Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create impactful fundraising campaigns and engage with supporters through various channels.
- Company: Join CBM UK, a charity making a real difference in people's lives.
- Benefits: Flexible working hours, professional development, and the chance to make a positive impact.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a mission-driven team that transforms lives through innovative marketing strategies.
- Qualifications: Experience in marketing or fundraising, creativity, and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
The Marketing Officer/Senior Marketing Officer (Retention) at CBM UK is an important role in making our life-changing work possible. The role delivers direct and digital fundraising appeals to existing individual supporters, high value donors, and churches to drive donations and grow awareness, through creative and impactful fundraising communications.
Key responsibilities:
- The position holder is responsible for developing fundraising campaigns for individual supporter audiences.
- Supporting the development of the annual public fundraising plan.
- Building supporter journeys and testing new channels and messages.
- Working closely with the Head of Marketing and across the Fundraising & Communications team.
- Planning and delivering a significant marketing programme, carrying out fundraising campaigns to existing supporters across multiple channels, including direct mail, email, and telephone.
Cultivation appeals (60%):
- Deliver regular and inspiring off-line direct marketing campaigns to existing supporters on time and within budget.
- Plan, co-ordinate and prepare fundraising appeals, creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
- Lead on the delivery of online appeals and updates, including the planning and coordination of mass supporter emails.
- Optimise the performance of website fundraising pages, ensuring they are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
- Lead on the planning and implementation of feedback to existing supporters on our work as part of their donor journey, through leading on CBM UK’s supporter newsletters, e-news and prayer diaries.
- Prepare internal marketing materials for CBM UK colleagues and provide briefings for supporter facing teams ahead of each campaign.
- Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses.
- Source new agencies and suppliers as appropriate.
High donor fundraising (20%):
- Lead on CBM’s high donor fundraising programme, through planning and managing regular communications and fundraising asks to this segment of supporters.
- Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including personalised communications through phone, email and post.
New product testing (10%):
- Proactively test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.
- Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities.
Planning and reporting (10%):
- Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activities.
- Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.
Other:
- Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
- Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
- Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
- Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
- Occasional out of normal office working hours.
- Occasional travel in the UK and possibility of travel internationally.
Please download the recruitment pack for full details.
Marketing Officer/ Senior Officer - Retention in Cambridge employer: CBM UK
Contact Detail:
CBM UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer/ Senior Officer - Retention in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its values. We want you to show how your skills align with their mission. Practise common interview questions and think about how you can demonstrate your experience in fundraising and marketing.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to show your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our mission at CBM UK.
We think you need these skills to ace Marketing Officer/ Senior Officer - Retention in Cambridge
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer/Senior Officer role. Highlight your experience in fundraising campaigns and digital marketing, as this will show us you understand what we're looking for.
Showcase Your Creativity: We love innovative ideas! When writing your application, share examples of past campaigns you've worked on that were particularly creative or impactful. This will help us see how you can contribute to our mission.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your experiences and skills. We appreciate clarity!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at CBM UK
✨Know Your Fundraising Fundamentals
Before the interview, brush up on your knowledge of fundraising strategies and direct marketing. Understand how to create impactful campaigns that resonate with individual supporters and high-value donors. This will show your potential employer that you’re not just familiar with the role but also passionate about making a difference.
✨Showcase Your Creativity
Be prepared to discuss examples of past campaigns you've worked on, especially those that involved creative messaging or innovative channels. Think about how you can demonstrate your ability to engage audiences through compelling storytelling and effective communication.
✨Understand the Donor Journey
Familiarise yourself with the concept of donor journeys and how they apply to retention strategies. Be ready to share ideas on how to enhance supporter experiences and keep them engaged over time. This will highlight your strategic thinking and commitment to building long-term relationships.
✨Prepare Questions About Collaboration
Since the role involves working closely with various teams and external agencies, come prepared with questions about collaboration practices. Ask about how they foster teamwork and integrate efforts across departments. This shows your interest in being a team player and your understanding of the importance of cross-functional work.