Estimating Sales & Marketing Manager in Watford

Company Overview

Established in the early 1990s, my client is a leading and reputable flooring contractor operating across London and the South-East. With over 30 years experience, they deliver the highest standards of service across all sectors. Their expertise allows them to competently undertake projects of any type or size in all aspects of flooring and wall cladding. They are committed to providing a supportive environment where employees can excel, develop, and fulfil their potential. We are looking for ambitious professionals who want to grow with the business and help them achieve their vision:

Role Overview

We are seeking a high-calibre, commercially astute professional with proven experience in the flooring and estimating sector. The successful candidate will combine technical expertise with commercial awareness, delivering profitable solutions and supporting business growth. You will be responsible for specifying flooring systems, managing costs, protecting margins, and contributing to sales, estimating, and marketing initiatives. The role requires a dependable team player who is motivated to build a long-term career within our business.

Working Environment & Pace of Role

This is a fast-paced, hands-on role within a busy and commercially driven contracting environment. The successful candidate will be required to manage multiple priorities simultaneously, respond quickly to client and project demands, and work effectively under pressure and to tight deadlines. Flexibility, resilience, and the ability to remain organised and commercially focused in a dynamic setting are essential to succeeding in this role.

Key Responsibilities

• Sales & Business Development

• Grow company sales from current turnover towards targeted growth over the next 2 years and maintain steady growth from there.
• Build and maintain relationships with main contractors, end-users, and facility maintenance companies to increase market share.
• Selectively target and secure profitable contracts aligned with company gross profit margin.
• Develop and maintain CRM system (M-Files) for recording sales activity and client interactions.
• Monitor, follow up, and respond to all incoming enquiries via email, post, telephone, and site visits.
• Negotiate effectively with customers, highlighting company strengths and avoiding unnecessary discounting.
• Conduct regular client reviews and follow-up visits to ensure satisfaction and repeat business.
• Maintain up-to-date price lists, product matrices, and showroom sample areas.
• Prepare PQQs, H&S plans, and RAMS for new clients and projects as required.

• Formulate accurate quotations and tenders by liaising with suppliers and negotiating discounts.
• Prioritise and organise quotation workflow, logging all activity, following up on feedback, and re-quoting where appropriate.
• Survey sites competently to ensure quotes reflect accurate scope, costs, and technical requirements.
• Analyse flooring plans and produce professional, technically sound quotations.
• Select contracts strategically, considering installer locations, client reliability, and business profitability.

• Proactively promote the company on social media platforms (LinkedIn, Facebook, Twitter, Instagram) and through newsletters.
• Enter company for relevant industry recognition awards (e.g., Recofloor, CFA).
• Collect customer feedback on completed jobs to enhance service quality and brand reputation.

• Lead by example, supporting colleagues and installers as required.
• Contribute to monthly reporting to the directors, providing insight into sales, margins, and business opportunities.
• Exhibit professionalism, flexibility, and a proactive, can-do attitude in all aspects of the role.

Key Attributes & Skills

• Proven experience in flooring sales, estimating, and business development.
• Extensive knowledge of all flooring types: timber, laminate, vinyl, linoleum, carpet, carpet tiles, and hygienic cladding.
• Strong understanding of subfloor assessment and preparation.
• Commercially aware with the ability to balance profitability and client satisfaction.
• Excellent people management, communication, and negotiation skills.
• Highly organised, with the ability to multitask effectively across sales, estimating, and marketing functions.
• Able to work well under pressure and to tight deadlines while maintaining accuracy and attention to detail.
• Organised, proactive, and able to work independently or as part of a team.
• Ambitious and committed to building a long-term career within the business.

What We Offer

• A supportive and collaborative working environment.
• Opportunity to influence and grow a successful business.
• Career progression opportunities within a growing, respected flooring contractor.
• Salary: £50,000 - £60,000 + Bonus, Car, Great Benefits.