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- Tasks: Lead marketing strategies to attract new subscribers through online and offline channels.
- Company: Join a dynamic publishing house with a passion for engaging readers worldwide.
- Benefits: Enjoy hybrid working, flexible hours, and a vibrant office culture in London.
- Why this job: Make an impact by driving subscription growth and utilising your creativity in marketing.
- Qualifications: Proven experience in global acquisition marketing and strong data analysis skills required.
- Other info: Work collaboratively with diverse teams and enjoy a target-driven environment.
The predicted salary is between 43200 - 72000 £ per year.
This fantastic publishing house is looking for a Subscription Marketing Manager to develop and execute global, and localised, marketing strategies for new customer acquisition across both online and offline channels to drive subscription growth across all packages.
Key Responsibilities:
- Acquiring new subscribers through targeted campaigns.
- Creating and implementing subscription acquisition marketing plans, including customer segmentation and targeting strategies.
- Working with other teams to implement CRO initiatives and to develop targeted acquisition campaigns for different customer segments, including registered user conversion, new user acquisition and lapsed customer reactivation.
- Monitoring campaign performance and tracking key metrics (CPA, conversion rate, LTV).
- Utilising data analytics tools and dashboards to measure campaign effectiveness, identify trends, and optimize future strategies.
Experience needed for this role:
- Proven experience of global acquisition marketing management, both online and offline marketing channels, focussing on customer acquisition and subscription-based business models.
- Experience of planning, implementing, managing and reporting on all marketing campaigns.
- Understanding of a variety of marketing channels, including paid advertising, email marketing, social media, telemarketing, partnerships and content marketing.
- Confident in data analysis and able to manipulate and present to stakeholders.
- Attention to detail is vital and be exceptionally organised and target driven.
Hybrid working – 3 days a week in London office.
Subscription Marketing Manager employer: C&C Consulting
Contact Detail:
C&C Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Subscription Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing. Understanding what strategies are currently working in the industry can give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Network with professionals in the subscription marketing field. Attend relevant events or webinars to connect with others and gain insights that could be beneficial for your application and future role.
✨Tip Number 3
Prepare to discuss specific metrics and campaigns you've managed in the past. Being able to showcase your experience with CPA, conversion rates, and LTV will demonstrate your capability to drive subscription growth effectively.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Tailoring your discussion points to align with our goals can show your genuine interest in the role and how you can contribute to our success.
We think you need these skills to ace Subscription Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in subscription marketing and customer acquisition. Use specific examples that demonstrate your success in managing marketing campaigns across various channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for subscription marketing. Discuss how your skills align with the job requirements, particularly your experience with data analytics and campaign performance monitoring.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and track key metrics. Provide examples of how you've used data to optimise marketing strategies in previous roles.
Highlight Collaboration Experience: Mention any experience working with cross-functional teams to implement marketing strategies. This role requires collaboration, so demonstrating your teamwork skills will be beneficial.
How to prepare for a job interview at C&C Consulting
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to subscription marketing, such as CPA, conversion rates, and LTV. Be prepared to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Campaign Experience
Prepare specific examples of successful marketing campaigns you've managed, particularly those focused on customer acquisition. Highlight your role in planning, executing, and reporting on these campaigns.
✨Understand the Channels
Demonstrate your knowledge of various marketing channels, including paid advertising, email marketing, and social media. Be ready to discuss how you would leverage these channels for targeted acquisition strategies.
✨Data-Driven Decision Making
Emphasise your confidence in data analysis. Be prepared to explain how you've used data analytics tools to measure campaign effectiveness and optimise future strategies, showcasing your analytical skills.
