At a Glance
- Tasks: Lead and grow key accounts in influencer marketing, driving commercial value and client retention.
- Company: Join the UK's leading influencer gifting agency with a focus on authentic brand-creator connections.
- Benefits: Enjoy a 4-day work week, hybrid working, and flexible hours with competitive salary and bonuses.
- Other info: Dynamic team culture with opportunities for personal and professional development.
- Why this job: Shape strategies for top brands and creators while making a real impact in the influencer space.
- Qualifications: 7+ years in account management with strong commercial growth experience and leadership skills.
The predicted salary is between 50000 - 90000 £ per year.
Are you passionate about Instagram, TikTok, and YouTube? Do you live and breathe social media content and creator culture? Dream of shaping strategy for some of the world's biggest brands and most exciting creators? If yes, we'd love to hear from you.
Our client believes influencer gifting is never just logistics. It's strategy. It's culture. It's the difference between a product that gets posted and one that gets ignored. They're looking for a Strategist who understands that difference at a fundamental level.
Our client is the UK's leading influencer gifting agency, specialising in authentic connections between brands and creators. Their end-to-end offering manages every stage of the gifting process, from creator selection and personalised fulfilment through to content tracking and ROI measurement via their proprietary platform.
Their model is built on authenticity, empowering nano and micro creators to share genuine, unscripted stories about brands they love. They have partnered with more than 200 leading brands, including L'Oréal, Unilever, P&G, Adidas, Kellogg's, Tesco and Heinz, and pioneered the UK's first chilled and frozen influencer product distribution service.
This is a fantastic opportunity to join a fast-growing influencer marketing agency and help shape its long-term client growth strategy alongside the founders. This is a senior leadership appointment, although ambitious Account Directors ready to step into a Senior Account Director position will also be considered.
As Senior Account Director, your primary objective will be to unlock growth opportunities across an existing portfolio of clients while shaping the long-term commercial strategy for each account. You'll own the post-sale commercial relationship across flagship accounts. While day-to-day campaign delivery sits with the client services team, you'll provide strategic commercial leadership, mentoring and guidance to ensure strong client retention and sustainable revenue growth.
Success in this role comes from developing a deep understanding of clients' wider business objectives, building relationships with senior stakeholders, and aligning the client's evolving service offering to deliver measurable commercial value.
- Key Responsibilities
- Commercial Growth
- Drive organic revenue growth across an existing client portfolio through strategic account planning, upselling and cross-selling.
- Own revenue growth targets across key client accounts.
- Client Retention & Renewals
- Lead the renewal process for recurring and project-based clients.
- Identify potential churn risks and implement proactive retention strategies.
- Protect and grow long-term account value.
- Strategic Account Development
- Develop long-term growth plans for key accounts.
- Identify future opportunities over the next 12–24 months.
- Collaborate on developing and commercialising new service offerings.
- Stakeholder Management
- Build strong, multi-level relationships across client organisations, including senior marketing, procurement and leadership teams.
- Account Planning & Reporting
- Maintain structured account plans and CRM records (HubSpot).
- Report account performance, opportunities and risks to senior leadership.
- Commercial Negotiation
- Lead commercial negotiations and contract discussions.
- Structure agreements that deliver long-term value while protecting profitability.
- Pricing & Commercial Performance
- Monitor account profitability and cost-to-serve.
- Ensure commercial growth remains commercially sustainable.
- Commercial Proposals
- Work closely with strategy teams to develop compelling commercial proposals and pitch presentations for existing clients.
- Leadership & Team Development
- Mentor and support Account Managers and Account Directors.
- Provide commercial direction across client delivery teams.
- Help develop the next generation of client services talent.
Success in Your First Six Months
- Increase revenue retention across your client portfolio.
- Deliver measurable upsell and cross-sell growth.
- Successfully renew key client contracts.
- Build senior stakeholder relationships across flagship accounts.
- Deliver strategic commercial growth proposals.
- Establish consistent commercial planning processes across the client services team.
- Implement development plans for Account Managers progressing towards Account Director level.
About You
- 7+ years' experience in account management within an agency environment (integrated, PR, digital or influencer marketing).
- Strong commercial track record managing and growing major client accounts.
- Experience delivering organic growth through upselling and cross-selling.
- Proven leadership and mentoring experience.
- Excellent consultative selling and relationship-building skills.
- Outstanding presentation and storytelling ability.
- Strong understanding of influencer marketing, social media and the creator economy.
- Experience working with CRM systems such as HubSpot.
What's on Offer
- 20 days annual leave plus bank holidays.
- 4-day working week (Fridays off).
- Hybrid working.
- Flexible start and finish times.
- Weekly team lunches, socials and wellness activities.
- Office snacks and breakfast.
- Two weeks working from anywhere in the world each year.
- Modern Shoreditch office.
- MacBook and all equipment provided.
- Opportunity to join one of the UK's leading influencer marketing agencies during an exciting period of growth.
Account Director (social first) in London employer: Cavalry freelancing
Cavalry freelancing is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about influencer marketing. With a focus on employee growth, we offer continuous learning opportunities and the chance to work with diverse clients in a vibrant location, ensuring that your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director (social first) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cavalry freelancing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cavalry freelancing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cavalry freelancing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cavalry freelancing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director (social first) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cavalry freelancing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cavalry freelancing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cavalry freelancing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cavalry freelancing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cavalry freelancing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cavalry freelancing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
