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- Tasks: Lead consumer and market insights to shape brand strategies and drive business growth.
- Company: C&C Group plc, a premium drinks company with iconic brands like Bulmers and Tennent’s.
- Benefits: Competitive salary, focus on sustainability, and a culture of collaboration and development.
- Why this job: Make a real impact by turning insights into actions that resonate with consumers.
- Qualifications: Expertise in data analysis, brand strategy, and stakeholder management required.
- Other info: Join a diverse team committed to sustainability and personal development.
The predicted salary is between 43200 - 72000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
As part of C&C's strategy to be value builders for our partners through the strength of our distribution platform and our curated brand portfolio, we need a strong Consumer & Market Insight function which can lead our thinking and development of strategy with strong, actionable consumer, category & market insights.
The Director of CMI will be responsible for creating strategically relevant consumer, category, shopper and market intelligence which enables us to build brands that resonate strongly with our target consumers to win share in their categories, and build a category & customer insight proposition which builds both our own and our customers' businesses.
The role holder will support and challenge the creation of the strategy and decision making of the business, helping ensure the commercial functions and their strategies have consumer, shopper & category insight at their core, and that plans are built off a clear understanding of the external market landscape.
You will lead a team of skilled insight, data and analysis experts, and define and lead an insight & data strategy which can both support and lead our business thinking, championing the voice of the consumer, shopper and customer in the business, looking at future trends, and bringing the outside in.
A skilled communicator who can inspire and challenge at all levels of the business, turning complex data and insight analysis into compelling narratives which help us make better decisions across all functions, you will be a trusted advisor to the ExCo and SLT across the business, and build strong networks both internally and externally to drive our knowledge and skills forward in this ever-changing landscape.
About you
- Highly skilled in insight and data analysis techniques, and their use in developing portfolios and brands within a complex business environment.
- Commercially astute, with the ability to translate insights into actions which improve business performance.
- A master at stakeholder management with the ability to influence at all levels.
- Strong experience of brand strategy development, commercial brand planning, forecasting, market research and agency relationship management.
- A proven people manager who is passionate about developing high performing teams.
- Strategically minded, with the ability to turn data into insight & action to drive growth.
- Capable of working with a high degree of autonomy and ambiguity.
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks.
C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles.
Director of Consumer and Market Insight in London employer: C&C Group
Contact Detail:
C&C Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Consumer and Market Insight in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at C&C Group. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for interviews by diving deep into C&C's brands and market strategies. Show us that you understand our portfolio and can bring fresh insights to the table. Tailor your examples to highlight how your experience aligns with our goals.
✨Tip Number 3
Practice your storytelling skills! We love candidates who can turn complex data into compelling narratives. Think about how you can present your insights in a way that resonates with different stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the C&C family.
We think you need these skills to ace Director of Consumer and Market Insight in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with C&C Group's values and the specific role of Director of Consumer and Market Insight. Show us that you get our brand and what we stand for!
Be Clear and Concise: We love a good story, but keep it relevant! Use clear language and avoid jargon where possible. Highlight your key achievements and how they relate to the role. Remember, less is often more when it comes to written applications.
Showcase Your Insights: As a potential Director of CMI, we want to see your analytical skills in action. Share examples of how you've turned data into actionable insights in previous roles. This is your chance to demonstrate your strategic thinking and how it can benefit us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the C&C family!
How to prepare for a job interview at C&C Group
✨Know Your Brands
Before the interview, make sure you’re well-versed in C&C Group's portfolio. Familiarise yourself with their key brands like Bulmers and Tennent’s, and understand their market positioning. This will not only show your genuine interest but also help you discuss how your insights can enhance their brand strategies.
✨Showcase Your Insight Skills
Prepare to discuss specific examples of how you've used data analysis to drive business decisions in the past. Be ready to explain your thought process and the impact of your insights on brand performance. This is crucial for a role that demands turning complex data into actionable strategies.
✨Master Stakeholder Management
Think of instances where you've successfully influenced stakeholders at various levels. Be prepared to share these stories, highlighting your communication skills and ability to build relationships. This will demonstrate your capability to be a trusted advisor within the company.
✨Embrace Sustainability
C&C Group values sustainability, so come equipped with ideas on how consumer insights can align with their ESG vision. Discuss trends you've noticed in consumer behaviour towards sustainability and how they can be leveraged to enhance brand loyalty and growth.
