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- Tasks: Lead the UK&I Marketing team and create innovative marketing strategies.
- Company: Join CBRE, the world's largest commercial real estate services firm.
- Benefits: Enjoy a collaborative culture with top-notch tools and training.
- Why this job: Make an impact through creative campaigns and elevate brand visibility.
- Qualifications: Proven marketing leader with strong digital and analytical skills required.
- Other info: Diversity and inclusion are core values; all backgrounds encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
HEAD OF UK&I MARKETING – ADVISORY
Role Purpose
This is a fantastic opportunity to lead our UK&I Marketing team within CBRE Advisory.
The UK&I Head of Marketing position will join the marketing leadership team and will be responsible for creating and delivering an integrated marketing strategy, to facilitate revenue growth across multiple Lines of Business, Markets and Sectors.
The role requires an experienced marketing leader who will raise CBRE’s brand visibility, deliver high quality client experiences, and drive growth through innovative campaigns.
The UK&I Head of Marketing will lead the in-house marketing team to deliver exceptional outcomes for our clients and stakeholders across CBRE.
Key Responsibilities
- Leadership and personal development of UK&I Marketing team
- Creation and management of UK Marketing budget
- Creation of annual marketing strategies and responsibility for execution of integrated plans alongside Communications, Events and Digital teams
- Close working relationship with senior leaders to deliver bespoke go-to-market plans to contribute to business goals
- Delivery of annual thought leadership campaigns working closely with Research
- Partner with Digital team to maximise the potential of social media and digital channels as part of the marketing mix
- Direct content for flagship events working closely with the Events team to deliver outstanding client experiences
- Lead on sponsorships and partnerships to maximise brand visibility
- Ensure global brand image is consistently deployed in United Kingdom & Ireland domestic markets, acting as a brand guardian across all touchpoints
- Regularly present at UK Executive Committee meetings on key marketing initiatives and campaigns
- Track and report on ROI metrics and KPIs
Person Specification/Requirements
- Experienced marketing leader who has operated at leadership level
- Proven success at directing, coaching and elevating a high performing team in a fast-paced multinational environment
- Proactive, creative, innovative, with an appetite for constant new ideas
- Results-oriented and experienced in using data to drive decision-making, and shape business perceptions of marketing’s value add
- Digital-first mindset with strong social media experience
- Capable of articulating and presenting a simple, clear and compelling vision, based on measurable business outcomes
- Strong editorial sensibilities, from relentless attention to detail, to writing stylishly executed content
- Able to confidently communicate results to senior stakeholders, and manage and influence colleagues across all levels of the organisation
- Highly analytical with a structured problem-solving approach and strongly metrics / KPI driven
- Responsibility for effectively managing large projects, driving efficiencies and cost control
- Will demonstrate exceptional cross-functional partnership and influencing skills with peers
Working at CBRE
When you join CBRE you will have the support and resources of a global firm where an entrepreneurial mind-set is encouraged. You’ll realize your potential with challenging work, fast-paced assignments, an environment of constant learning and commitment to results. To enable your success, we provide the best tools, training and leaders in the industry.
Our collaborative culture is built on our RISE values and reflects the needs and perspectives of our clients and our people. Our work is guided by our North Star: Creating the real estate solutions of tomorrow, so businesses and people thrive. This informs everything we do-from diversity, equity, and inclusion to sustainability initiatives to workplace safety and wellbeing.
At CBRE, we believe that the more perspectives we have, the more dimensions we see. We welcome people with different backgrounds and experiences across industries to apply for open positions even if you do not match every element of the required skills. To discover more about what it’s like to work at CBRE, visit Life at CBRE.
About CBRE
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2023 revenue). The company has more than 130,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.
Equal Opportunities
We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. For information about accommodations we can make during the recruitment process, please visit:
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Head of UK&I Marketing, Advisory employer: CBRE
Contact Detail:
CBRE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of UK&I Marketing, Advisory
✨Tip Number 1
Familiarize yourself with CBRE's brand and values. Understanding our RISE values and how they influence our marketing strategies will help you align your vision with ours during discussions.
✨Tip Number 2
Prepare to discuss innovative marketing campaigns you've led in the past. Highlight your experience in using data to drive decision-making, as this is crucial for the role.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've developed high-performing teams. Be ready to explain your coaching style and how it has contributed to team success.
✨Tip Number 4
Demonstrate your digital-first mindset by discussing your experience with social media and digital marketing channels. Be prepared to share specific metrics that showcase your impact in previous roles.
We think you need these skills to ace Head of UK&I Marketing, Advisory
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of UK&I Marketing position. Tailor your application to highlight your relevant experience in leading marketing teams and executing integrated strategies.
Showcase Leadership Experience: In your CV and cover letter, emphasize your experience in directing and coaching high-performing teams. Provide specific examples of how you've successfully led marketing initiatives in a fast-paced environment.
Highlight Data-Driven Decision Making: Demonstrate your ability to use data to drive marketing decisions. Include metrics or KPIs from past campaigns that showcase your results-oriented approach and how you've influenced business outcomes.
Craft a Compelling Cover Letter: Write a cover letter that articulates your vision for the role and how you plan to raise CBRE's brand visibility. Make sure to convey your innovative ideas and how they align with the company's goals.
How to prepare for a job interview at CBRE
✨Showcase Your Leadership Skills
As the Head of UK&I Marketing, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully directed and developed high-performing teams in the past.
✨Demonstrate Your Strategic Thinking
This role requires creating and executing integrated marketing strategies. Come ready to share your approach to developing marketing plans that drive revenue growth and how you measure their success through KPIs.
✨Highlight Your Digital Expertise
With a digital-first mindset being crucial for this position, be sure to discuss your experience with social media and digital channels. Share specific campaigns you've led that utilized these platforms effectively.
✨Prepare for Data-Driven Discussions
The role emphasizes using data to inform decisions. Be ready to talk about how you've used analytics to shape marketing strategies and improve client experiences, as well as how you track ROI metrics.
