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- Tasks: Lead digital and direct marketing campaigns to inspire support for CBM UK's mission.
- Company: CBM UK is dedicated to improving the lives of people with disabilities worldwide.
- Benefits: Enjoy flexible working options, a supportive team culture, and opportunities for personal growth.
- Why this job: Make a real impact while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in marketing, strong leadership skills, and a passion for fundraising are essential.
- Other info: Willingness to travel and work outside normal hours may be required.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
The Direct Marketing Manager at CBM UK is a vital role and has responsibility for delivering CBM UKs digital and direct marketing plans to engage and inspire individual supporters and churches to support the work of CBM.
Working closely with the Head of Marketing, as part of the Public Fundraising team, the role holder will be responsible for the management and development of two Marketing Officers. Through digital and direct marketing, the Public Fundraising team are responsible for raising over £3m of unrestricted income from cultivation, acquisition, mid-value donors, regular giving, legacies and churches.
Key responsibilities
Fundraising campaign management (40%)
Manage the effective implementation of the annual public fundraising plan, ensuring that all activity is of a high standard, and delivered on time and to budget:
a. Oversee cultivation fundraising appeals primarily carried out through direct mail and email, leading on the continued development of mass fundraising to engage both existing and potential supporters, including high donors, regular givers and church communities.
b. Manage and develop CBM UKs donor acquisition activity in collaboration with the Marketing Officer (Acquisition), using channels such as social media, magazine inserts, press advertising, email and telephone.
c. Oversee the delivery of CBM UKs legacy and in-memoriam giving plans and campaigns.
d. Identify and consider new income streams and broaden the channels used currently for direct response campaigns to reach an agreed balance of long-term value versus risk.
Digital marketing (40%)
Grow digital engagement and income from new and existing supporters:
a. Lead on Pay Per Click strategy, including agency management and development of internal capabilities.
b. Oversee CBM UK’s paid social media activity.
c. Collaborate with the Communications Team to optimise the performance (traffic and income) of fundraising pages, including appeal and donation pages, churches and community, legacy, and in memoriam giving. Ensuring fundraising pages on the CBM website are engaging to existing and new audiences and where appropriate, utilising Search Engine Optimisation tools where appropriate.
d. Explore and make use of new and existing digital platforms and partners, such as Dataro and SEMrush, while promoting a culture of testing, innovation and learning within the digital space.
Leadership and people management (10%)
a. Support and inspire direct reports in line with CBM UK’s staff management policies and procedures. Ensure team members are appropriately trained, briefed and motivated to achieve their objectives and meet targets and recruit to posts where relevant. Regular 121s and appraisal reviews.
Planning and reporting (10%)
a. Monitor and report on fundraising appeals, identifying opportunities for future testing and optimisation, and contribute to the creation of annual planning, budgeting, and the setting of Key Performance Indicators (KPIs).
b. Work closely with the Data and Insight team to ensure strong joint working on technical solutions related to campaign analysis, tracking and insights across digital systems, such as the website, donation platform and CRM (Salesforce).
c. Plan, deliver and report on campaigns/projects within an agreed budget.
Other
a. Ensure the consistent use of CBMs brand, key messages and style guide across all fundraising activities.
b. Maintain awareness of and ensure compliance with legal and regulatory requirements related to direct marketing, including Fundraising Regulator guidance, and Data Protection legal requirements (GDPR and PECR).
c. Collaborate with colleagues across CBM UK and the CBM Global Federation, to support integrated and partnership based working.
d. Help foster a positive and inclusive culture of enthusiasm and success, reflecting the ambitions of CBM, and promoting positive working and innovation.
e. Be willing to work occasionally outside normal office hours and to travel in the UK and internationally if required.
f. Ensuring that the values of CBM UK are understood by external partners and always reflected in communications.
g. Undertake other duties as required by the Head of Marketing and Director of Fundraising, Impact and Communications.
For full details download the Recruitment Pack.
Direct Marketing Manager employer: CBM UK
Contact Detail:
CBM UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Manager
✨Tip Number 1
Familiarise yourself with CBM UK's mission and values. Understanding the organisation's goals will help you align your approach during interviews and discussions, showcasing your passion for their cause.
✨Tip Number 2
Network with professionals in the fundraising and marketing sectors. Attend relevant events or webinars to connect with individuals who may have insights into the role or the organisation, which can give you an edge.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and fundraising. Being knowledgeable about current strategies and tools will demonstrate your expertise and readiness to contribute effectively to the team.
✨Tip Number 4
Prepare specific examples of past campaigns you've managed, particularly those involving direct marketing and digital strategies. This will allow you to illustrate your experience and success in similar roles during the interview process.
We think you need these skills to ace Direct Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Direct Marketing Manager position at CBM UK. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in direct marketing, fundraising, and digital engagement. Use specific examples that demonstrate your ability to manage campaigns and lead teams, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the mission of CBM UK. Mention how your skills align with their goals and how you can contribute to their fundraising efforts.
Showcase Your Digital Skills: Since the role involves significant digital marketing responsibilities, be sure to include any relevant experience with Pay Per Click strategies, social media management, and SEO tools. Highlight any successful campaigns you've led or contributed to in the past.
How to prepare for a job interview at CBM UK
✨Know Your Fundraising Strategies
Familiarise yourself with various fundraising strategies, especially those related to direct marketing. Be prepared to discuss how you would implement and optimise campaigns to engage supporters effectively.
✨Showcase Digital Marketing Skills
Highlight your experience with digital marketing tools and techniques, particularly in Pay Per Click and social media advertising. Discuss any successful campaigns you've led and the results achieved.
✨Demonstrate Leadership Experience
Since this role involves managing a team, be ready to share examples of how you've inspired and developed team members in previous positions. Discuss your approach to training and motivating staff.
✨Understand Compliance and Regulations
Make sure you're aware of the legal and regulatory requirements related to direct marketing, such as GDPR. Be prepared to discuss how you would ensure compliance in your marketing activities.
