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For Companies At a Glance
- Tasks: Lead consumer and market insights to shape brand strategies and drive business growth.
- Company: C&C Group plc is a premium drinks company known for iconic brands like Bulmers and Magners.
- Benefits: Join a dynamic team with opportunities for professional growth and development.
- Why this job: Be a key player in shaping strategies that resonate with consumers and impact the market.
- Qualifications: Expertise in data analysis, brand strategy, and stakeholder management required.
- Other info: Work autonomously in a fast-paced environment while leading a skilled team.
The predicted salary is between 43200 - 72000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
As part of C&C’s strategy to be value builders for our partners through the strength of our distribution platform and our curated brand portfolio, we need a strong Consumer & Market Insight function which can lead our thinking and development of strategy with strong, actionable consumer, category & market insights.
The Director of CMI will be responsible for creating strategically relevant consumer, category, shopper and market intelligence which enables us to build brands that resonate strongly with our target consumers to win share in their categories and build a category & customer insight proposition which builds both our own and our customers’ businesses.
The role holder will support and challenge the creation of the strategy and decision-making of the business, helping ensure the commercial functions and their strategies have consumer, shopper & category insight at their core and that plans are built off a clear understanding of the external market landscape.
You will lead a team of skilled insight, data and analysis experts and define and lead an insight & data strategy which can both support and lead our business thinking, championing the voice of the consumer, shopper and customer in the business, looking at future trends, and bringing the outside in.
A skilled communicator who can inspire and challenge at all levels of the business, turning complex data and insight analysis into compelling narratives which help us make better decisions across all functions, you will be a trusted advisor to the ExCo and SLT across the business and build strong networks both internally and externally to drive our knowledge and skills forward in this ever-changing landscape.
About You
- Highly skilled in insight and data analysis techniques, and their use in developing portfolios and brands within a complex business environment.
- Commercially astute, with the ability to translate insights into actions which improve business performance.
- A master at stakeholder management with the ability to influence at all levels.
- Strong experience of brand strategy development, commercial brand planning, forecasting, market research and agency relationship management.
- A proven people manager who is passionate about developing high-performing teams.
- Strategically minded, with the ability to turn data into insight & action to drive growth.
- Capable of working with a high degree of autonomy and ambiguity.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market-leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply.
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Director of Consumer and Market Insight employer: C&C Group Plc
Contact Detail:
C&C Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Consumer and Market Insight
✨Tip Number 1
Familiarize yourself with the latest trends in consumer behavior and market insights, especially within the beverage industry. This knowledge will help you demonstrate your understanding of the market landscape during interviews.
✨Tip Number 2
Network with professionals in the drinks industry, particularly those involved in consumer insights and market analysis. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable insights in previous roles. Highlighting your experience in brand strategy development will showcase your fit for the Director of CMI position.
✨Tip Number 4
Stay updated on C&C Group's portfolio and recent marketing campaigns. Being knowledgeable about their brands like Bulmers and Magners will allow you to tailor your discussions and show genuine interest in the company.
We think you need these skills to ace Director of Consumer and Market Insight
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Director of Consumer and Market Insight position. Tailor your application to highlight relevant experiences that align with these requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in insight and data analysis, brand strategy development, and stakeholder management. Use specific examples to demonstrate how you've successfully translated insights into actionable strategies.
Craft a Compelling Narrative: When writing your cover letter, focus on creating a compelling narrative that showcases your ability to inspire and challenge teams. Discuss how you can turn complex data into clear insights that drive business decisions.
Showcase Leadership Skills: As a proven people manager, it's important to highlight your leadership skills. Discuss your experience in developing high-performing teams and how you foster collaboration and innovation within your team.
How to prepare for a job interview at C&C Group Plc
✨Showcase Your Insight Skills
Be prepared to discuss specific examples of how you've used consumer and market insights to drive brand strategy in your previous roles. Highlight your analytical skills and how they have led to actionable outcomes.
✨Communicate Effectively
As a Director, you'll need to inspire and challenge others. Practice turning complex data into compelling narratives. Be ready to demonstrate your communication style and how you can influence stakeholders at all levels.
✨Demonstrate Commercial Acumen
Prepare to discuss how you've translated insights into actions that improved business performance. Share examples where your strategic thinking has directly contributed to growth or enhanced brand positioning.
✨Highlight Team Leadership Experience
Since you'll be leading a team of insight and data experts, be ready to talk about your experience in developing high-performing teams. Discuss your management style and how you foster collaboration and innovation within your team.
