Marketing & Business Development Manager - flexible location

Marketing & Business Development Manager - flexible location

Switalskis Solicitors Limited
Full-time Permanent

ABOUTUS

Switalskis is an award-winning law firm, recently listed inThe Sunday Times Best Places to Work for the third consecutive year.

Established in 1993 by Stephen Switalski, we began with afocus on child care law and criminal law from a single office inWakefield. Since then we’ve expanded to 12 locations employingapproximately 400 people who provide a wide array of specialist legal services.

A career at Switalskis means being part of a firm that caresand is here for you. We’re dynamic and progressive, and we never stand still.Last year we were crowned Large Firm of the Year at The Yorkshire Legal Awardsand named in the top 50 fastest growing companies in Yorkshire in the YorkshireGrowth Index.

THE ROLE

We are looking for an enthusiastic, experienced andstrategically minded Marketing & Business Development Manager to play aleading role in the continued growth of the firm.

In this role you can be based from any of our offices across Yorkshire.

This hybrid role spans marketing, communications and business development, witha particular focus on supporting business growth, strengthening client andreferrer relationships, and enhancing the firm's profile across our propertyand corporate service areas.

Reporting to the Head of Marketing & BusinessDevelopment, you will lead the development and delivery of Marketing & BDplans, build strong relationships with key stakeholders, identify growthopportunities, and oversee the successful delivery of campaigns, projects andteam outputs.

WHAT YOU'LL BE DOING

Stakeholder Management

• Leadrelationships with directors, service areas and key internal stakeholders,including committees and the management team.
• Bean ambassador for the firm's brand and values.

Strategic Marketing & BD Planning

• Playa key role in the creation and delivery of marketing and businessdevelopment strategies for your service areas.
• Developannual marketing plans aligned to business objectives and focused onmeasurable outcomes.
• Conductmarket, client and competitor research to identify opportunities forgrowth and differentiation.
• Overseethe delivery of marketing and business development activity and campaigns.
• Ensureconsistent brand messaging across all channels.
• Leadand coordinate initiatives include:
• PRand media relations.
• Events,sponsorships and community engagement.
• Website,digital marketing and social media.
• Advertisingcampaigns.
• Awards,directories and recognition programmes.
• Measure,evaluate and report on return on investment.

Business Development Leadership

• Supportthe development and delivery of business development strategies across theproperty and corporate service areas, helping to drive sustainable growth.
• Identifyand develop opportunities with target clients, referrers and strategicpartners, building strong external relationships and supporting theconversion of opportunities into instructions.
• Workclosely with directors and practice teams to develop commercially focusedBD plans and ensure agreed actions are delivered.
• Assistwith the development and promotion of existing and new services, includingmarket positioning, client targeting and launch activity.
• Leadon pitches, proposals and credentials, coordinating input from fee earnersand helping maximise conversion opportunities.
• Monitorand report on business development activity, pipeline performance and ROI,making recommendations for continuous improvement.
• Managerelationships with key suppliers, including PR, digital and brandagencies, ensuring high-quality delivery and value for money.
• Build,manage and monitor marketing and business development budgets.

Client Satisfaction & Insight

• Overseeclient feedback channels, including Trustpilot, ReviewSolicitors, Googleand legal directories.
• Maintaina strong bank of testimonials, case studies and client success stories.
• Useclient insight to inform marketing and business development activity.

Reporting & General Responsibilities

• Producemonthly management reports and KPI updates.
• Contributeto firm-wide projects and strategic initiatives.
• Ensurecompliance with internal policies and procedures.
• Undertakeany other reasonable duties as required by senior leadership.

WHAT WE’RE LOOKING FOR

• Atleast 5 years' marketing experience within the property, corporate orprofessional services sector, ideally within a law firm.
• Provensuccess delivering marketing and business development initiatives,including building relationships, identifying opportunities andcontributing to business growth.
• Experiencemanaging, coaching and developing teams.
• Strongstakeholder management and influencing skills.
• Excellentwritten, verbal and interpersonal communication skills.
• Strongorganisational, project management and prioritisation abilities.
• Highattention to detail and the ability to manage multiple priorities.
• Aproactive, commercially minded self-starter who can work effectively withsenior leadership.
• Experienceof key account marketing.
• Understandingof legal industry dynamics and professional services marketing.

Recruitment@Switalskis.com

Supplemental Pay

• Annual Bonus
• Paid Professional subscriptions
• Remote work flexibility
• Training and development
• Wellness packages
• Enhanced Maternity/Paternity and Adoption pay
• Group Insurances for Life Insurance, Critical Illness and Income Protection
• Apprenticeship Funding for training and development
• All Company equipment will be supplied for Hybrid working