At a Glance
- Tasks: Create engaging fundraising appeals and manage marketing campaigns across various channels.
- Company: Join CBM UK, a charity making a real difference in people's lives.
- Benefits: Flexible working hours, professional development, and the chance to make an impact.
- Other info: Opportunity for career growth and collaboration with diverse teams.
- Why this job: Be part of a passionate team driving change through innovative marketing strategies.
- Qualifications: Experience in marketing or fundraising, strong communication skills, and creativity.
The predicted salary is between 38000 - 40000 £ per year.
Key responsibilities: The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support. Working closely with the Head of Marketing and across the Fundraising, Impact and Communications department, the Marketing Officer (Retention) plans and delivers 10-12 fundraising appeals per year to existing supporters. These include one-off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple marketing channels, including direct mail, email, web, and telephone, towards an agreed income target. The position holder also supports the development of fundraising plans, supporter (customer) journeys, and the testing of new channels and messaging.
- Cultivation appeals (60%)
- Direct mail: Deliver regular and inspiring off-line direct mail campaigns to existing supporters on time and within budget. The role-holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
- Email marketing: Plan, build, and send mass marketing and fundraising emails to existing supporters.
- Online landing pages: Build landing pages (using WordPress) to support individual fundraising and offline marketing appeals. Ensuring landing pages on the CBM website are integrated with offline appeals and are engaging to existing audiences. This includes utilising Search Engine Optimisation tools aimed at maximising online traffic and income.
- Newsletters and prayer diaries: Lead on the planning and implementation of reporting back to existing supporters about CBM UK’s work as part of their donor journey, through delivering supporter newsletters, e-news, and prayer diaries, currently produced three times per year.
- Internal briefings: Prepare internal marketing materials for colleagues and provide briefings for supporter facing teams ahead of each appeal.
- Agency and freelancer management: Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, freelance copywriters and designers, print suppliers, and mailing houses. Evaluate and source new agencies and suppliers as appropriate.
- High donor fundraising (20%)
- High donor direct mail: Lead on CBM UK’s high donor fundraising programme, through planning and managing regular direct mail communications and fundraising asks to this segment of supporters, working towards achieving annual income targets.
- Relationship development: Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including the planning, briefing and reporting of personalised communications, carried out by the Supporter Relations team through phone, email, and post.
- Planning and reporting (10%)
- Analysis and reporting: Review appeal performance against key performance indicators (response rates, average value, net income) to report back and provide learnings to support decision making around future activity.
- Data and CRM handling: Develop a good knowledge of the CRM system (SalesForce), including the creation of data briefs and appeal selections through the CRM, and ensuring clear recording and reporting of direct marketing activity.
- Other (10%)
- Sector knowledge: Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
- Communication guidelines: Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
- Compliance and data protection: Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
- Collaboration and integration: Work alongside other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working. Ensure fundraising plans are shared across departments.
In developing and testing new fundraising approaches, messaging, and channels, the role holder is part of a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK. The role may also include occasional working out of normal office hours, agreed in advance, and occasional travel in the UK, as well as the possibility of travel internationally.
Marketing Officer Retention employer: CBM UK
CBM UK is an exceptional employer that fosters a collaborative and innovative work culture, dedicated to making a meaningful impact in the charity sector. As a Marketing Officer (Retention), you will benefit from professional growth opportunities while working alongside passionate colleagues who are committed to delivering life-changing support to individuals in need. Located in a vibrant community, CBM UK offers a supportive environment where your contributions directly influence fundraising efforts and help sustain vital programmes.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer Retention
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CBM UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CBM UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CBM UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CBM UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer Retention
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CBM UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CBM UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about CBM UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CBM UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CBM UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CBM UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
