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- Tasks: Lead global marketing strategies to boost subscription growth through innovative campaigns.
- Company: Join a dynamic publishing house known for its engaging content and strong market presence.
- Benefits: Enjoy hybrid working, with 3 days in the London office and flexible hours.
- Why this job: Be part of a creative team driving impactful marketing initiatives that shape the future of subscriptions.
- Qualifications: Proven experience in global acquisition marketing and a knack for data analysis is essential.
- Other info: Opportunity to work with diverse marketing channels and make a real impact on subscriber growth.
The predicted salary is between 43200 - 72000 £ per year.
This fantastic publishing house is looking for a Subscription Marketing Manager to develop and execute global, and localised, marketing strategies for new customer acquisition across both online and offline channels to drive subscription growth across all packages.
Key responsibilities include:
- Acquiring new subscribers through targeted campaigns.
- Creating and implementing subscription acquisition marketing plans, including customer segmentation and targeting strategies.
- Working with other teams to implement CRO initiatives and to develop targeted acquisition campaigns for different customer segments, including registered user conversion, new user acquisition and lapsed customer reactivation.
- Monitoring campaign performance and tracking key metrics (CPA, conversion rate, LTV).
- Utilising data analytics tools and dashboards to measure campaign effectiveness, identify trends, and optimize future strategies.
Experience needed for this role:
- Proven experience of global acquisition marketing management, both online and offline marketing channels, focussing on customer acquisition and subscription-based business models.
- Experience of planning, implementing, managing and reporting on all marketing campaigns.
- Understanding of a variety of marketing channels, including paid advertising, email marketing, social media, telemarketing, partnerships and content marketing.
- Confident in data analysis and able to manipulate and present to stakeholders.
- Attention to detail is vital and must be exceptionally organised and target driven.
Hybrid working – 3 days a week in London office.
Global Subscription Marketing Manager employer: C&C Consulting
Contact Detail:
C&C Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Subscription Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing. Understanding what strategies are currently working in the industry can give you an edge when discussing your ideas and experiences during interviews.
✨Tip Number 2
Network with professionals in the subscription marketing field. Attend industry events or join relevant online communities to connect with others who can provide insights or even refer you to opportunities at companies like ours.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Being able to showcase your ability to drive subscription growth through data-driven decisions will demonstrate your expertise and value to our team.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Showing that you understand our approach and can contribute fresh ideas will make you stand out as a candidate who is genuinely interested in joining our team.
We think you need these skills to ace Global Subscription Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global acquisition marketing management. Focus on your achievements in customer acquisition and subscription-based business models, showcasing specific campaigns you've worked on.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of various marketing channels and your experience with data analytics. Mention how you can contribute to developing targeted acquisition campaigns and improving campaign performance.
Showcase Your Analytical Skills: Provide examples of how you've used data analytics tools to measure campaign effectiveness in previous roles. Highlight any specific metrics you've tracked, such as CPA or conversion rates, to demonstrate your analytical capabilities.
Highlight Collaboration Experience: Since the role involves working with other teams, mention any past experiences where you've collaborated with different departments to implement marketing strategies. This will show your ability to work in a hybrid environment and contribute to team success.
How to prepare for a job interview at C&C Consulting
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in global acquisition marketing. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Company’s Audience
Research the publishing house's target audience and their subscription packages. Be ready to suggest tailored marketing strategies that could attract new subscribers. This shows your initiative and understanding of customer segmentation.
✨Data-Driven Decision Making
Familiarise yourself with key performance metrics relevant to subscription marketing, such as CPA and conversion rates. Be prepared to discuss how you have used data analytics tools in past roles to optimise campaigns and drive growth.
✨Demonstrate Organisational Skills
Given the importance of being organised in this role, share examples of how you manage multiple campaigns simultaneously. Discuss your methods for tracking progress and ensuring all details are attended to, which will highlight your attention to detail.
