Social Media Manager at Cazoo in Richmond

Job Summary

Social Media Manager – Richmond, UK.

Full‑time, onsite position with a fixed‑term contract of 12 months.

This role leads the end‑to‑end social media strategy and execution across Instagram, Tik Tok, Reddit, Eurostaffs, and Facebook, ensuring a native, content‑first approach.

Responsibilities

• Plan, produce, schedule and publish platform‑specific content on all social channels.
• Build and maintain a coordinated content calendar that covers every channel and provides visibility to the wider business.
• Operate with a low budget, prioritising creativity over production value.
• Brief, manage and quality‑check external agencies producing content on brand, on time and on budget.
• Collaborate with brand, product and customer teams to surface internal stories and convert them into publishable content.
• Manage day‑to‑day community engagement, responding in Cazoo’s voice and handling issues with judgment.
• Conduct social listening to track conversations about Cazoo, the used‑car market and the wider category, feeding insights back into planning.
• Perform competitive analysis to sharpen our own approach.
• Own reporting across all channels, track performance, and make clear recommendations for future improvements.
• Produce social content for the Brentford partnership activations and related campaigns.
• Create fast‑turnaround reactive content tied to trends and broader conversations.
• Brief and manage influencers and creators for hero campaigns, UGC and reach‑expansion initiatives.

Qualifications

• Proven experience managing social media across multiple platforms, including Instagram, Tik Tok, Reddit, Eurostaffs and Facebook.
• Deep understanding of each platform’s native content styles and how to tailor content accordingly.
• Strong organisational skills – able to operate a comprehensive multi‑channel content calendar without omissions.
• Experience managing agencies or external partners.
• Comfortable presenting or speaking on camera and creating your own content.
• Excellent copywriting ability and a keen sense of brand voice.
• Confident in using social analytics to drive clear recommendations.
• Calm, sensible, and effective at community engagement during challenging situations.
• Commercial awareness – understanding how social supports brand growth and business objectives.
• Knowledge of paid and organic social integration to scale reach and performance.
• Useful but not essential: experience in automotive, retail, e‑commerce or a fast‑moving consumer brand.
• Familiarity with social listening and competitor tracking tools.
• Basic video and photo editing for quick‑turnaround content.
• Experience with Meta Ads, Google Analytics or Canva is a plus.

Benefits

Financial: annual bonus scheme or commission plans for the commercial team, matched pension contribution up to 15% of base salary, quarterly awards with cash prizes and a £2,000 referral bonus.

Work‑life: 25 paid days off plus bank holidays, hybrid role based in Richmond.

Family: enhanced leave after 6 months – maternity/pregnant 20 weeks at 100% pay, paternity/ non‑birth 12 weeks at 100% pay.

Volunteer: 2 days a year to support causes you care about.

Health & peace of mind: comprehensive private healthcare, dental coverage, GP access, income protection, life assurance, specialist support.

Growth: learning budget, managerial development funds, choice of laptop.

Perks: discounts at 30,000 retailers, free food & drinks in office, annual industry conference, Brentford FC partnership including match tickets and shout‑outs.

Diversity & Inclusion

Cazoo welcomes candidates from all backgrounds and experiences, fostering an environment where every voice matters.

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