At a Glance
- Tasks: Lead the brand management of Innis & Gunn, driving growth and strategic marketing initiatives.
- Company: C&C Group plc, a premium drinks company with iconic brands like Bulmers and Magners.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with strong cross-functional teamwork and excellent career growth potential.
- Why this job: Be the first dedicated Brand Manager for Innis & Gunn and shape its future success.
- Qualifications: Marketing qualifications and proven experience in commercial brand management required.
The predicted salary is between 40000 - 50000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
The Brand Manager will take ownership of the day-to-day management of Innis & Gunn as it becomes integrated into the C&C portfolio, playing a key role in establishing the foundations, structure and ways of working needed to successfully manage the brand within the business.
As the first dedicated C&C Brand Manager for Innis & Gunn, they will lead the development of the annual brand plan, setting clear priorities, identifying growth opportunities, defining activation activity, supporting commercial objectives and establishing measurable success criteria.
The role will also bring discipline and consistency to the management of the brand across areas such as positioning, packaging, creative assets, trade activation, communications, performance tracking and stakeholder engagement.
Working collaboratively with teams across Brand, Insight, Communications, Channel Marketing, Sales, Finance and Supply Chain, as well as external partners, the Brand Manager will help embed Innis & Gunn into C&C’s operating model while safeguarding and strengthening the brand’s unique identity, reputation and consumer appeal.
- Key Accountabilities
- Lead the development of the first C&C annual brand plan for Innis & Gunn, setting out the brand ambition, priorities, activation calendar, investment requirements, KPIs and critical actions required to support growth.
- Establish clear ways of working for the day-to‑day management of the brand, creating structure around core brand processes including planning, performance tracking, stakeholder updates, budget management, project delivery and decision‑making.
- Work with the brand lead to clarify and codify the Innis & Gunn brand strategy, positioning, target consumer, portfolio role and distinctive brand assets, ensuring these are clearly communicated and consistently applied across the business.
- Bring together all key commercial, consumer and brand information required to run the brand effectively, identifying gaps in insight, data, assets or process and putting practical solutions in place.
- Partner with Channel Strategy and Brand Activation Managers to translate the brand plan into compelling customer‑facing activation, ensuring plans are tailored appropriately by channel, customer and route to market.
- Work closely with Consumer & Market Insight, Finance and Commercial teams to understand brand, customer and commercial performance, recommending remedial action where required and identifying opportunities for revenue and profit growth.
- Work with Marketing Communications and agency partners to develop and execute brand communications activity, including digital, media, PR, events and earned activity, in line with brand objectives and agreed KPIs.
- Build strong cross‑functional relationships across Brand, Channel, Commercial, Finance, Supply Chain, Technical, Innovation and Operations to ensure Innis & Gunn is successfully integrated into C&C processes and priorities.
- Track and report brand performance against agreed objectives, ensuring activity is commercially grounded, financially disciplined and capable of delivering a clear return on investment.
- Manage brand expenditure effectively, making smart use of internal and agency resources while ensuring investment is directed towards activity with the greatest potential to grow the brand.
About you
- Marketing qualifications allied to practical + proven experience.
- Experienced in commercial brand management – licensed trade and/or spirit marketing beneficial.
- Experience of applying strategic marketing principles and consumer insights, e. g. brand positioning.
- Experience of developing integrated brand communication programmes, including PR, digital, design, advertising and media.
- Experience in managing external agencies and internal stakeholders in a range of marketing disciplines.
- Efficient and effective budget management experience.
- Project management experience.
- #J-18808-Ljbffr
Brand Manager – Innis & Gunn – 9-12month FTC in Glasgow employer: C&C Group Plc
C&C Group Plc is an excellent employer located in Glasgow, offering a supportive work culture that prioritises hygiene and safety in the food production industry. With comprehensive training provided, employees have ample opportunities for growth and development, making it a rewarding place to build a career in sanitation. The company's commitment to maintaining high standards ensures that every team member plays a vital role in delivering quality products to our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager – Innis & Gunn – 9-12month FTC in Glasgow
✨Dive into Local Events
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We think you need these skills to ace Brand Manager – Innis & Gunn – 9-12month FTC in Glasgow
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at C&C Group Plc from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at C&C Group Plc specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at C&C Group Plc
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at C&C Group Plc, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show C&C Group Plc you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure C&C Group Plc that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for C&C Group Plc, so think on your feet and don't hesitate to showcase your creativity!
