Senior Marketing Manager in Richmond

Cazoo & MOTORS is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers. At Cazoo & MOTORS, you will be part of a team that’s revolutionising the way people buy and sell cars.

We’re looking for a high‑energy, challenger‑minded Senior Marketing Manager to own our B2C content end to end. An experienced candidate that brings a ‘Playbook’ with proven success within the 25‑34 year old audience. This would include all video, written, social‑first content that’s on trend, culture‑aware and fast‑paced. You’ll build content that punches above its weight, sparks conversation, and helps our brand compete with much bigger players.

You’ll have real autonomy to shape ideas, lead campaigns, and decide how we show up, not just execute what’s already been decided. In this role freedom is high. Creative judgement matters. There is momentum, ownership and the chance to make a real impact.

About the role

Video, Social‑First Content & Campaigns:

• Own the full content journey from idea to impact, working with agencies, creators, and in‑house teams from concept through to post‑campaign analysis.
• Lead platform‑first creative across all social channels, content made for the feed, not adapted as an afterthought.
• Build and grow communities people actively choose to follow, with a focus on story‑led content that drives awareness and cultural relevance.
• Provide hands‑on creative direction across scripts, edits, hooks, and storytelling to maximise engagement.
• Lead the influencer and creator programme, spotting trends early and instinctively knowing how to make them feel on‑brand.
• Constantly experiment with formats, tones and storytelling techniques: fast tests, fast learning, fast iteration.
• Use performance data from organic and paid activity to continuously refine creative and messaging.
• Partner closely with the Marketing Manager to deliver standout content with real commercial impact, not vanity metrics.
• Lead on all creative written content and edit high‑quality copy across PR, blogs, social, email, and internal communications.
• Champion our B2B content, produce video and written assets for dealers and partners, including case studies and ambassador programmes, ensuring a tailored but consistent brand voice.

Standards, Optimisation & future‑facing thinking:

• Act as a guardian of brand voice, ensuring consistency, quality control, and compliance across all outputs.
• Analyse performance across content and SEO to identify opportunities for improvement and growth.
• Manage budgets to create content that champions brand values.
• Explore emerging AI tools to improve speed and effectiveness without losing creative judgement.

You will thrive here if you:

• Are ideas‑led, not budget‑led, you know how to make simple ideas land hard.
• Come with a proven playbook, you have a track record you can use at Cazoo to maximise results.
• Are autonomous & accountable, you will be comfortable taking ownership without waiting for permission.
• Have strong creative instincts and can defend your ideas, but are equally happy killing them if the data says so.
• Can write sharp, engaging copy that sounds human, confident and in line with our challenger brand values – not corporate.
• You are curious, culturally switched‑on and are plugged into what people actually watch, share, and talk about.

At MOTORS, we’re fearlessly committed to helping car buyers and dealers save time, money, and energy. If you’re ready to challenge the status quo, give it your all, and come out smiling, you’ll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility.

Here’s how we back you:

• We benchmark every role using Ravio and run annual performance and pay reviews to ensure we’re always competitive in the market.
• We offer an annual bonus scheme.
• We more than match your commitment to your pension, so when you contribute 6%, we put in 9%, taking your total up to 15% of your base salary.
• Quarterly value‑led awards with generous cash prizes.
• Referral Bonus: Recommend a colleague, get £2,000.
• 25 days (plus bank holidays) in your first year, then +2 days after 2 years, and an extra day for every year after up to 5 extra days.
• Remote first set up for this role, we do also have a great HQ in Richmond!
• Family: Maternity/Pregnant Parent Leave: 20 weeks at 100% pay.
• Paternity/Non‑birth Parent Leave: 12 weeks at 100% pay.
• Volunteer Days: We offer 2 volunteer days a year so you can help out wherever matters to you.

Health & Peace of Mind:

• Comprehensive cover so you (and your favourite people) have the care you need.
• AXA Private Healthcare: High‑level coverage for you, partners, and dependents - including pre‑existing conditions.
• Bupa Dental: Level 2 coverage for cashback on preventative, restorative and emergency care.
• Private GP: 24/7 digital access via Help@Hand.
• Income Protection: 13 weeks of sick pay, before going onto Long term Illness cover with Canada Life.
• Life Assurance: 4x basic salary covered by Unum.
• Specialist Support: Free counselling and menopause/fertility support via Peppy.

We hired you for your talent, and we’re committed to helping you expand it.

Learning budget and continuous development opportunities. Every manager has a dedicated budget for your specific role development.

The Extras:

• Your choice of a MacBook or Windows laptop.
• Perks@Work: Discounts at over 30,000 retailers and entertainment venues.
• Annual conference with top tier industry guest speakers.
• Whether it’s our Summer bash or the annual festive party, we make sure we take the time to bring everyone together and celebrate in style.
• Free food & drinks in the office.
• We’re proud partners of Brentford FC, and we share the rewards with you. From tickets to matches to the bucket‑list opportunity to actually play on the pitch yourself, we bring you closer to the action.

Diversity & Inclusion at Motors:

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands. We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That’s why we’re committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!