Strategic Consumer Insights Lead – Beverages (Maternity Cover) in Glasgow

Strategic Consumer Insights Lead – Beverages (Maternity Cover) in Glasgow

Glasgow Full-Time 60000 - 80000 £ / year (est.) No working from home possible
C&C Group Plc

At a Glance

  • Tasks: Lead market research initiatives to shape brand strategies and influence decisions.
  • Company: C&C Group Plc, a dynamic player in the beverages sector.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Join a collaborative team in Glasgow with exciting career prospects.
  • Why this job: Make a real impact on brand and marketing strategies in a vibrant industry.
  • Qualifications: Experience in FMCG or beverages and strong research skills required.

The predicted salary is between 60000 - 80000 £ per year.

C&C Group Plc in Glasgow is seeking a Consumer Insight Manager to lead market research initiatives that drive brand strategies. You’ll collaborate with various internal teams while managing insight programs.

The successful candidate will have experience in FMCG or beverage sectors and will be well-versed in qualitative and quantitative research methodologies. This role provides an opportunity to influence brand, marketing, and commercial decisions through insights.

Strategic Consumer Insights Lead – Beverages (Maternity Cover) in Glasgow employer: C&C Group Plc

C&C Group Plc is an exceptional employer located in the vibrant city of Glasgow, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive professional development opportunities and a supportive environment that values insights and creativity, making it an ideal place for those looking to make a meaningful impact in the beverages sector.

C&C Group Plc

Contact Details:

C&C Group Plc Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Strategic Consumer Insights Lead – Beverages (Maternity Cover) in Glasgow

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&C Group Plc and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&C Group Plc are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&C Group Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at C&C Group Plc. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Strategic Consumer Insights Lead – Beverages (Maternity Cover) in Glasgow

Market Research
Qualitative Research Methodologies
Quantitative Research Methodologies
FMCG Experience
Beverage Sector Knowledge
Collaboration Skills
Insight Program Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&C Group Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of C&C Group Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&C Group Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at C&C Group Plc

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&C Group Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At C&C Group Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.