Marketing Officer/ Senior Officer - Acquisition in Newtown

The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages. Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.

Regular giving (mostly monthly Direct Debits) are a large part of CBMs donor acquisition activity, and as such, part of this acquisition role is the planning and co-ordination of regular giving conversion, recruitment, retention, and upgrade campaigns.

• Donor Acquisition (30%)
  • Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using channels that may include, but not limited to, inserts, press adverts, and door drops, email, paid social media adverts, Pay Per Click Google adverts, and lead generation activities.
  • Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms.
  • Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
  • Plan and coordinate an off-line and online welcome journey for new supporters to CBM, that will encourage ongoing engagement and long‑term support.
  • Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses.
  • Source new agencies and suppliers as appropriate.
• Regular Giving (20%)
  • As part of the regular giving retention plan, deliver inspiring direct and digital marketing communications and updates to monthly supporters about CBMs work and the people their gifts are supporting.
  • This can involve creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
  • Working alongside our inhouse Supporter Relations team and external telephone fundraising agencies to co‑ordinate regular giving conversion, upgrade and retention campaigns over the telephone.
  • Deliver, test and refine a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels, to update and thank supporters.
• Legacy and In‑Memoriam Giving (20%)
  • Work alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in‑memoriam giving.
  • Responsible for legacy and in‑memoriam giving direct mail and email appeals, and work alongside the Communications Team to ensure the legacy and in‑memoriam giving website pages inspire new and existing supporters to support CBM in these ways.
• New product testing (20%)
  • Test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.
  • Maintain an awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
• Planning and reporting (10%)
  • Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activity.
  • Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.

Other responsibilities include ensuring the consistent implementation of CBMs brand, key messages and style guide in fundraising activities, awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR), working with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working, helping develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK, occasional out of normal office working hours, and occasional travel in the UK and possibility of travel internationally.