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- Tasks: Develop and deliver marketing strategies, manage social media, and organise events.
- Company: Join Affinity Staffordshire, a vibrant shopping centre in Stoke-on-Trent.
- Benefits: Enjoy a collaborative team environment and opportunities for professional growth.
- Why this job: Be part of a dynamic team making a real impact in the community.
- Qualifications: Minimum 2 years in marketing, PR, or social media; strong communication skills required.
- Other info: Ideal for proactive individuals looking to enhance their marketing career.
The predicted salary is between 28800 - 43200 £ per year.
Stoke-on-Trent – England – United Kingdom of Great Britain and Northern Ireland
Role Purpose
To develop and deliver a marketing strategy that includes social media, advertising, website management, PR, and onsite events. Building community connections and third-party relationships locally, liaising with tenants to promote offers. The Marketing Coordinator reports to the Centre Manager and collaborates with BWP to ensure alignment of onsite activity, communications, and brand values.
Role Specific Particulars
Affinity Staffordshire Outlet
The property is a medium-sized shopping centre in Stoke-on-Trent. The successful candidate will be part of a team of four, serving as an essential asset to the property, colleagues, clients, and occupiers.
Key Responsibilities
Marketing Strategy
- Support the delivery of the marketing strategy across all stakeholder groups.
- Coordinate with external marketing partners to align activities with the asset strategy.
- Implement and manage Affinity Staffordshire’s marketing initiatives.
- Use ROI measurements to inform ongoing marketing efforts.
- Organize key events and promotions aligned with asset milestones.
- Contribute to the site\’s place-making strategy to attract long-term lettings.
Finance
- Manage marketing budgets with strict control.
- Ensure procedures for budget control and reconciliation are followed.
- Work with partners to fund events where possible.
Occupier Liaison
- Communicate effectively with tenants, supporting their needs and enhancing satisfaction.
- Gather and analyze data on retailer performance, sales, and other KPIs.
- Build strong relationships with retailers.
- Provide performance reports to management.
- Collaborate on marketing responses and social media strategies.
- Participate in retailer meetings and support communication efforts.
- Update retailer handbooks and develop new occupier welcome packs.
PR
- Develop PR campaigns to support marketing activities.
- Identify and communicate PR opportunities with stakeholders.
- Work with PR agencies to enhance reputation and brand image.
Events and Promotions
- Develop strategies to increase experience and social media engagement.
- Support event planning and promotion through marketing channels.
- Ensure events align with overall asset and marketing strategies.
Digital Communications & Website
- Identify and utilize digital opportunities effectively.
- Maintain relevant and engaging digital content supporting SEO.
- Encourage occupier participation and feedback.
- Implement and grow the CRM strategy according to KPIs.
- Manage social media engagement strategies.
Agency Partnerships
- Support relationship management with agency partners.
- Manage tenders to ensure value for money.
Research
- Manage research projects from brief to presentation.
- Interpret research results and implications.
ESG & RPI Strategies
- Support delivery of ESG strategies.
- Integrate ESG awareness into marketing and PR efforts.
People Management
- Build cross-department relationships to maximize marketing impact.
- Ensure effective use of internal and external resources.
Other
- Contribute to reports as required.
Compliance
- Adhere to CBRE policies and procedures.
- Promote a health and safety culture.
Person Specification/Requirements
- Minimum 2 years’ experience in marketing, PR, events, or social media roles.
- Experience in business parks, retail, hospitality, or leisure sectors.
- Collaborative, relationship-building skills at all levels.
- Strong organizational and communication skills, with digital marketing expertise.
- Proactive, self-motivated, with a track record of delivering results.
- Ability to prioritize and meet deadlines.
- Excellent verbal and written communication skills.
- Results-oriented mindset.
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Marketing Coordinator - Affinity Staffordshire Outlet Shopping Centre (FTC) employer: CBRE
Contact Detail:
CBRE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator - Affinity Staffordshire Outlet Shopping Centre (FTC)
✨Tip Number 1
Familiarise yourself with the Affinity Staffordshire Outlet and its current marketing strategies. Understanding their brand values and community engagement efforts will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the retail and marketing sectors, especially those who have experience in shopping centres or similar environments. Attend local events or join online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Showcase your knowledge of digital marketing tools and social media platforms. Be prepared to discuss how you've successfully used these in past roles to drive engagement and ROI, as this is crucial for the Marketing Coordinator position.
✨Tip Number 4
Prepare examples of successful events or promotions you've coordinated in the past. Highlight your ability to manage budgets and collaborate with various stakeholders, as these skills are essential for the role at Affinity Staffordshire.
We think you need these skills to ace Marketing Coordinator - Affinity Staffordshire Outlet Shopping Centre (FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, PR, events, and social media. Use specific examples that demonstrate your ability to develop and deliver marketing strategies, manage budgets, and build relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the shopping centre environment. Mention your understanding of the local community and how you can contribute to building connections with tenants and stakeholders.
Showcase Digital Skills: Since the role involves managing digital communications and social media engagement, emphasise your digital marketing expertise. Provide examples of successful campaigns you've managed and how you've used data to inform decisions.
Highlight Collaborative Experience: The job requires strong relationship-building skills. Include examples of how you've successfully collaborated with teams or external partners in previous roles, particularly in marketing or event planning.
How to prepare for a job interview at CBRE
✨Know Your Marketing Strategies
Familiarise yourself with various marketing strategies, especially those relevant to retail and events. Be prepared to discuss how you would implement these strategies at Affinity Staffordshire, showcasing your understanding of social media, PR, and community engagement.
✨Demonstrate Relationship-Building Skills
Since the role involves liaising with tenants and external partners, be ready to share examples of how you've successfully built and maintained professional relationships in previous roles. Highlight your collaborative approach and communication skills.
✨Showcase Your Organisational Skills
The position requires strong organisational abilities, so come prepared with examples of how you've managed multiple projects or events simultaneously. Discuss your methods for prioritising tasks and meeting deadlines effectively.
✨Prepare for Data-Driven Discussions
As the role involves using ROI measurements and analysing retailer performance, be ready to talk about your experience with data analysis. Share specific instances where your insights led to improved marketing outcomes or enhanced tenant satisfaction.