At a Glance
- Tasks: Lead global marketing strategies to boost subscription growth through innovative campaigns.
- Company: Join a dynamic publishing house known for its engaging content and strong market presence.
- Benefits: Enjoy hybrid working, with three days in the London office and flexible remote options.
- Other info: Attention to detail and organisation are key; thrive in a target-driven environment.
- Why this job: Be part of a creative team driving impactful marketing initiatives that resonate globally.
- Qualifications: Proven experience in global acquisition marketing and a knack for data analysis required.
The predicted salary is between 43200 - 72000 £ per year.
This fantastic publishing house is looking for a Subscription Marketing Manager to develop and execute global, and localised, marketing strategies for new customer acquisition across both online and offline channels to drive subscription growth across all packages.
Key Responsibilities:
- Acquiring new subscribers through targeted campaigns.
- Creating and implementing subscription acquisition marketing plans, including customer segmentation and targeting strategies.
- Working with other teams to implement CRO initiatives and to develop targeted acquisition campaigns for different customer segments, including registered user conversion, new user acquisition and lapsed customer reactivation.
- Monitoring campaign performance and tracking key metrics (CPA, conversion rate, LTV).
- Utilising data analytics tools and dashboards to measure campaign effectiveness, identify trends, and optimize future strategies.
Experience needed for this role:
- Proven experience of global acquisition marketing management, both online and offline marketing channels, focussing on customer acquisition and subscription-based business models.
- Experience of planning, implementing, managing and reporting on all marketing campaigns.
- Understanding of a variety of marketing channels, including paid advertising, email marketing, social media, telemarketing, partnerships and content marketing.
- Confident in data analysis and able to manipulate and present to stakeholders.
- Attention to detail is vital and be exceptionally organised and target driven.
Hybrid working – 3 days a week in London office.
Global Subscription Marketing Manager in London employer: C&C Consulting
This esteemed publishing house offers a dynamic work environment that fosters creativity and innovation, making it an excellent employer for the Global Subscription Marketing Manager role. With a strong emphasis on employee growth, you will have access to professional development opportunities and a supportive culture that values collaboration and data-driven decision-making. Located in London, the hybrid working model allows for a balanced work-life integration while being part of a vibrant city known for its rich cultural scene and networking possibilities.
StudySmarter Expert Advice🤫
We think this is how you could land Global Subscription Marketing Manager in London
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing. Understanding what works in both global and local contexts will help you stand out as a candidate who is not only knowledgeable but also proactive in adapting strategies to different markets.
✨Tip Number 2
Network with professionals in the publishing and subscription marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights into the role and company culture.
✨Tip Number 3
Showcase your analytical skills by discussing specific tools or methods you've used to track campaign performance. Being able to demonstrate your ability to interpret data and make data-driven decisions will be crucial for this role.
✨Tip Number 4
Prepare to discuss your experience with various marketing channels. Be ready to share examples of successful campaigns you've managed across online and offline platforms, highlighting your versatility and understanding of customer acquisition strategies.
We think you need these skills to ace Global Subscription Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in global acquisition marketing management. Focus on your achievements in customer acquisition and subscription-based business models, showcasing specific campaigns you've worked on.
Craft a Compelling Cover Letter:In your cover letter, explain why you're passionate about subscription marketing and how your skills align with the job requirements. Mention your experience with both online and offline channels and provide examples of successful campaigns you've executed.
Showcase Data Analysis Skills:Since the role requires confidence in data analysis, include examples of how you've used data analytics tools to measure campaign effectiveness. Highlight any specific metrics you've tracked, such as CPA or conversion rates, to demonstrate your analytical capabilities.
Highlight Organisational Skills:Given the importance of attention to detail and organisation in this role, mention any tools or methods you use to stay organised. Discuss how you manage multiple campaigns simultaneously and ensure that all aspects are executed flawlessly.
How to prepare for a job interview at C&C Consulting
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in global acquisition marketing. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Company’s Audience
Research the publishing house's target audience and their subscription packages. Be ready to suggest tailored marketing strategies that could attract new subscribers. This shows your initiative and understanding of customer segmentation.
✨Data-Driven Decision Making
Familiarise yourself with key performance metrics relevant to subscription marketing, such as CPA and conversion rates. Be prepared to discuss how you have used data analytics tools in past roles to optimise campaigns and drive growth.
✨Demonstrate Organisational Skills
Given the importance of attention to detail and organisation in this role, be ready to share examples of how you manage multiple campaigns simultaneously. Discuss your methods for tracking progress and ensuring deadlines are met.
