data to drive strategic thinking, be prepared to discuss how you've used data in past roles. Bring examples of how you’ve unlocked insights that led to successful activation plans or improved commercial performance.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of specific instances where you successfully collaborated with finance, sales, or marketing teams. Highlight your project management skills and how you navigated diverse workloads to achieve common goals.
✨Engage with Customer Insights
Be ready to talk about how you’ve engaged with customers and consumers in previous roles. Prepare to share examples of how you’ve gathered insights and translated them into actionable strategies that drove brand equity and profitability.