At a Glance
- Tasks: Create impactful CRM campaigns and optimise customer journeys for growth.
- Company: Join a leading global fintech company with a dynamic marketing team.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborate with talented teams and influence innovative growth strategies.
- Why this job: Shape customer experiences and drive growth across key European markets.
- Qualifications: Experience in CRM and performance marketing, ideally in fintech.
The predicted salary is between 50000 - 65000 £ per year.
Are you passionate about building customer journeys that drive measurable business growth? Our client, a global fintech business is seeking a Performance Marketing Specialist to join a high-performing growth marketing team responsible for driving customer engagement, retention, and revenue across key European markets. This is a 12 month contract (with potential for extension) working on a hybrid basis from the client's London office (or remotely if further afield) owning end-to-end lifecycle programs, shaping customer experiences at scale, and influencing the future of rewards, loyalty, and growth initiatives within a globally recognised fintech business.
What You'll Be Doing
- Develop evergreen always on CRM campaigns that drive business outcomes
- Manage audience segmentation and targeting to optimize campaign performance
- Collaborate with leadership, finance, and analytics teams to align strategies and reporting
- Oversee the delivery of seamless end to end experiences across channels (app, email, web, onsite)
- Embed relevant content across customer lifecycle stages to address key needs
- Driving growth in EU markets across the full lifecycle (Performance Marketing function)
- Build out e2e journeys that encompass comprehension, triggers, incentives, referrals
- Exposure to next best action roadmap and execution/optimization
- Build out more programs that enhance the Rewards/Loyalty program
About you:
- CRM/ Performance Marketing Experience on Owned & Operated channels (Paid media would be highly desirable)
- Expertise with Adobe (used for customer journeys) and Looker via Google
- Analytical mindset, ease working with analytics
- Test & Learn Mindset
- You will have strong Fin Tech experience
- Experience with business reporting would be highly desirable
- Experience with setting up experiments (test/ control), ideal but not essential
Why This Opportunity?
You will be part of a fantastic high performing team, owning growth initiatives across multiple European markets. You will build sophisticated lifecycle journeys that directly impact customer growth and retention and you will get to collaborate with talented marketers, product teams, analysts, and business leaders. If you're passionate about growth, customer lifecycle strategy, experimentation, and using data to create exceptional customer experiences, we'd love to hear from you.
CRM & Lifecycle Marketing Manager in Slough employer: CBSbutler
Join a dynamic global fintech business that prioritises innovation and employee development, offering a collaborative work culture where your contributions directly influence customer engagement and retention strategies. With opportunities for professional growth and a hybrid working model from the vibrant London office, you'll be part of a high-performing team dedicated to driving measurable business outcomes across key European markets.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Lifecycle Marketing Manager in Slough
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM & Lifecycle Marketing Manager in Slough
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at CBSbutler from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at CBSbutler specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at CBSbutler
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at CBSbutler, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show CBSbutler you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure CBSbutler that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for CBSbutler, so think on your feet and don't hesitate to showcase your creativity!
