At a Glance
- Tasks: Lead the UK sales strategy for top consumer goods across various sectors.
- Company: Join E.P. Barrus Ltd, a trusted name in UK distribution since 1917.
- Benefits: Competitive salary, performance bonuses, private health cover, and 25 days holiday.
- Other info: Opportunity to lead a passionate team and make a significant impact.
- Why this job: Shape the future of leading brands and drive market growth in a dynamic environment.
- Qualifications: Senior sales leadership experience with expertise in non-food consumer goods.
The predicted salary is between 47250 - 57750 £ per year.
A senior, strategic sales role with a leading consumer goods supplier. Work with leading brands across garden, DIY, giftware and leisure channels. Be supported by a long established and ambitious, privately owned business.
Reporting to the Head of Outdoor and leading a team of 6, including the Field Sales Manager and our National and Key Account Managers, you will own the UK sales strategy across the DIY, hardware, garden, giftware and leisure sectors. This is a senior, strategic opportunity to shape trading relationships with major UK retailers, direct pricing and promotional negotiations, and build the omnichannel foundations for sustained market-share growth across strong outdoor product portfolios.
Key Responsibilities
- Set and deliver the national retail strategy, including sales, margin and market-share objectives
- Build senior relationships and joint business plans with major UK retailers and buying groups
- Lead pricing, trading and promotional negotiations
- Drive omnichannel and ecommerce growth alongside physical retail
- Own UK sales forecasting, pipeline and P&L performance
- Lead, coach and develop the wider sales team into strategic account managers
About the Company: E.P. Barrus Ltd has been a trusted name in UK distribution since 1917, a privately owned company that has built an enviable portfolio of brands including ‘Town & Country’, ‘Wolf Garten’, ‘Wilkinson Sword’, ‘Energizer’ and ‘Thermos’. As part of an ambitious growth plan for the outdoor products division, we have created a new, senior Commercial Sales Manager role to shape and lead the national sales strategy underpinning our next stage of growth.
Candidate profile
This role will suit a Head of Sales / Sales Director level candidate with an expert knowledge in the supply of non-food consumer goods across multiple sales channels. Within your CV we should also see:
- Significant senior sales leadership experience and expertise in UK retail
- Strong knowledge of DIY, hardware, garden, giftware, leisure or related consumer goods sectors
- Proven success managing major national accounts and securing listings, ranging and revenue growth
- Strong negotiation skills
- Experience across physical and ecommerce retail channels.
Salary/Benefits Information
£negotiable salary + performance based bonus + discretionary annual bonus, pension scheme, private health cover, EAP scheme, company car (electric and PHEV options), company credit card, 25 days paid holiday plus bank holidays.
Contact: Nick Hester
Job Reference: NH/105877
Commercial Sales Manager employer: Cavendish Maine
Cavendish Maine is an excellent employer that fosters a dynamic and supportive work culture, encouraging personal growth and professional development. With a focus on empowering employees in their roles, particularly in the vibrant market of Londonderry, we offer competitive salaries and opportunities for advancement within a collaborative team environment. Join us to be part of a company that values innovation and rewards your contributions to our B2B growth strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Commercial Sales Manager at Cavendish Maine, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Cavendish Maine. Tailor your message to explain why you’re drawn to them and how you can contribute as a Commercial Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Commercial Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Cavendish Maine:When writing your cover letter, make sure to tailor your message specifically for Cavendish Maine. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Cavendish Maine
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Cavendish Maine that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Cavendish Maine that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Cavendish Maine’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
