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- Tasks: Lead global marketing strategies to boost subscription growth through innovative campaigns.
- Company: Join a dynamic publishing house known for its engaging content and strong market presence.
- Benefits: Enjoy hybrid working, with three days in the London office and flexible remote options.
- Other info: This role offers a chance to work with diverse marketing channels and make a real impact.
- Why this job: Be part of a creative team driving impactful marketing initiatives that shape customer engagement.
- Qualifications: Proven experience in global acquisition marketing and a knack for data analysis is essential.
The predicted salary is between 43200 - 72000 £ per year.
This fantastic publishing house is looking for a Subscription Marketing Manager to develop and execute global, and localised, marketing strategies for new customer acquisition across both online and offline channels to drive subscription growth across all packages.
Key responsibilities include:
- Acquiring new subscribers through targeted campaigns.
- Creating and implementing subscription acquisition marketing plans, including customer segmentation and targeting strategies.
- Working with other teams to implement CRO initiatives and to develop targeted acquisition campaigns for different customer segments, including registered user conversion, new user acquisition and lapsed customer reactivation.
- Monitoring campaign performance and tracking key metrics (CPA, conversion rate, LTV).
- Utilising data analytics tools and dashboards to measure campaign effectiveness, identify trends, and optimize future strategies.
Experience needed for this role:
- Proven experience of global acquisition marketing management, both online and offline marketing channels, focusing on customer acquisition and subscription-based business models.
- Experience of planning, implementing, managing and reporting on all marketing campaigns.
- Understanding of a variety of marketing channels, including paid advertising, email marketing, social media, telemarketing, partnerships and content marketing.
- Confident in data analysis and able to manipulate and present to stakeholders.
- Attention to detail is vital and must be exceptionally organised and target driven.
Hybrid working – 3 days a week in London office.
Global Subscription Marketing Manager employer: C&C Consulting
Contact Detail:
C&C Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Subscription Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing. Understanding what strategies are currently working in the industry can give you an edge during discussions and interviews.
✨Tip Number 2
Network with professionals in the subscription marketing field. Attend relevant events or webinars to connect with others who may provide insights or even referrals for the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics and outcomes during your conversations with us.
✨Tip Number 4
Research our company’s current subscription offerings and marketing strategies. Being knowledgeable about our products will demonstrate your genuine interest and help you tailor your approach when speaking with us.
We think you need these skills to ace Global Subscription Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global acquisition marketing management. Focus on your achievements in customer acquisition and subscription-based business models, showcasing specific campaigns you've worked on.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about subscription marketing and how your skills align with the job requirements. Mention your experience with both online and offline channels and provide examples of successful campaigns you've executed.
Showcase Data Analysis Skills: Since the role requires confidence in data analysis, include specific examples of how you've used data analytics tools to measure campaign effectiveness. Highlight any key metrics you've tracked and how you've optimised strategies based on your findings.
Highlight Organisational Skills: Attention to detail and organisation are crucial for this role. Provide examples of how you've managed multiple campaigns simultaneously, ensuring that all aspects were executed flawlessly and on time.
How to prepare for a job interview at C&C Consulting
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in global acquisition marketing. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Company’s Audience
Research the publishing house's target audience and their subscription packages. Be ready to suggest tailored marketing strategies that could attract new subscribers. This shows your initiative and understanding of customer segmentation.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on data analytics, prepare examples of how you've used data to inform marketing decisions. Discuss tools you've used for tracking campaign performance and how you've optimised strategies based on metrics like CPA and conversion rates.
✨Prepare Questions About Collaboration
The job involves working with various teams, so ask questions about how collaboration is structured within the company. This not only shows your interest in teamwork but also helps you understand how you can effectively contribute to cross-functional initiatives.