At a Glance
- Tasks: Lead global marketing strategies to boost subscription growth through innovative campaigns.
- Company: Join a dynamic publishing house known for its engaging content and strong market presence.
- Benefits: Enjoy hybrid working, with 3 days in the London office and flexible hours.
- Other info: Opportunity to work with diverse teams and make a real difference in subscriber engagement.
- Why this job: Be part of a creative team driving impactful marketing initiatives that resonate globally.
- Qualifications: Proven experience in global acquisition marketing and a knack for data analysis required.
The predicted salary is between 43200 - 72000 £ per year.
This fantastic publishing house is looking for a Subscription Marketing Manager to develop and execute global, and localised, marketing strategies for new customer acquisition across both online and offline channels to drive subscription growth across all packages.
Key Responsibilities:
- Acquiring new subscribers through targeted campaigns.
- Creating and implementing subscription acquisition marketing plans, including customer segmentation and targeting strategies.
- Working with other teams to implement CRO initiatives and to develop targeted acquisition campaigns for different customer segments, including registered user conversion, new user acquisition and lapsed customer reactivation.
- Monitoring campaign performance and tracking key metrics (CPA, conversion rate, LTV).
- Utilising data analytics tools and dashboards to measure campaign effectiveness, identify trends, and optimize future strategies.
Experience needed for this role:
- Proven experience of global acquisition marketing management, both online and offline marketing channels, focussing on customer acquisition and subscription-based business models.
- Experience of planning, implementing, managing and reporting on all marketing campaigns.
- Understanding of a variety of marketing channels, including paid advertising, email marketing, social media, telemarketing, partnerships and content marketing.
- Confident in data analysis and able to manipulate and present to stakeholders.
- Attention to detail is vital and be exceptionally organised and target driven.
Hybrid working – 3 days a week in London office.
Global Subscription Marketing Manager in Woking employer: C&C Consulting
This esteemed publishing house offers a dynamic work environment that fosters creativity and innovation, making it an excellent employer for the Global Subscription Marketing Manager role. With a strong emphasis on employee growth, you will have access to professional development opportunities and a supportive culture that values collaboration and data-driven decision-making. The hybrid working model allows for flexibility while being part of a vibrant London office, ensuring a balanced and rewarding work-life experience.
StudySmarter Expert Advice🤫
We think this is how you could land Global Subscription Marketing Manager in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&C Consulting and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&C Consulting are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&C Consulting on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at C&C Consulting. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Subscription Marketing Manager in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&C Consulting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&C Consulting:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&C Consulting’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&C Consulting
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&C Consulting will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&C Consulting, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
