At a Glance
- Tasks: Lead client relationships and manage strategic B2B marketing campaigns, especially events.
- Company: Dynamic marketing agency based in London with a hybrid work model.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and client satisfaction.
- Why this job: Join a creative team and make an impact on exciting marketing projects.
- Qualifications: 3-5 years in account management, strong communication, and organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
- Description
- Hybrid: 3 set days in the office in London 2 days working from home
The Role
As a Marketing Account Manager, you’ll lead client relationships and oversee the delivery of strategic B2B marketing campaigns, predominantly events. You’ll manage internal teams within the agency, project manage events, and ensure campaigns and projects are delivered on time and within budget, while driving measurable results for your clients.
Key Responsibilities
- Client Relationship Management
- Develop and maintain strong, long-term relationships with clients, acting as the day- to-day point of contact.
- Lead regular client meetings and calls to review timelines, progress, performance, gather feedback, and identify opportunities for further campaign opportunities.
- Address client needs and concerns promptly, ensuring satisfaction and fostering trust proactively identifying risks and implementing solutions in collaboration with internal teams.
- Understand client businesses, industries, and objectives to provide input into campaigns and guidance.
- Prepare and present regular reports on account status, campaign performance, and key metrics to clients and internal stakeholders.
- Planning and Project Management
- Work closely with the Client Lead and Strategy Director to develop tailored marketing and business development strategies, and deliverables for your client accounts.
- Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results.
- Monitor industry trends and competitor activities to provide clients with innovative solutions.
- Prepare presentations, decks and reports for meetings and presentations with clients.
- Account Team Management
- Coordinate teams internally working on your accounts, fostering a collaborative and high-performance work environment.
- Request internal resources effectively on your accounts to ensure seamless service delivery.
- Event Management
- Work with clients to define event objectives and success metrics.
- Manage all aspects of event logistics to ensure smooth execution.
- Source and coordinate venues that align with event requirements.
- Identify and secure relevant speakers for events.
- Brief designers to create engaging and effective landing pages, ensuring creative assets align with campaign objectives and brand guidelines.
- Attend and manage the event on the day, ensuring smooth delivery and effective stakeholder management.
- Be prepared to travel for events outside the UK as required.
- Financial Management
- Manage client and project budgets, ensuring campaigns are delivered within scope and on budget.
- Prepare regular financial updates for your accounts to the Client Lead and Client as requested.
- Track and report on budget performance, ensuring profitability and value delivery.
- Operational Excellence
- Adhere to company processes to ensure high-quality, efficient service delivery across all of the accounts you work on.
- Monitor client satisfaction and highlight challenges with your Client Lead proactively to maintain long-term partnerships.
- Collaborate with internal teams to ensure integrated and effective campaign delivery.
- New Business
- Lead the preparation of proposals and contribute to strategic thinking for new business opportunities, including developing strategic recommendations and coordinating internal contributions.
- Required Experience
- 3–5 years of experience in account management within a B2B marketing agency.
- Proven track record of managing campaigns and client relationships.
- Experience managing budgets and tracking financial performance across client accounts.
- Experience with event execution.
Desirable Experience
- Experience working with Monday. com project management tool.
- Experience working within a CRM system.
- Key Attributes
- Experience: Proven experience as an Account Manager or in a similar role within a B2B marketing agency.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
- Relationship Building: Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams.
- Analytical Skills: Ability to analyse data and metrics to inform decision-making and demonstrate campaign effectiveness.
- Organisational Skills: Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.
- Problem-Solving: Proactive and solution-oriented, with the ability to address and resolve client issues effectively.
- Technical Proficiency: Familiarity with marketing automation tools, CRM software, and other relevant technologies.
Senior Marketing Account Manager (UK) in London employer: Cavalry freelancing
Cavalry freelancing is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about influencer marketing. With a focus on employee growth, we offer continuous learning opportunities and the chance to work with diverse clients in a vibrant location, ensuring that your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Account Manager (UK) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cavalry freelancing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cavalry freelancing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cavalry freelancing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cavalry freelancing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Account Manager (UK) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cavalry freelancing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cavalry freelancing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cavalry freelancing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cavalry freelancing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cavalry freelancing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cavalry freelancing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
