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- Tasks: Create impactful fundraising campaigns and engage with supporters through various channels.
- Company: CBM UK, a charity making a difference in people's lives.
- Benefits: Flexible working hours, professional development, and the chance to make a real impact.
- Other info: Opportunity to grow within a supportive and dynamic environment.
- Why this job: Join a passionate team and help drive donations for life-changing projects.
- Qualifications: Experience in marketing or fundraising and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
The Marketing Officer/Senior Marketing Officer (Retention) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital fundraising appeals to existing individual supporters, high value donors, and churches to drive donations and grow awareness, through creative and impactful fundraising communications.
Key responsibilities:
- The position holder is responsible for developing fundraising campaigns for individual supporter audiences.
- Supporting the development of the annual public fundraising plan.
- Building supporter journeys and testing new channels and messages.
- Working closely with the Head of Marketing and across the Fundraising Communications team.
- Planning and delivering a significant marketing programme.
- Cultivation appeals (60%): Deliver regular and inspiring off-line direct marketing campaigns to existing supporters on time and within budget.
- The role holder will plan, co-ordinate and prepare fundraising appeals, which involves creating briefs, working alongside freelance copywriters and designers.
Marketing Officer/ Senior Officer - Retention employer: CBM UK
Contact Detail:
CBM UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer/ Senior Officer - Retention
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its values. We want you to show how your skills align with their mission. Practise common interview questions and think about how you can demonstrate your experience in fundraising campaigns and supporter engagement.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. We recommend mentioning something specific from the interview to remind them of your conversation and keep you top of mind.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our mission.
We think you need these skills to ace Marketing Officer/ Senior Officer - Retention
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer/Senior Officer role. Highlight your experience in fundraising campaigns and digital marketing, as this will show us you understand what we're looking for.
Showcase Your Creativity: Since this role involves creating impactful fundraising communications, don’t shy away from showcasing your creative side. Include examples of past campaigns you've worked on that had great results – we love seeing innovative ideas!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and skills relevant to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at CBM UK
✨Know Your Audience
Before the interview, take some time to research CBM UK and their mission. Understand their current fundraising strategies and how they engage with supporters. This will help you tailor your answers and show that you're genuinely interested in their work.
✨Showcase Your Creativity
As a Marketing Officer/Senior Officer, creativity is key. Prepare examples of past campaigns you've worked on, especially those that involved direct and digital fundraising. Be ready to discuss what made them successful and how you can bring similar ideas to CBM UK.
✨Be Data-Driven
Highlight your experience with data analysis and how it informs your marketing decisions. Discuss specific metrics you've used to measure campaign success and how you've adjusted strategies based on those insights. This shows you understand the importance of results in fundraising.
✨Prepare Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful ones that demonstrate your interest in the role and the organisation. For example, ask about the challenges they face in retention marketing or how they measure the impact of their campaigns.