SEO / GEO and Content Manager

Quarterly team meet-ups (moving to monthly - typically Leicester or London) £40-45k + performance bonus Full time role (would consider 0.8 FTE)

About CB1 Medical & CB1 Pharmacy

CB1 Medical and CB1 Pharmacy are among the largest and fastest-growing private medical cannabis providers in the UK. Clinician-founded and clinician-led, we combine regulated healthcare excellence with health-tech innovation to deliver outstanding patient experiences at scale. We are consistently recognised as:

• One of the most affordable medical cannabis clinics in the UK
• The highest-rated clinic by patient reviews (Google)
• One of the most operationally efficient, with digital-first access to patient records and prescribing workflows

As we scale, organic growth and content-led authority are critical to acquiring and educating patients responsibly.

The Opportunity

We’re hiring a Content & SEO Manager to take ownership of organic acquisition through search-led content. This role is about building a scalable, compliant content engine that drives qualified traffic, supports patient education, and feeds multiple channels (SEO, email, social, paid). This is not a “blog-for-the-sake-of-it” role. It’s about intent, structure, authority, and outcomes. Consider how content performs across both traditional search (SEO) and emerging discovery platforms, including generative AI-driven search, and adapt structure and format accordingly.

This role is ideal for someone who:

• Thinks in search intent and patient questions, not just keywords and traffic
• Enjoys building structured, scalable content systems rather than one-off blogs
• Is comfortable working in regulated environments and collaborating closely with clinicians and compliance
• Is interested in how search and content are evolving, including the impact of generative AI on discovery and visibility.

What You’ll Be Responsible For

• Own keyword research, intent mapping, and content prioritisation
• Define and maintain site structure, internal linking, and page hierarchies
• Optimise existing pages and create new high-intent content to drive eligibility form submissions

Content Creation & Planning

• Produce and manage content across: condition and treatment pages, educational articles and blogs, FAQs and evergreen resources
• Build and maintain a clear editorial calendar aligned to growth priorities
• Supply content to support: monthly email newsletters, lifecycle and educational email journeys, organic social content, paid creative and landing page messaging

Performance & Optimisation

• Track performance of content against traffic, engagement, and conversion metrics
• Continuously refine content based on search performance and patient behaviour
• Work closely with paid and lifecycle teams to reuse and amplify high-performing content

Compliance & Collaboration

• Work within healthcare and advertising regulations
• Collaborate with clinicians, compliance, and marketing colleagues to ensure content is accurate, responsible, and patient-first

What We’re Looking For

• 2 - 5+ years’ experience in SEO and content marketing
• Strong understanding of keyword intent, on-page SEO, and content structure
• Ability to write clear, credible, patient-friendly content
• Comfortable using data to prioritise and optimise content
• Organised, curious, and proactive.

Desirable (but not required)

• Experience in regulated, restricted, or policy-sensitive categories.
• Exposure to healthcare, pharmacy, or health-tech.
• Experience working closely with dev teams.

Why Join CB1?

• Ownership of a core, compounding growth channel
• Opportunity to build authority in a fast-growing, clinically credible space
• A team that values quality, compliance, and outcomes over volume
• The chance to shape how patients discover and understand medical cannabis at scale