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- Tasks: Drive demand generation and lead marketing strategies for a top construction software company.
- Company: Award-winning construction software company with a focus on innovation.
- Benefits: Competitive salary, hybrid working model, and excellent career development opportunities.
- Why this job: Join a dynamic team and make an impact in the construction industry with your marketing skills.
- Qualifications: Strong B2B marketing experience, especially in ABM and multi-channel campaigns.
- Other info: Work remotely while collaborating with sales and product marketing teams.
The predicted salary is between 36000 - 60000 £ per year.
An award-winning construction software company is looking for a Marketing Manager to drive demand generation and lead marketing strategies within its Construction Business Unit. This role focuses on implementing account-based marketing initiatives aimed at Tier 1 contractors and large-scale utility operators, ensuring alignment with sales and product marketing teams.
The ideal candidate has strong B2B marketing experience, especially with ABM and multi-channel campaigns, and is comfortable utilizing tools like HubSpot and Salesforce for campaign management. Competitive benefits and a hybrid working model are offered.
B2B Marketing Manager — ABM, Demand & Growth (Remote UK) employer: Causeway Technologies
Contact Detail:
Causeway Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager — ABM, Demand & Growth (Remote UK)
✨Tip Number 1
Network like a pro! Reach out to connections in the construction software industry or related fields. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your B2B marketing projects, especially those involving ABM and multi-channel campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Be ready to discuss how you can enhance their demand generation strategies and align with their sales and product marketing teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace B2B Marketing Manager — ABM, Demand & Growth (Remote UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B marketing experience we’re looking for. Highlight your successes with ABM and multi-channel campaigns, and don’t forget to mention any tools like HubSpot and Salesforce you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about driving demand generation in the construction sector and how your skills align with our needs. Keep it engaging and personal!
Showcase Relevant Experience: When detailing your work history, focus on roles that demonstrate your ability to implement account-based marketing initiatives. We want to see how you’ve successfully collaborated with sales and product marketing teams in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Causeway Technologies
✨Know Your ABM Inside Out
Make sure you brush up on account-based marketing (ABM) strategies. Be ready to discuss how you've successfully implemented ABM initiatives in the past, especially for Tier 1 contractors or large-scale utility operators. This will show that you understand the nuances of targeting high-value accounts.
✨Familiarise Yourself with Tools
Since the role involves using HubSpot and Salesforce, it’s crucial to demonstrate your proficiency with these tools. Prepare examples of how you've used them in previous roles to manage campaigns and drive demand generation. If you can, bring insights or metrics from your past experiences to back up your claims.
✨Align with Sales and Product Marketing
This position requires collaboration with sales and product marketing teams. Think about how you've worked cross-functionally in the past and be ready to share specific examples. Highlighting your ability to align marketing strategies with sales goals will show that you're a team player who understands the bigger picture.
✨Prepare Questions That Matter
Interviews are a two-way street, so come prepared with thoughtful questions. Ask about the company's current marketing strategies, challenges they face in the construction sector, or how they measure success in their campaigns. This not only shows your interest but also helps you gauge if the company is the right fit for you.
