Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse sales strategies and market trends to drive strategic decisions.
- Company: Leading defence technology consultancy with a focus on innovation.
- Benefits: Competitive daily rate, flexible working, and opportunity for professional growth.
- Why this job: Make an impact in the defence sector while developing your analytical skills.
- Qualifications: Experience in market analysis and strong communication skills required.
- Other info: Work in a dynamic environment with opportunities for career advancement.
A leading defence technology consultancy are seeking a Sales and GTM Strategy Analyst specialising in market, competitor, and commercial analysis to support their transformation programme. This role will focus on understanding the external landscape and evaluating our sales and go-to-market (GTM) strategy in the context of competitor behaviours, customer trends, and market evolution.
The successful candidate will turn complex market signals into actionable insight to support strategic decision-making and ensure we are positioned competitively.
Key Responsibilities- Analyse current sales and GTM strategy, identifying areas of alignment, misalignment, and opportunity.
- Conduct structured assessments of competitor offerings, positioning, pricing, routes to market, and partnerships.
- Build market intelligence models that monitor industry trends, customer buying patterns, and emerging technology shifts.
- Provide recommendations to strengthen market presence, differentiation, and commercial approach.
- Work closely with Sales, Strategy, Marketing, and Product teams to validate insight and shape business outcomes.
- Support broader transformation activities including requirements gathering, process mapping, and stakeholder workshops.
- Prepare well-structured reports, dashboards, and presentations to inform executive decision-making.
- Operate as an independent, proactive analyst capable of driving their work with minimal oversight.
- Experience as a Business Analyst working in market analysis, competitor intelligence, commercial strategy, or GTM-related projects.
- Strong understanding of technology markets, ideally within software, digital services, or advanced engineering sectors.
- Ability to interpret complex market data and create structured insight that influences strategic decisions.
- Familiarity with software products, IT services, and licensing models.
- Strong Office 365 and Visio capability essential.
- Confident communicator able to engage senior stakeholders and extract information effectively.
- Exposure to defence and national security markets is advantageous.
- Demonstrated ability to work independently and manage multiple analytical workstreams.
Sales and GTM Strategy Analyst in England employer: CBSbutler Holdings Limited trading as CBSbutler
Contact Detail:
CBSbutler Holdings Limited trading as CBSbutler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and GTM Strategy Analyst in England
✨Tip Number 1
Network like a pro! Reach out to people in the defence technology sector on LinkedIn or at industry events. We can’t stress enough how valuable personal connections can be in landing that Sales and GTM Strategy Analyst role.
✨Tip Number 2
Prepare for interviews by researching the company’s current sales strategies and market position. We want you to walk in with insights that show you understand their challenges and opportunities, making you a standout candidate.
✨Tip Number 3
Practice your analytical skills! Brush up on how to interpret complex market data and present it clearly. We suggest creating mock reports or presentations to showcase your ability to turn data into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Sales and GTM Strategy Analyst in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales and GTM Strategy Analyst role. Highlight your experience in market analysis and competitor intelligence, and don’t forget to showcase your understanding of technology markets. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Talk about your experience with sales strategies and how you can turn complex data into actionable insights. Let us know why you’re excited about joining our team!
Showcase Your Analytical Skills: In your application, make sure to highlight your analytical skills. We’re looking for someone who can interpret complex market data and provide structured insights. Share examples of how you’ve done this in the past, especially in relation to GTM strategies or competitor analysis.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at CBSbutler Holdings Limited trading as CBSbutler
✨Know Your Market Inside Out
Before the interview, dive deep into the defence technology sector. Understand current trends, key players, and recent developments. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Prepare to Showcase Your Analytical Skills
Be ready to discuss specific examples of how you've conducted market analysis or competitor intelligence in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses and highlight your impact.
✨Engage with Stakeholders
Since the role involves working closely with various teams, think of ways to demonstrate your communication skills. Prepare examples of how you've successfully engaged with senior stakeholders or collaborated across departments to achieve a common goal.
✨Bring Your Tech Savvy
Familiarise yourself with Office 365 and Visio, as these tools are essential for the role. If you have experience creating reports or dashboards, be prepared to discuss this. Showing that you're comfortable with technology will give you an edge.
