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- Tasks: Lead and execute innovative B2B marketing strategies that drive revenue growth.
- Company: Dynamic company based in London, focused on tech and financial services.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Shape impactful marketing campaigns and work with cutting-edge technologies.
- Qualifications: 10+ years in B2B marketing with a focus on tech and financial services.
- Other info: Collaborative environment with opportunities to influence at the executive level.
The predicted salary is between 72000 - 108000 £ per year.
We're looking for a Global Marketing Director based in London. You'll own and execute the B2B marketing strategy that builds high-intent demand, and directly fuels revenue growth. You'll work closely with the Sales and Product Leadership team, and you'll shape targeted, purpose-driven communications that resonate across priority sectors and scale our reach.
Responsibilities
- Design and deliver a marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and off-line campaigns - driving high-intent demand and measurable revenue impact.
- Lead and coach a small team, executing integrated campaigns, ABM marketing, events, paid activity, and digital content.
- Build a data-first marketing function by owning analytics across traffic, engagement, pipeline growth with sales and conversion optimisation.
- Oversee continuous optimisation of digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience.
- Deliver a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement.
- Oversee the global and regional marketing execution of campaigns across multiple channels (email, digital, social, content syndication, paid media, ABM, etc.).
- Establish standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale.
- Manage centralised campaigns including the management of asset production, QA, and campaign optimisation.
- Work cross-functionally with content, product marketing, and demand generation to translate strategy into execution-ready campaigns.
- Identify internal and external resources for strategic account marketing execution.
- Implement marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Track ROI and implement improvements.
Requirements
- Progressive senior marketing leadership experience in the B2B marketing functions and driving commercial growth through brand building, SEO, AI-informed optimisation, content and multi-channel digital strategies.
- 10+ years B2B financial services / tech experience essential.
- Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making.
- Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion.
- Knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale.
- Future-focused strategic thinker, with a track record of leveraging emerging technologies and evolving marketing models to drive competitive differentiation.
- Implement marketing automation systems – HubSpot and Salesforce.
- Ability to work independently and collaboratively with global teams.
- Familiarity with branding fundamentals and proficiency in digital marketing channels.
- Strong communication, collaboration, and problem-solving skills.
Marketing Director in London employer: CBSbutler
Contact Detail:
CBSbutler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in B2B marketing and leadership. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can set you apart from other candidates. We suggest mentioning something specific from your conversation to remind them of your great fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Global Marketing Director. Highlight your B2B marketing experience and any specific achievements that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your vision for the marketing strategy and how your past experiences can drive revenue growth at StudySmarter.
Showcase Your Data Skills: Since we're all about data-driven decisions, make sure to highlight your experience with analytics and optimisation. Mention any tools you've used, like HubSpot or Salesforce, to show us you can build a data-first marketing function.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at CBSbutler
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the B2B marketing strategy outlined in the job description. Be ready to discuss how you would design and deliver a marketing strategy that integrates brand, performance, and digital channels. This shows your potential employer that you’re not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll be leading a team. Prepare examples of how you've successfully coached and led teams in the past. Highlight specific campaigns where your leadership made a measurable impact. This will demonstrate your ability to inspire and drive results within a team setting.
✨Be Data-Driven
Since the role requires building a data-first marketing function, come prepared with examples of how you've used analytics to drive decisions in previous roles. Discuss specific metrics you’ve tracked and how they influenced your marketing strategies. This will show that you can leverage data for continuous optimisation and revenue growth.
✨Prepare for Cross-Functional Collaboration
The job involves working closely with sales and product teams. Think of instances where you’ve successfully collaborated across departments to execute marketing strategies. Be ready to discuss how you can translate strategic goals into execution-ready campaigns, as this is crucial for the role.
