Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing campaigns and drive brand awareness through innovative strategies.
- Company: Join a dynamic B2B financial services provider making waves in the industry.
- Benefits: Enjoy flexible working with 2 days in the office and free car parking.
- Why this job: Be part of a creative team that values innovation and impact in marketing.
- Qualifications: 5+ years in B2B marketing with proven success in demand generation.
- Other info: Ideal for those passionate about financial services and strategic marketing execution.
The predicted salary is between 36000 - 60000 £ per year.
Overview
A B2B financial services provider is seeking a Marketing Manager to design and implement marketing campaigns targeted towards B2B businesses.
Base pay range: Direct message the job poster from CBSbutler
Responsibilities
- Lead marketing efforts within the UK market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
- Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand and brand awareness.
- Develop a content strategy and editorial calendar to create multifunctional content.
- Design leading collateral targeting B2B audiences.
- Drive innovation in marketing techniques and approaches.
- Translate sales objectives into marketing objectives and develop project plans for marketing support.
- Lead cross-functional project management, including communications.
- Identify internal and external resources for strategic account marketing execution.
- Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Measure and analyse the success impact metrics, including existing account revenue growth.
Requirements
- 5+ years of experience in marketing B2B.
- Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing.
- Experience in marketing solutions within the B2B sector, ideally financial services.
- An understanding of the broker segment would be an advantage.
- Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution).
- Please do not apply if you require sponsorship.
- 2-days in the office with car parking available.
- Reading Based HW
Job function | Employment type | Seniority
- Job function: Marketing
- Industries: Financial Services and Insurance
- Seniority level: Associate
- Employment type: Full-time
Note: This description reflects the role and its requirements as provided.
#J-18808-Ljbffr
Marketing Manager employer: CBSbutler
Contact Detail:
CBSbutler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the financial services sector. This knowledge will help you demonstrate your expertise during interviews and show that you're proactive about staying updated.
✨Tip Number 2
Network with professionals in the financial services industry, particularly those involved in marketing. Attend relevant events or webinars to make connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare specific examples of successful multi-channel campaigns you've executed in the past. Be ready to discuss how these experiences align with the responsibilities outlined in the job description, particularly around driving revenue growth.
✨Tip Number 4
Research StudySmarter and our approach to marketing. Understanding our brand and values will allow you to tailor your discussions and show how you can contribute to our goals as a Marketing Manager.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in financial services. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the responsibilities outlined in the job description. Emphasise your experience in multi-channel demand generation and your ability to drive revenue growth.
Showcase Your Campaign Successes: Include metrics and data from previous marketing campaigns in your application. This could be revenue growth percentages, engagement rates, or successful lead generation figures that illustrate your effectiveness.
Highlight Strategic and Execution Skills: Since the role requires both strategic thinking and execution, make sure to mention instances where you've successfully balanced these aspects in your previous roles. Provide examples of how you translated sales objectives into actionable marketing plans.
How to prepare for a job interview at CBSbutler
✨Know Your B2B Marketing Fundamentals
Make sure you brush up on your B2B marketing knowledge, especially in the financial services sector. Be prepared to discuss successful campaigns you've led and how they generated revenue.
✨Showcase Your Multi-Channel Experience
Highlight your experience with various marketing channels such as social media, SEO, and events. Prepare examples of integrated campaigns you've executed and their outcomes.
✨Demonstrate Strategic Thinking
Even though this role is more execution-focused, be ready to discuss how you can align marketing objectives with sales goals. Share instances where your strategic input made a difference.
✨Prepare for Metrics Discussion
Be ready to talk about how you measure success in your marketing efforts. Discuss specific metrics you've used to analyse campaign performance and how you've adjusted strategies based on those insights.
