Regional Sales Manager

Regional Sales Manager

Coventry Full-Time 41000 - 62000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales growth and build strong relationships with dealers and end-users in central England.
  • Company: Globally recognised brand known for innovation and quality in foodservice equipment.
  • Benefits: Competitive salary, OTE bonus, company car, and private healthcare.
  • Why this job: Join a friendly, collaborative culture and make a real impact in the foodservice industry.
  • Qualifications: Proven sales experience and strong technical knowledge of foodservice or beverage equipment.
  • Other info: Exciting opportunity for career growth and professional development.

The predicted salary is between 41000 - 62000 £ per year.

Our client is a globally recognised brand renowned for innovation, design, and quality in foodservice equipment and beverage systems. Their products are sold through a network of distributors to professional foodservice customers. The company culture is friendly, collaborative, and customer-focused, with a strong emphasis on service excellence and long-term relationships.

The Role

As Regional Sales Manager, you will be responsible for growing new business and managing existing relationships with Dealers and Distributors as well as the end-users across central England. With a focus on the Midlands you will act as a product specialist, developing business plans to increase market share, product distribution, and overall revenue.

Your day-to-day responsibilities include:

  • Prospecting and qualifying leads
  • Closing business
  • Monitoring sales performance
  • Growing existing customer relationships
  • Delivering product training
  • Analysing market trends and competitor activity
  • Representing the brand at customer and industry events

This role requires a proactive approach, combining strategic planning with hands-on sales activity to maximise opportunities and support long-term growth.

About You

The ideal candidate will have:

  • Proven sales experience within foodservice or beverage equipment
  • Strong technical knowledge of equipment-led products
  • Excellent commercial awareness and ability to develop business strategically
  • Exceptional communication, organisation, and relationship-building skills
  • A proactive, motivated attitude with strong negotiation and problem-solving capabilities
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook

Package: £48,000 - £55,000 DOE | OTE £15k

Company Car, Private Healthcare

Regional Sales Manager employer: Cavendish Maine

As a Regional Sales Manager with our client, you will join a globally recognised brand that prioritises innovation and quality in foodservice equipment. The company fosters a friendly and collaborative work culture, offering excellent benefits such as a competitive salary, private healthcare, and opportunities for professional growth. With a focus on service excellence and long-term relationships, this role provides a unique chance to make a meaningful impact in the Midlands region while being part of a supportive team dedicated to your success.
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Contact Detail:

Cavendish Maine Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager

✨Tip Number 1

Network like a pro! Attend industry events and connect with people in the foodservice sector. Building relationships can open doors to opportunities that aren’t even advertised.

✨Tip Number 2

Show off your expertise! When you get the chance, share your knowledge about foodservice equipment during conversations. This not only positions you as a specialist but also makes you memorable.

✨Tip Number 3

Follow up after meetings or events. A quick email thanking someone for their time can keep you on their radar and show that you’re genuinely interested in building a relationship.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.

We think you need these skills to ace Regional Sales Manager

Sales Experience
Technical Knowledge of Equipment-led Products
Commercial Awareness
Strategic Business Development
Communication Skills
Organisation Skills
Relationship-Building Skills
Negotiation Skills
Problem-Solving Skills
Proficiency in Microsoft Word
Proficiency in Microsoft Excel
Proficiency in Microsoft PowerPoint
Proficiency in Microsoft Outlook
Market Trend Analysis
Customer Relationship Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Regional Sales Manager role. Highlight your sales experience in foodservice or beverage equipment, and don’t forget to showcase your technical knowledge and relationship-building skills!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention your proactive attitude and how you plan to grow business and manage relationships effectively.

Showcase Your Achievements: When detailing your experience, focus on your achievements. Use numbers and examples to demonstrate how you've successfully increased market share or revenue in previous roles. We love seeing results!

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our friendly, customer-focused team!

How to prepare for a job interview at Cavendish Maine

✨Know Your Products Inside Out

As a Regional Sales Manager, you'll need to be a product specialist. Make sure you understand the foodservice and beverage equipment inside and out. Research the company's products, their features, and how they stand out from competitors. This knowledge will help you answer questions confidently and demonstrate your expertise.

✨Showcase Your Sales Success

Prepare to discuss your proven sales experience in detail. Bring specific examples of how you've grown business or managed relationships in the past. Use metrics to highlight your achievements, such as percentage increases in sales or successful strategies you've implemented. This will show that you can deliver results.

✨Emphasise Relationship Building

The company values long-term relationships, so be ready to talk about how you've built and maintained strong connections with clients. Share stories that illustrate your exceptional communication and negotiation skills. This will demonstrate that you're not just about closing deals but also about nurturing partnerships.

✨Prepare for Market Analysis Questions

Since you'll be analysing market trends and competitor activity, brush up on current industry insights. Be prepared to discuss how you would approach market analysis and what strategies you might implement to increase market share. Showing that you can think strategically will set you apart from other candidates.

Regional Sales Manager
Cavendish Maine
Location: Coventry

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