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- Tasks: Create impactful marketing campaigns to engage and recruit supporters for life-changing work.
- Company: Join CBM UK, a charity making a real difference in people's lives.
- Benefits: Flexible working hours, professional development, and a chance to make an impact.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Be part of a mission-driven team that transforms lives through innovative fundraising.
- Qualifications: Experience in marketing and a passion for engaging audiences.
The predicted salary is between 30000 - 40000 £ per year.
The Marketing Officer/Senior Marketing Officer (Acquisition) at CBM UK is an important role in making our life-changing work possible. The role delivers direct and digital marketing communications to grow awareness, and recruit and engage with new long-term CBM supporters, through creative and impactful fundraising communications.
Key responsibilities:
- The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences.
- Supporting the development of the annual public fundraising plan.
- Building supporter journeys and testing new channels and messages.
- Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.
- Planning and co-ordinating regular giving conversion, recruitment, retention, and upgrade campaigns.
Donor Acquisition (30%):
- Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using various channels including inserts, press adverts, door drops, email, paid social media adverts, Pay Per Click Google adverts, and lead generation activities.
- Optimising the performance of website fundraising pages, including appeal landing pages and donation platforms.
- Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
- Planning and coordinating an off-line and online welcome journey for new supporters to CBM, encouraging ongoing engagement and long-term support.
- Developing excellent working relationships with existing and new agencies and suppliers.
- Sourcing new agencies and suppliers as appropriate.
Regular Giving (20%):
- Delivering inspiring direct and digital marketing communications and updates to monthly supporters about CBM's work and the people their gifts are supporting.
- Creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
- Coordinating regular giving conversion, upgrade and retention campaigns over the telephone.
- Delivering, testing and refining a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels.
Legacy and In-Memoriam Giving (20%):
- Working alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in-memoriam giving.
- Responsible for legacy and in-memoriam giving direct mail and email appeals.
- Ensuring the legacy and in-memoriam giving website pages inspire new and existing supporters to support CBM.
New product testing (20%):
- Testing and developing new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.
- Maintaining an awareness of charity sector trends relating to direct marketing and keeping abreast of competitor activities.
Planning and reporting (10%):
- Analysis and reporting of appeals and projects, providing learnings for informed decision making around future activity.
- Developing a good knowledge of the CRM system (Salesforce) and ensuring appropriate recording and reporting of direct marketing activity.
Other:
- Ensuring the consistent implementation of CBM's brand, key messages and style guide in fundraising activities.
- Awareness of, and compliance with, direct marketing regulations including Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
- Working with other teams to maximise collaboration opportunities and integrated working.
- Helping develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
- Occasional out of normal office working hours and travel in the UK, with the possibility of international travel.
For full details, please download the recruitment pack.
Marketing Officer/ Senior Officer - Acquisition in Cambridge employer: CBM UK
Contact Detail:
CBM UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer/ Senior Officer - Acquisition in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their mission, and be ready to discuss how your skills align with their goals. Practise common interview questions and prepare some thoughtful ones to ask them too.
✨Tip Number 3
Show off your creativity! When applying for a marketing role, think outside the box. Bring examples of your past campaigns or ideas for future ones to the table during interviews to demonstrate your innovative thinking.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you email to express your appreciation and reiterate your interest in the role. It’s a simple gesture that can leave a lasting impression.
We think you need these skills to ace Marketing Officer/ Senior Officer - Acquisition in Cambridge
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer/Senior Officer role. Highlight your experience in direct and digital marketing, and how it aligns with CBM's mission. We want to see how you can contribute to our fundraising efforts!
Showcase Your Creativity: This role is all about engaging new supporters, so don’t hold back on showcasing your creative flair! Include examples of past campaigns you've worked on that had a real impact. We love seeing innovative ideas that could inspire our future fundraising strategies.
Be Data-Driven: Since analysis and reporting are key parts of this role, make sure to mention any experience you have with data analysis or using CRM systems like Salesforce. We’re keen to know how you’ve used data to optimise marketing campaigns in the past!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and really interested in joining our team at CBM!
How to prepare for a job interview at CBM UK
✨Know Your Audience
Before the interview, take some time to research CBM UK and its mission. Understand their target audiences and how they engage with supporters. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creativity
As a Marketing Officer/Senior Officer, creativity is key. Prepare examples of past campaigns you've worked on, especially those that involved innovative fundraising strategies. Be ready to discuss how you can bring fresh ideas to CBM's donor acquisition efforts.
✨Be Data-Driven
Familiarise yourself with metrics related to marketing performance, especially in digital channels. Be prepared to discuss how you've used data to optimise campaigns in the past. This will demonstrate your analytical skills and ability to drive results.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the role, team dynamics, and future projects at CBM UK. This shows your enthusiasm for the position and helps you gauge if it's the right fit for you.