At a Glance
- Tasks: Lead global marketing strategies to boost subscription growth through innovative campaigns.
- Company: Join a dynamic publishing house known for its engaging content and strong market presence.
- Benefits: Enjoy hybrid working, with three days in the London office and flexible remote options.
- Other info: Opportunity to work with diverse marketing channels and make a real impact on subscriber growth.
- Why this job: Be part of a creative team driving impactful marketing initiatives that shape customer engagement.
- Qualifications: Proven experience in global acquisition marketing and a knack for data analysis is essential.
The predicted salary is between 43200 - 72000 £ per year.
This fantastic publishing house is looking for a Subscription Marketing Manager to develop and execute global, and localised, marketing strategies for new customer acquisition across both online and offline channels to drive subscription growth across all packages.
Key responsibilities include:
- Acquiring new subscribers through targeted campaigns.
- Creating and implementing subscription acquisition marketing plans, including customer segmentation and targeting strategies.
- Working with other teams to implement CRO initiatives and to develop targeted acquisition campaigns for different customer segments, including registered user conversion, new user acquisition and lapsed customer reactivation.
- Monitoring campaign performance and tracking key metrics (CPA, conversion rate, LTV).
- Utilising data analytics tools and dashboards to measure campaign effectiveness, identify trends, and optimize future strategies.
Experience needed for this role:
- Proven experience of global acquisition marketing management, both online and offline marketing channels, focussing on customer acquisition and subscription-based business models.
- Experience of planning, implementing, managing and reporting on all marketing campaigns.
- Understanding of a variety of marketing channels, including paid advertising, email marketing, social media, telemarketing, partnerships and content marketing.
- Confident in data analysis and able to manipulate and present to stakeholders.
- Attention to detail is vital and must be exceptionally organised and target driven.
Hybrid working – 3 days a week in London office.
Global Subscription Marketing Manager in Leicester employer: C&C Consulting
This esteemed publishing house offers a dynamic work environment that fosters creativity and innovation, making it an excellent employer for the Global Subscription Marketing Manager role. With a strong emphasis on employee growth, you will have access to professional development opportunities and a supportive culture that values collaboration and data-driven decision-making. Located in London, the hybrid working model allows for a balanced work-life integration while being part of a vibrant city known for its rich cultural scene and networking possibilities.
StudySmarter Expert Advice🤫
We think this is how you could land Global Subscription Marketing Manager in Leicester
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing. Understanding what strategies are currently working in the industry can give you an edge when discussing your ideas and experiences during interviews.
✨Tip Number 2
Network with professionals in the publishing and marketing sectors. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Being able to showcase your ability to drive subscription growth through data-driven decisions will demonstrate your expertise and suitability for the role.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Understanding our approach will not only help you tailor your application but also allow you to suggest innovative ideas that align with our goals during the interview.
We think you need these skills to ace Global Subscription Marketing Manager in Leicester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in global acquisition marketing management. Focus on your achievements in customer acquisition and subscription-based business models, showcasing specific campaigns you've worked on.
Craft a Compelling Cover Letter:In your cover letter, explain why you're passionate about subscription marketing and how your skills align with the job requirements. Mention your experience with both online and offline channels and provide examples of successful campaigns you've executed.
Showcase Data Analysis Skills:Since the role requires confidence in data analysis, include examples of how you've used data analytics tools to measure campaign effectiveness. Highlight any specific metrics you've tracked, such as CPA or conversion rates, to demonstrate your analytical capabilities.
Highlight Organisational Skills:Given the emphasis on attention to detail and organisation, mention any tools or methods you use to stay organised. Discuss how you manage multiple campaigns simultaneously and ensure that all aspects are executed flawlessly.
How to prepare for a job interview at C&C Consulting
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in global acquisition marketing. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to develop and execute effective marketing plans.
✨Understand the Company’s Audience
Research the publishing house's target audience and their preferences. Be ready to suggest tailored marketing strategies that could resonate with different customer segments. This shows your proactive approach and understanding of customer acquisition.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on data analytics, prepare examples of how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked and how they influenced your campaign decisions.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges, such as reactivating lapsed customers or optimising conversion rates. Think through your responses in advance, using the STAR method (Situation, Task, Action, Result) to structure your answers.
