At a Glance
- Tasks: Lead marketing strategies and business development initiatives to drive growth and enhance client relationships.
- Company: Award-winning law firm recognised as one of the best places to work in Yorkshire.
- Benefits: Flexible remote work, annual bonuses, wellness packages, and professional development opportunities.
- Other info: Be part of a progressive firm with a focus on employee well-being and career advancement.
- Why this job: Join a dynamic team making a real impact in the legal sector with exciting growth potential.
- Qualifications: 5+ years in marketing, strong communication skills, and experience in professional services.
The predicted salary is between 45000 - 55000 £ per year.
- Marketing & Business Development Manager - flexible location
- Switalskis Solicitors Limited
Full-time Permanent - ABOUTUS
Switalskis is an award-winning law firm, recently listed in The Sunday Times Best Places to Work for the third consecutive year.
Established in 1993 by Stephen Switalski, we began with afocus on child care law and criminal law from a single office in Wakefield.
Since then we’ve expanded to 12 locations employingapproximately 400 people who provide a wide array of specialist legal services.
A career at Switalskis means being part of a firm that caresand is here for you.
We’re dynamic and progressive, and we never stand still.
Last year we were crowned Large Firm of the Year at The Yorkshire Legal Awardsand named in the top 50 fastest growing companies in Yorkshire in the Yorkshire Growth Index.
THE ROLE
We are looking for an enthusiastic, experienced andstrategically minded Marketing & Business Development Manager to play aleading role in the continued growth of the firm.
In this role you can be based from any of our offices across Yorkshire.
This hybrid role spans marketing, communications and business development, witha particular focus on supporting business growth, strengthening client andreferrer relationships, and enhancing the firm's profile across our propertyand corporate service areas.
Reporting to the Head of Marketing & Business Development, you will lead the development and delivery of Marketing & BDplans, build strong relationships with key stakeholders, identify growthopportunities, and oversee the successful delivery of campaigns, projects andteam outputs.
- WHAT YOU'LL BE DOING
- Stakeholder Management
- Leadrelationships with directors, service areas and key internal stakeholders, including committees and the management team.
- Bean ambassador for the firm's brand and values.
- Strategic Marketing & BD Planning
- Playa key role in the creation and delivery of marketing and businessdevelopment strategies for your service areas.
- Developannual marketing plans aligned to business objectives and focused onmeasurable outcomes.
- Conductmarket, client and competitor research to identify opportunities forgrowth and differentiation.
- Overseethe delivery of marketing and business development activity and campaigns.
- Ensureconsistent brand messaging across all channels.
• Leadand coordinate initiatives include
- PRand media relations.
- Events, sponsorships and community engagement.
- Website, digital marketing and social media.
- Advertisingcampaigns.
- Awards, directories and recognition programmes.
- Measure, evaluate and report on return on investment.
- Business Development Leadership
- Supportthe development and delivery of business development strategies across theproperty and corporate service areas, helping to drive sustainable growth.
- Identifyand develop opportunities with target clients, referrers and strategicpartners, building strong external relationships and supporting theconversion of opportunities into instructions.
- Workclosely with directors and practice teams to develop commercially focused BD plans and ensure agreed actions are delivered.
- Assistwith the development and promotion of existing and new services, includingmarket positioning, client targeting and launch activity.
- Leadon pitches, proposals and credentials, coordinating input from fee earnersand helping maximise conversion opportunities.
- Monitorand report on business development activity, pipeline performance and ROI, making recommendations for continuous improvement.
- Managerelationships with key suppliers, including PR, digital and brandagencies, ensuring high-quality delivery and value for money.
- Build, manage and monitor marketing and business development budgets.
- Client Satisfaction & Insight
- Overseeclient feedback channels, including Trustpilot, Review Solicitors, Googleand legal directories.
- Maintaina strong bank of testimonials, case studies and client success stories.
- Useclient insight to inform marketing and business development activity.
- Reporting & General Responsibilities
- Producemonthly management reports and KPI updates.
- Contributeto firm-wide projects and strategic initiatives.
- Ensurecompliance with internal policies and procedures.
- Undertakeany other reasonable duties as required by senior leadership.
- WHAT WE’RE LOOKING FOR
- Atleast 5 years' marketing experience within the property, corporate orprofessional services sector, ideally within a law firm.
- Provensuccess delivering marketing and business development initiatives, including building relationships, identifying opportunities andcontributing to business growth.
- Experiencemanaging, coaching and developing teams.
- Strongstakeholder management and influencing skills.
- Excellentwritten, verbal and interpersonal communication skills.
- Strongorganisational, project management and prioritisation abilities.
- Highattention to detail and the ability to manage multiple priorities.
- Aproactive, commercially minded self-starter who can work effectively withsenior leadership.
- Experienceof key account marketing.
- Understandingof legal industry dynamics and professional services marketing.
- Recruitment@Switalskis. com
- Supplemental Pay
- Annual Bonus
- Paid Professional subscriptions
- Remote work flexibility
- Training and development
- Wellness packages
- Enhanced Maternity/Paternity and Adoption pay
- Group Insurances for Life Insurance, Critical Illness and Income Protection
- Apprenticeship Funding for training and development
- All Company equipment will be supplied for Hybrid working
- #J-18808-Ljbffr
Marketing & Business Development Manager - flexible location employer: Catorfaen
Ascent Flight Training (Management) Ltd is an exceptional employer, offering a dynamic work environment where innovation and leadership thrive. With a strong focus on employee growth and development, you will have the opportunity to lead a diverse team while engaging with senior military stakeholders in a high-growth sector. Our commitment to excellence and collaboration ensures that every team member plays a vital role in shaping the future of rotary wing operations.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Business Development Manager - flexible location
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Catorfaen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Catorfaen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Catorfaen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Catorfaen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Business Development Manager - flexible location
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Catorfaen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Catorfaen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Catorfaen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Catorfaen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Catorfaen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Catorfaen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
