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- Tasks: Lead channel strategy for National Accounts and drive profitable growth initiatives.
- Company: C&C Group plc, a premium drinks company with iconic brands like Bulmers and Magners.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Join a leading drinks company and make a real impact on strategic growth.
- Qualifications: Experience in FMCG, strong project management, and excellent communication skills.
- Other info: Fast-paced environment with diverse projects and opportunities to build relationships.
The predicted salary is between 48000 - 72000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
Overview
This role will work closely with the Senior Commercial Directors in National Accounts to set the strategic priorities to deliver profitable growth. This will focus on category opportunities linked to owned brands (Tennent’s, Magners, Menabrea, Orchard Pig, Heverlee, Outcider) and strategic suppliers across beer, cider, spirits, softs and wine.
- Lead the Nationals On Trade channel marketing team to build, execute and evaluate annual plans that deliver C&C’s commercial objectives.
- Working closely with insight, commercial, procurement and marketing teams, define where to play and how to win, and allocate resources to deliver the business goals.
- Continually review performance, identify gaps and adjust plans accordingly.
- Understand customer, channel, category dynamics and brand/supplier strategy to deliver activation plans that allow us to win in key National customers.
- Regularly engage with customers to build our reputation as a trusted partner and brand owner.
- Work with commercial and insight counterparts to deliver the right range, in the right outlet and activation plans which flex by customer dynamics and category opportunity.
About the role
In line with the UK On Trade Channel Strategy, own the channel strategy for National Accounts. Develop and execute a clear channel and category strategy fit for both our distribution portfolio, strategic supply partners and owned brands. This strategy must be grounded in insight and channel knowledge.
- Drive the commercial performance of our portfolio via sustainable volume and profit growth initiatives across National Accounts.
- Work with finance and commercial to track regularly to review and course correct as appropriate.
- Lead and develop compelling customer and channel plans in conjunction with brand leads and commercial colleagues across owned, partner and distribution portfolio for Nationals.
- Ensure that these plans deliver the commercial objectives.
- Create, deliver and evaluate Distribution Gold Standard within the Nationals channel.
- Ensure it embeds into customer and channel plans and tenders, delivering the right range, in the right customer, with optimised profit delivery.
- Build support plans that drive visibility at every on trade consumer touch point; delivering ‘perfect outlets’ that focus on the consumer drinks journey.
- Set KPI and ROI success measures, report on efficiencies and impact of all executed customer activity, ensuring that learnings are noted and shared.
About Us
Comfortable with managing a diverse workload of projects in a high-pressure environment. Consumer insight driven, business planning, commercial strategy, and creative skills. Ability to translate into compelling narrative for action. Track record in building successful relationships with both internal and external partners. Entrepreneurial, challenger mindset. Good creative judgement. Commercially astute and savvy to managing a portfolio P&L with an objective of optimising growth. Strategically minded, with a flair for ideation and ability to turn data into insight to drive growth. Excellent project management skills. Strong communication skills. Passion to lead highly effective teams to deliver against KPIs is desired. Relevant experience within an FMCG background.
Senior Channel Strategy & Planning Manager (Off Trade GB) in Glasgow employer: C&C Group Plc
Contact Detail:
C&C Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Channel Strategy & Planning Manager (Off Trade GB) in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with their brands like Tennent’s and Magners, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive growth and improve performance in the role. Use specific examples from your past experiences to show how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at C&C Group.
We think you need these skills to ace Senior Channel Strategy & Planning Manager (Off Trade GB) in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Channel Strategy & Planning Manager role. Highlight your experience in commercial strategy and project management, and don’t forget to showcase your ability to build successful relationships with partners.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Use it to demonstrate your understanding of the drinks industry and how your skills can help us achieve our commercial objectives.
Showcase Your Insights: We love data-driven insights! In your application, share examples of how you've used consumer insights to drive growth or improve strategies in previous roles. This will show us you understand the importance of insight in shaping channel strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture.
How to prepare for a job interview at C&C Group Plc
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in C&C Group's portfolio, especially the brands like Bulmers and Tennent’s. Understand their market positioning, recent campaigns, and how they fit into the broader category strategy. This will show your genuine interest and help you connect your experience to their needs.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would approach developing a channel strategy for National Accounts. Think about how you can leverage consumer insights and market dynamics to drive growth. Be ready to share examples from your past where you successfully identified opportunities and executed plans that delivered results.
✨Showcase Your Relationship-Building Skills
Since this role involves engaging with customers and building partnerships, come prepared with examples of how you've built successful relationships in previous roles. Highlight your communication skills and any specific strategies you used to foster trust and collaboration with both internal teams and external partners.
✨Be Ready to Discuss KPIs and ROI
Understand the importance of tracking performance metrics in this role. Prepare to talk about how you’ve set KPIs in the past, monitored progress, and adjusted strategies based on data. This will demonstrate your commercial acumen and ability to drive profitable growth.