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For Companies At a Glance
- Tasks: Lead Product-Led Growth initiatives and optimise user journeys for a cutting-edge platform.
- Company: Join Cato Networks, a pioneer in cloud networking and security.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be part of a revolutionary company shaping the future of enterprise networking.
- Qualifications: 5+ years in B2B SaaS Product Management with a focus on PLG strategies.
- Other info: Dynamic team environment with a chance to influence the market.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028. This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!
What You’ll Do
- Own and lead Product-Led Growth initiatives across the Cato platform, driving product adoption, activation, conversion, and expansion.
- Design and optimize end-to-end PLG journeys, including onboarding, trials, freemium, paid plans, and upgrade paths.
- Define and evolve freemium and SMB-focused business plans, packaging, and entitlements.
- Translate PLG strategy into clear product requirements and drive execution with R&D and go-to-market stakeholders.
- Work closely with Marketing, Sales, and R&D to align self-serve and sales-assisted growth motions.
- Conduct market and competitive research to identify PLG opportunities in the networking and security space.
What You Bring
- 5+ years of Product Management experience in B2B SaaS.
- Deep understanding of Product-Led Growth, including SaaS metrics, freemium and trial models, and PLG-driven customer journeys.
- Strong experience defining and delivering user-facing product experiences, with a solid understanding of UI/UX principles.
- Background or strong familiarity with networking and security technologies.
- Understanding of the SMB networking and security market, including customer needs and the services these customers typically purchase.
- Strong leadership and communication skills with the ability to influence cross-functional teams.
Senior Product Manager - PLG employer: Cato Networks
Contact Detail:
Cato Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager - PLG
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in Product Management. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to PLG. We all know that confidence is key, so the more you rehearse, the better you'll perform!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Senior Product Manager - PLG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Manager - PLG. Highlight your experience in B2B SaaS and any specific achievements related to Product-Led Growth. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product management and how you can contribute to our mission at Cato Networks. Be sure to mention any relevant experience with networking and security technologies.
Showcase Your Metrics: We love numbers! When detailing your past experiences, include metrics that demonstrate your success in driving product adoption and growth. This could be anything from increased user engagement to revenue growth – we want to see the impact you've made!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team at Cato Networks!
How to prepare for a job interview at Cato Networks
✨Know Your PLG Inside Out
Make sure you have a solid grasp of Product-Led Growth principles. Be ready to discuss how you've driven product adoption and user engagement in previous roles. Prepare examples that showcase your understanding of freemium models and customer journeys.
✨Showcase Your Technical Savvy
Since the role involves networking and security technologies, brush up on relevant concepts and trends. Be prepared to discuss how your technical background can contribute to the product strategy at Cato Networks. This will demonstrate your ability to bridge the gap between product management and technical execution.
✨Align with Cross-Functional Teams
Highlight your experience working with marketing, sales, and R&D teams. Share specific instances where you successfully collaborated across departments to drive product initiatives. This shows that you understand the importance of teamwork in achieving product-led growth.
✨Research the Competition
Conduct thorough research on Cato Networks' competitors and the broader market landscape. Be ready to discuss potential PLG opportunities you’ve identified and how they could be leveraged to enhance Cato's offerings. This will show your proactive approach and strategic thinking.
