UGC Creator - Family & Friends Content Shoots

We’re looking for authentic UGC creators to take part in two content shoots at beautiful UK holiday properties.

This is not an influencer campaign. We’re looking for people who naturally create content themselves and are comfortable appearing on camera with their family or friends. The content should feel real, relaxed, handheld and spontaneous — not overly produced, posed or "influencer-style".

The Opportunity

We’re looking for two different groups of creators:

• Multi-Generational Family

  Location: The Old Bakery, Whitby, North Yorkshire

  Shoot date: Wednesday 7 October

  We’re looking for a creator who can bring their family — ideally 5-6 people across three generations, such as: Grandparents, Parents, Children.

  The group should feel natural and comfortable together, with a genuine family dynamic that can be captured through relaxed, everyday moments at the property.

  The creator will be expected to capture and appear in content alongside their family.

  Overnight: Creators will shoot on Wednesday and stay overnight, subject to client approval. They will then have the following morning to capture additional content before departing.

• Friends Celebrating a Milestone Birthday

  Location: Home Farm, The Hawthorns, Dunragit, near Stranraer

  Shoot date: Friday 9 October

  We’re looking for a creator who can bring a group of approximately 5 friends together to celebrate a milestone birthday.

  The group should have a genuine friendship and be comfortable creating relaxed, entertaining content together — from enjoying the property and surroundings to capturing the atmosphere of a birthday celebration.

  Overnight: Creators will shoot on Friday, stay overnight and have the following morning to capture additional content before departing on Saturday 10 October.

What We're Looking For

Most importantly, we’re looking for creators, not influencers.

The ideal creator:

• Creates their own social/content regularly
• Is comfortable filming themselves and appearing on camera
• Naturally features their family or friends in their content
• Has a relaxed, authentic and personable style
• Is confident shooting handheld, real-life content
• Can capture spontaneous moments rather than highly posed or scripted content
• Understands how to tell a story through short-form video and stills
• Has a strong eye for interesting, natural moments
• Is comfortable creating content in a beautiful holiday-home environment
• Doesn’t need a large following — content creation ability and authenticity are much more important than audience size

We want the final content to feel like genuine moments captured by someone who knows how to create great content, rather than traditional advertising.

Bonus: Dogs

Having a dog in either group would be a big plus, as the client would love to feature a dog naturally within the content.

Shoot Structure

Each creator/group will have:

• One full shoot day
• One overnight stay
• The following morning to capture additional content
• The opportunity to capture a mixture of video and stills throughout their stay

The shoot will be supported by an Friends shooter, who will attend each shoot day and capture both stills and video.

Schedule

1 week, multiple locations . Will be discussed upon succesfull application

Content Style

The client is looking for content that feels:

Natural

• Warm
• Authentic
• Handheld
• Real
• Fun
• Candid
• Aspirational but achievable

Think

• Family moments
• Friends laughing together
• Cooking and eating
• Exploring the property
• Celebrating
• Relaxing
• Morning routines
• Little candid interactions
• Beautiful details of the property and surroundings
• Genuine reactions and spontaneous moments

The less "posed" it feels, the better.

Usage

Creators and all participating family members/friends should be comfortable with their content being used by the client for a minimum of 12 months.

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