Team: Legacies & In Memory
Location: Remotely, UK
Work pattern: 35 hours per week, Monday to Friday
Salary: Up to £44,400.69 per annum
Contract: Fixed term until 31st December 2027
Cats Protection are the UK’s largest cat welfare charity, and we’re seeking an ambitious, knowledgeable and compassionate individual to lead our successful legacy and in memory fundraising programme
Will you join us and make life better for cats?
Responsibilities of our Senior Cat Guardians Marketing Officer:
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The Senior Cat Guardians Marketing Officer is responsible for leading the development, delivery and optimisation of Cats Protection’s Cat Guardians programme, driving supporter acquisition, engagement and stewardship through a range of multi-channel marketing campaigns.
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The role oversees programme planning, budget management, performance analysis, audience segmentation and supporter journeys, ensuring effective promotion of the Cat Guardians service while delivering outstanding supporter care and maximising long‑term engagement.
About the Legacy and In Memory department:
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The department sits within our Individual Giving and Legacies business area of the Marketing & Income Generation Directorate
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There are four broad areas of expertise and delivery within the department – legacy marketing, legacy administration, in memory fundraising, and local legacy and in memory giving – with 16 individuals making up the teams.
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The teams are responsible for fundraising programmes that cover traditional legacy giving, Free Wills, our Cat Guardians service and In Memory giving for both people and cats.
What we’re looking for in our Senior Cat Guardians Marketing Officer:
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Significant experience in a legacy fundraising and/or direct marketing role
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Management of income and expenditure budgets
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Considerable experience of commissioning and managing external agencies and consultants
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Comfortable reporting and presenting to colleagues, senior management and external agencies
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Familiar with CARE NG or similar CRM system
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Experience of utilising in depth data analysis and segmentation for marketing purposes
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Ability to identify innovative new opportunities to recruit new legacy supporters and grow income
What we can offer you:
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26 days’ annual leave plus bank holidays, increasing with service
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A competitive contributory pension scheme and life assurance for peace of mind
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Health and wellbeing support to help you stay well while working remotely
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Flexible working options to support a healthy work–life balance
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Access to discounted pet insurance to help care for your pet’s health
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and much more, which you can learn about here
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Senior Cat Guardians Marketing Officer employer: Cats
Cats Protection is an exceptional employer, offering a fulfilling role as a Cat Welfare Van Driver & Brand Ambassador within a supportive and passionate team. Located in the vibrant South East Region, including London, employees benefit from a flexible rota-based schedule, opportunities for personal growth, and the chance to make a meaningful impact on the lives of cats and their owners. With a strong commitment to volunteer engagement and safety, Cats Protection fosters a collaborative work culture that values every contribution.
