Direct Marketing Manager

The Direct Marketing Manager at CBM UK is a vital role and has responsibility for delivering CBM UKs digital and direct marketing plans to engage and inspire individual supporters and churches to support the work of CBM. Working closely with the Head of Marketing, as part of the Public Fundraising team, the role holder will be responsible for the management and development of two Marketing Officers. Through digital and direct marketing, the Public Fundraising team are responsible for raising over £3m of unrestricted income from cultivation, acquisition, mid-value donors, regular giving, legacies and churches. Key responsibilities Fundraising campaign management (40%) Manage the effective implementation of the annual public fundraising plan, ensuring that all activity is of a high standard, and delivered on time and to budget: a. Oversee cultivation fundraising appeals primarily carried out through direct mail and email, leading on the continued development of mass fundraising to engage both existing and potential supporters, including high donors, regular givers and church communities. b. Manage and develop CBM UKs donor acquisition activity in collaboration with the Marketing Officer (Acquisition), using channels such as social media, magazine inserts, press advertising, email and telephone. c. Oversee the delivery of CBM UKs legacy and in-memoriam giving plans and campaigns. d. Identify and consider new income streams and broaden the channels used currently for direct response campaigns to reach an agreed balance of long-term value versus risk. Digital marketing (40%) Grow digital engagement and income from new and existing supporters: a. Lead on Pay Per Click strategy, including agency management and development of internal capabilities. b. Oversee CBM UK’s paid social media activity. c. Collaborate with the Communications Team to optimise the performance (traffic and income) of fundraising pages, including appeal and donation pages, churches and community, legacy, and in memoriam giving. Ensuring fundraising pages on the CBM website are engaging to existing and new audiences and where appropriate, utilising Search Engine Optimisation tools where appropriate. d. Explore and make use of new and existing digital platforms and partners, such as Dataro and SEMrush, while promoting a culture of testing, innovation and learning within the digital space. Leadership and people management (10%) a. Support and inspire direct reports in line with CBM UK’s staff management policies and procedures. Ensure team members are appropriately trained, briefed and motivated to achieve their objectives and meet targets and recruit to posts where relevant. Regular 121s and appraisal reviews. Planning and reporting (10%) a. Monitor and report on fundraising appeals, identifying opportunities for future testing and optimisation, and contribute to the creation of annual planning, budgeting, and the setting of Key Performance Indicators (KPIs). b. Work closely with the Data and Insight team to ensure strong joint working on technical solutions related to campaign analysis, tracking and insights across digital systems, such as the website, donation platform and CRM (Salesforce). c. Plan, deliver and report on campaigns/projects within an agreed budget. Other a. Ensure the consistent use of CBMs brand, key messages and style guide across all fundraising activities. b. Maintain awareness of and ensure compliance with legal and regulatory requirements related to direct marketing, including Fundraising Regulator guidance, and Data Protection legal requirements (GDPR and PECR). c. Collaborate with colleagues across CBM UK and the CBM Global Federation, to support integrated and partnership based working. d. Help foster a positive and inclusive culture of enthusiasm and success, reflecting the ambitions of CBM, and promoting positive working and innovation. e. Be willing to work occasionally outside normal office hours and to travel in the UK and internationally if required. f. Ensuring that the values of CBM UK are understood by external partners and always reflected in communications. g. Undertake other duties as required by the Head of Marketing and Director of Fundraising, Impact and Communications. For full details download the Recruitment Pack.41bf1e1f-b16b-4260-a40a-17c77a06fd15