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- Tasks: Shape and deliver CRM marketing strategies across multiple brands.
- Company: CAVU enhances travel experiences for passengers and boosts airport revenue.
- Benefits: Enjoy 25 days holiday, flexible work options, and an on-site gym.
- Why this job: Make a real impact in a dynamic team focused on customer-led innovation.
- Qualifications: 3+ years in B2C CRM, strong analytical skills, and a customer-obsessed mindset.
- Other info: Diverse and inclusive workplace; all backgrounds encouraged to apply.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Senior CRM Executive role at CAVU
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Join to apply for the Senior CRM Executive role at CAVU
?The Senior CRM Executive role at CAVU is a fantastic opportunity to help shape and deliver our CRM marketing strategy across all our brands. Reporting into the CRM Lead and sitting within our central Customer Marketing function, you’ll be responsible for executing timely, relevant, and data-driven campaigns that drive customer engagement, increase retention, and deliver commercial revenue
.
You’ll play a key role in growing our marketing database, expanding our pool of active customers, and maximising customer lifetime value (CLTV) through continuous testing, personalisation, and lifecycle marketing initiatives. From campaign planning and performance analysis to automated journey management and data-led segmentation, this is a brilliant role for someone passionate about CRM, digital marketing, and customer experienc
e.
If you’re results-driven, customer-obsessed, and love getting hands-on with data and campaigns — we’d love to hear from y
ou.
What’s in it for
you?You’ll be joining a collaborative, supportive marketing team with a real focus on customer-led innovation. It’s a chance to take ownership of CRM campaigns across multiple brands, see your work make a tangible commercial impact, and develop your skills in a dynamic, fast-paced environm
ent.
You’ll work cross-functionally with Data Analysts, Digital Product, UX, Content, and Trade Teams — giving you exposure to a wide range of business areas and projects. If you’re ready to take your CRM career to the next level within a business that’s passionate about delivering seamless, rewarding customer experiences — this is your opportu
nity.
Abou
t CAVU
For airports, for partners, for people. We ar
e CAVU.
Formed from the union of MAGO, MAG USA, and our network of direct-to-consumer brands — together we drive market-leading passenger spend for airports across th
e world.
From our revenue-accelerating single platform technology, Propel, through to our world-class hospitality venues including Hangar, 1903, and Escape Lounges — our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and
partners.
Our name is taken from the aviation meteorology term ‘Ceiling and Visibility Unlimited’, which designates perfect flying conditions. It’s more than a name — it’s ou
r mindset.
Together, we can reach new heights. Together, w
e are CAV
U.
About YouKnowledge &
- ; ExperienceMinimum 3 years’ experience in a B2C CRM or retention ma
- rketing roleStrong understanding of CRM principles, lifecycle marketing, and personalisa
- tion tacticsProven track record of delivering high-performing CRM campaigns in a fast-paced
- environmentExperience using email marketing plat
- forms (ESPs)Familiarity with data compliance be
- st practicesExperience working cross-functionally in a matrixed or omnichannel
- amp; AttitudeStrong analytical and problem-solving skills — comfortable interpreting data to optim
- ise campaignsHigh attention to detail with a commitmen
- t to accuracyEffective time and project management skills, able to handle multip
- le prioritiesExcellent written and verbal communi
- cation skillsCustomer-obsessed, proactive, and r
- esults-drivenA team player with a collaborative mindset and a solutions-focused, posi
tive approach
Preferred but
- not essentialExperience supporting A/B and multivariate test
- ing programmesExperience managing automated life
- cycle journeysA digital-first mindset with awareness of consumer behaviours across device
s and cha
- nnels
The Perks25 Days Holiday, with the option to buy up to 10 more, plus 4 flexibl - e bank holidays10%
- Company PensionAnnu
- k From AnywhereMed
- iCash Progr
- ammeOn-site GymA host of flexible benefits
& discounts
ED&I at CAVUWe’re an equal opportunities employer and we’re committed to building a diverse, inclusive workplace. We encourage applications from all backgrounds
and experiences.We also understand that some people might only apply when they meet every single requirement. If you’re reading this and don’t tick every box — we still want t
o hear from you.If you need reasonable adjustments for the interview process, please contact us to req
uest assistance.
Are you ready to reach new heights? Ap
ply via the link.
CAVU
Senior CRM Executive
Manchester / Hybrid
Permanent
What’s the role
?The Senior CRM Executive role at CAVU is a fantastic opportunity to help shape and deliver our CRM marketing strategy across all our brands. Reporting into the CRM Lead and sitting within our central Customer Marketing function, you’ll be responsible for executing timely, relevant, and data-driven campaigns that drive customer engagement, increase retention, and deliver commercial revenue
.
