At a Glance
- Tasks: Lead marketing efforts for innovative design software impacting the construction industry.
- Company: Top-rated UK construction software company with a focus on diversity and equality.
- Benefits: Hybrid work model, competitive salary, and opportunities for career growth.
- Other info: Collaborative culture with a clear roadmap for digital transformation.
- Why this job: Shape impactful marketing strategies in a fast-paced, award-winning environment.
- Qualifications: B2B marketing experience in a SaaS business; degree preferred but not essential.
The predicted salary is between 36000 - 60000 £ per year.
Do you want to help shape software that affects thousands of lives?
We are ranked as the UK’s #1 construction specific software player and our mission is simple; to provide market leading end-to-end software solutions to the construction and construction like industries across the entire build life cycle.
If you are looking to build an exceptional career with an award-winning company you’ve come to the right place. Our teams are based in the UK, Europe, and India, working on products that are used on a global scale. We have a clear and defined road map to deliver over the next 3 years, which is centred around a large-scale digital transformation as well as continuing our growth and expansion.
We embrace diversity and equality and want our employees to be comfortable bringing their whole selves to work. We are committed to building a team with a variety of backgrounds, skills and views. Creating a culture of Equality isn’t just the right thing to do, it improves every aspect of our business.
The role involves leading the charge in driving marketing efforts for our suite of Design Solutions. These solutions streamline and optimise processes across the entire design lifecycle, from ground modelling and road and drainage design to traffic signing, road marking, and vehicle path analysis. Particular focus will be supporting our two main sales plays targeting the Drainage and Lining / Signing sectors.
You will report to the Head of the Business Unit and work closely with sales and product to define and execute a marketing strategy that effectively engages current and potential customers through diverse media platforms and targeted campaigns ensuring alignment between marketing activities and business objectives.
With commercial targets at the forefront, you will be responsible for tracking progress towards goals, analysing performance metrics, and clearly articulating how your marketing roadmap supports business success. Operating within a matrix structure, you’ll be supported by a specialised shared services marketing team, enabling you to execute your plans effectively.
You will be results-driven, have strong collaboration skills, and a proven ability to deliver marketing strategies that drive business growth.
Key Responsibilities
- Own the delivery of the marketing plan for our Design Solutions that will deliver against our key commercial and corporate objectives.
- Build, maintain and coordinate your activity within our project management tool Monday.com ensuring cross-functional visibility and efficiency within our team.
- Build and execute prospect and customer email campaigns within our CRM solution HubSpot, supported by our shared services team.
- Own any field marketing or event requirements, with support from Brand team, that are specifically targeted to the Ideal Customer Profiles (ICPs) and Personas prioritised for our Design Solutions.
- Plan, coordinate, and execute webinars, with contributions from across the business.
- Identify and then own opportunities to deliver content-driven SEO benefits to support your marketing objectives.
- Create thought leadership strategies to increase brand awareness and recognition.
- Develop an ABM plan to support a land and expand approach in our target customer accounts.
- Support Product team with release and relevant customer communications.
- Collaborate with Sales Enablement and Sales leadership to ensure campaigns are successful, always with an eye to down-funnel metrics like opportunity conversion rates.
- Build and maintain knowledge of the market and competitor information to ensure that Causeway always remains competitive.
- Build a strong working relationship with Corporate Marketing, Business Unit leader, and Sales and Product managers for your portfolio.
Key Skills, Experience and Qualifications
The essentials we need from you:
- Demonstrable and extensive B2B marketing experience working in a high-profile, fast-paced, results-oriented SaaS business at either a solution or product level.
- Bachelor’s degree in marketing, Business, or related field (not essential, but desired).
- Ability to analyse market potential, assess competitive strengths/weakness, develop a segmentation.
Marketing Manager Marketing · Gerrards Cross · in London employer: Causeway Technologies
Join a leading software company in Gerrards Cross that is dedicated to transforming the construction industry through innovative solutions. We pride ourselves on our inclusive work culture, offering employees opportunities for professional growth and development while working on impactful projects that reach a global audience. With a commitment to diversity and a clear roadmap for digital transformation, we provide a dynamic environment where your contributions will directly influence our success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Marketing · Gerrards Cross · in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its products. Understand our mission and how your skills can contribute to our goals. Tailor your responses to show how you can help drive our marketing efforts forward.
We think you need these skills to ace Marketing Manager Marketing · Gerrards Cross · in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience and any relevant achievements that align with our mission at StudySmarter. We want to see how you can contribute to our growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the construction software industry and how your skills can help us achieve our goals. Keep it engaging and personal!
Showcase Your Results:We love numbers! When detailing your past experiences, focus on the results you've achieved. Whether it's increased engagement or successful campaigns, quantifying your impact will make your application stand out.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Causeway Technologies
✨Know Your Stuff
Before the interview, dive deep into the company’s products and services, especially their Design Solutions. Understand how these solutions impact the construction industry and be ready to discuss how your marketing strategies can enhance their visibility and engagement.
✨Showcase Your Experience
Prepare specific examples from your past B2B marketing roles that demonstrate your ability to drive results in a fast-paced SaaS environment. Highlight campaigns you've executed, metrics you've improved, and how you’ve collaborated with sales teams to achieve commercial targets.
✨Be Ready for Collaboration Questions
Since this role involves working closely with various teams, expect questions about your collaboration skills. Think of instances where you successfully worked with product managers or sales teams to align marketing strategies with business objectives.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's future marketing initiatives or how they measure the success of their campaigns. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.
