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- Tasks: Manage key customer accounts in Soil Health, driving retention and growth.
- Company: Cawood, the UK's largest independent analytical lab for land-based industries.
- Benefits: Hybrid work, career development, and a values-led culture.
- Other info: Join a growing team with opportunities for personal and professional growth.
- Why this job: Make a real impact in sustainable agriculture and environmental stewardship.
- Qualifications: Proven experience in managing complex B2B accounts and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Cawood is the largest independent provider of analytical laboratory testing and sampling services for the land-based industries in the UK. With 15 sites around the country specialising in different types of analysis, we are always looking for skilled and talented individuals to join our teams. This is an exciting time to join Cawood. The business is growing and there are plenty of opportunities for people who want to work hard, have fun and be part of our success.
We’re looking for an experienced Key Account Manager to take ownership of our most important customer relationships within our Soil Health segment, spanning our NRM and IAS businesses. This role is focused on retention, price realisation, and long-term account growth, delivered through strategic account management, proactive opportunity identification, and close cross-functional collaboration. You’ll act as a trusted partner to key customers, ensuring they are not just satisfied, but genuinely over-served.
Our Soil Health teams deliver laboratory services across soil, crop, and environmental analysis, helping customers make informed decisions that improve productivity, sustainability, and environmental outcomes. Backed by deep technical expertise, robust systems, and a values-led culture, we support customers operating at the heart of sustainable agriculture and environmental stewardship.
As a Key Account Manager, you’ll have full responsibility for a defined portfolio of A-grade customer accounts, owning retention, growth, and commercial performance. You’ll build deep, multi-level relationships, identify and convert opportunities, and work closely with Business Development, Sales Support, Operations, and Product teams to deliver long-term value.
What You’ll Be Responsible For:
- Owning and growing a portfolio of strategic customer accounts
- Building trusted relationships with senior stakeholders across complex organisations
- Developing and executing robust account plans focused on retention and growth
- Identifying and converting cross-sell, upsell, price and new opportunity growth
- Leading contract renewals and supporting pricing and commercial discussions
- Using CRM/LIMS and data to manage pipeline, performance, risk, and opportunity
- Collaborating cross-functionally to deliver outstanding customer outcomes
About You:
You’re a commercially minded Key Account Manager who thrives on long-term customer partnerships and delivering sustainable growth. You’ll Bring:
- Proven key account experience managing and growing complex B2B accounts
- Strong background in contract negotiation, pricing, and commercial growth
- Exceptional relationship-building skills with senior stakeholders
- A data-driven mindset, comfortable using metrics, CRM and structured account plans
- The ability to manage a large portfolio (c. 40–60 accounts) with discipline and resilience
- A collaborative approach, working seamlessly across sales, ops and technical teams
- Experience in agriculture, animal health, environmental or technical services is highly desirable.
Values Alignment With Our EBI Core Values Is Non-negotiable:
- People Matter
- Kaizen Mindset
- Win and Grow with Customers
- Long-Term Approach
We’re looking for someone with high ownership, a continuous improvement mindset, and the resilience to thrive in a fast-moving, complex environment.
Why join us:
- Purpose-driven work supporting sustainable agriculture and the environment
- Ownership of strategic, high-impact customer relationships
- Strong technical expertise and systems to support your success
- Career development opportunities across a growing, global organisation
- A collaborative, values-led culture that invests in its people
- Hybrid role – you’ll need to be based within 1.5 hours of Bracknell, with occasional travel to Ireland.
If you’re motivated by long-term partnerships, commercial ownership, and work that genuinely matters, we’d love to hear from you.
Key Account Manager - Soil Health employer: Cawood
Contact Detail:
Cawood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager - Soil Health
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you show that you’re not just a good fit for the role, but also for the team and the company as a whole.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect Key Account Manager for Cawood. Highlight your experience in managing complex B2B accounts and your knack for building strong relationships. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Cawood and contributing to sustainable agriculture.
We think you need these skills to ace Key Account Manager - Soil Health
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Key Account Manager role. Highlight your experience in managing B2B accounts and any relevant achievements in contract negotiation or customer relationship management.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about soil health and sustainable agriculture. Share specific examples of how you've built long-term partnerships and driven growth in previous roles.
Showcase Your Data Skills: Since we value a data-driven mindset, mention any experience you have with CRM systems or using metrics to manage account performance. This will show us you can handle the analytical side of the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Cawood
✨Know Your Soil Health Stuff
Make sure you brush up on the latest trends and challenges in soil health. Understand how Cawood's services fit into the bigger picture of sustainable agriculture. This will show your passion and knowledge during the interview.
✨Build Your Relationship Skills
Since this role is all about building trusted relationships, think of examples from your past where you've successfully managed key accounts. Be ready to discuss how you’ve navigated complex stakeholder environments and turned challenges into opportunities.
✨Show Off Your Data Savvy
Cawood values a data-driven mindset, so be prepared to talk about how you've used metrics and CRM tools in your previous roles. Bring specific examples of how data has helped you identify growth opportunities or improve customer satisfaction.
✨Collaborate Like a Pro
This role requires cross-functional collaboration, so think about times when you've worked with different teams to achieve a common goal. Highlight your ability to communicate effectively and drive results through teamwork.