Senior Associate Director, Sales in England

About the CBI Founded 60 years ago and representing some of the biggest names in business, household brands and globally traded corporations that employ people in all sectors and across every region and nation of the UK, the CBI is the voice of business. The CBI represents 850 members who themselves comprise 1,100 separate registered companies and 150,000 trade association members. The CBI is committed to ensuring a safe, supportive and inclusive people centric culture where our people can excel to achieve their full potential and be their best authentic selves in an environment where ethical values and respectful behaviours are at the very heart of who we are in our everyday interactions. This is a permanent role, pay band 3, with a starting salary of £60,000 plus commission.

Role Summary We have a great opportunity for an experienced sales professional to join the UK's most influential business organisation, in a role which provides an opportunity to have impact in a frontline role liaising with businesses across the UK. This is a critical time for the UK, economically, politically, and for business. With so much on the line, the need for the strongest possible business voice has never been more important. At the CBI, we are here to help to raise the voice of business, cut through the noise, and shape the UK's future success. Our new strategy is built around sustainable growth, and through our policy work, we're focusing on the four big transitions the UK economy needs to achieve to deliver that growth:

• To lead the global race to net zero and help the UK's economy to decarbonise.
• To respond to the changing nature of the future of work and skills.
• To manage the transformation being driven by the technological & innovation revolution.
• To equip the UK - its nations and regions - to be a globally competitive business environment.

Based at our head office in central London and reporting into the Commercial Operations Director, the Senior Associate Director, Sales, will play a crucial role in driving sales, expanding our membership base, and infusing a strong commercial focus into the role. This includes developing and executing strategies to attract members and identifying opportunities for revenue growth through innovative sales approaches and commercial initiatives.

Key Responsibilities The jobholder's main responsibilities will be:

• Lead on the recruitment of large members, demonstrating the ability to close complex, high value sales with senior decision makers and c-level stakeholders.
• Own and shape a strategic sales pipeline, with clear accountability for delivering agreed targets and a focus on maximising impact against priority opportunities.
• Manage an end-to-end sales pipeline, including the generation and qualification of prospect leads, development of bespoke sales pitches and proposals and negotiation of fee levels, operating effectively across multiple opportunities and stakeholders.
• Contribute to and influence business development strategy and target outreach, operating with pace and strong commercial judgement.
• Secure, lead and chair strategic meetings with new target companies to progress membership opportunities, bringing in subject matter experts where appropriate and guiding senior level discussions with confidence.
• Manage inbound leads, including responding to enquiries, qualifying opportunities, hosting initial exploratory discussions and facilitating introductions to relevant colleagues, balancing inbound demand with proactive outreach.
• Produce high quality proposals and pitches that clearly articulate the value proposition of the CBI's services, tailored to senior audiences and aligned to business priorities.
• Consistently meet weekly and monthly key performance metrics around targeting, meetings and proposals, maintaining a robust and well managed sales pipeline within agreed timeframes.
• Maintain accurate and timely CRM records of engagement activity, ensuring data quality, effective forecasting and clear visibility of pipeline performance.