You’ll play a key role in growing our marketing database, expanding our pool of active customers, and maximising customer lifetime value (CLTV) through continuous testing, personalisation, and lifecycle marketing initiatives. From campaign planning and performance analysis to automated journey management and data-led segmentation, this is a brilliant role for someone passionate about CRM, digital marketing, and customer experienc
e.
If you’re results-driven, customer-obsessed, and love getting hands-on with data and campaigns — we’d love to hear from y
ou.
What’s in it for
you?You’ll be joining a collaborative, supportive marketing team with a real focus on customer-led innovation. It’s a chance to take ownership of CRM campaigns across multiple brands, see your work make a tangible commercial impact, and develop your skills in a dynamic, fast-paced environm
ent.
You’ll work cross-functionally with Data Analysts, Digital Product, UX, Content, and Trade Teams — giving you exposure to a wide range of business areas and projects. If you’re ready to take your CRM career to the next level within a business that’s passionate about delivering seamless, rewarding customer experiences — this is your opportu
nity.
Abou
t CAVU
For airports, for partners, for people. We ar
e CAVU.
Formed from the union of MAGO, MAG USA, and our network of direct-to-consumer brands — together we drive market-leading passenger spend for airports across th
e world.
From our revenue-accelerating single platform technology, Propel, through to our world-class hospitality venues including Hangar, 1903, and Escape Lounges — our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and
partners.
Our name is taken from the aviation meteorology term ‘Ceiling and Visibility Unlimited’, which designates perfect flying conditions. It’s more than a name — it’s ou
r mindset.
Together, we can reach new heights. Together, w
e are CAV
U.
About YouKnowledge &
- ; ExperienceMinimum 3 years’ experience in a B2C CRM or retention ma
- rketing roleStrong understanding of CRM principles, lifecycle marketing, and personalisa
- tion tacticsProven track record of delivering high-performing CRM campaigns in a fast-paced
- environmentExperience using email marketing plat
- forms (ESPs)Familiarity with data compliance be
- st practicesExperience working cross-functionally in a matrixed or omnichannel
environment
Skills &
- amp; AttitudeStrong analytical and problem-solving skills — comfortable interpreting data to optim
- ise campaignsHigh attention to detail with a commitmen
- t to accuracyEffective time and project management skills, able to handle multip
- le prioritiesExcellent written and verbal communi
- cation skillsCustomer-obsessed, proactive, and r
- esults-drivenA team player with a collaborative mindset and a solutions-focused, posi
tive approach
Preferred but
- not essentialExperience supporting A/B and multivariate test
- ing programmesExperience managing automated life
- cycle journeysA digital-first mindset with awareness of consumer behaviours across device
s and cha
- nnels
The Perks25 Days Holiday, with the option to buy up to 10 more, plus 4 flexibl - e bank holidays10%
- Company PensionAnnu
- al Bonus Scheme2 Weeks Wor
- k From AnywhereMed
- iCash Progr
- ammeOn-site GymA host of flexible benefits
& discounts
ED&I at CAVUWe’re an equal opportunities employer and we’re committed to building a diverse, inclusive workplace. We encourage applications from all backgrounds
and experiences.We also understand that some people might only apply when they meet every single requirement. If you’re reading this and don’t tick every box — we still want t
o hear from you.If you need reasonable adjustments for the interview process, please contact us to req
uest assistance.
Are you ready to reach new heights? Ap
ply via the link.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Airlines and Aviation
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Senior CRM Executive employer: CAVU
Contact Detail:
CAVU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with CAVU's brands and their customer engagement strategies. Understanding their unique selling points and how they interact with customers will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive successful CRM campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with current or former employees of CAVU on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Prepare to discuss your experience with email marketing platforms and any A/B testing you've conducted. Being able to articulate your hands-on experience with these tools will set you apart from other candidates.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2C CRM and retention marketing. Use specific examples of campaigns you've worked on, focusing on results and metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and digital marketing. Mention how your skills align with the responsibilities outlined in the job description, particularly around data-driven campaigns and customer engagement.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to optimise campaigns. Discuss any tools or platforms you’ve used for analysis and how they contributed to successful outcomes.
Highlight Cross-Functional Collaboration: Emphasise your experience working with different teams, such as Data Analysts and Digital Product teams. Provide examples of how collaboration has led to successful project outcomes, showcasing your team player attitude.
How to prepare for a job interview at CAVU
✨Show Your CRM Passion
Make sure to express your enthusiasm for CRM and digital marketing during the interview. Share specific examples of campaigns you've worked on and how they drove customer engagement or retention.
✨Demonstrate Data Savvy
Be prepared to discuss how you've used data to inform your marketing strategies. Highlight any experience you have with data analysis, A/B testing, or segmentation, as these are crucial for the role.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, share examples of how you've successfully collaborated with others in past roles. This could include working with data analysts, UX designers, or content creators.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them, particularly in relation to CRM campaigns.