At a Glance
- Tasks: Drive SASE success through strategic channel partnerships and create compelling marketing materials.
- Company: Join Cato Networks, a pioneer in cloud networking and security, shaping the future of enterprise solutions.
- Benefits: Enjoy a full-time role with opportunities for growth in a fast-paced, dynamic environment.
- Why this job: Be part of a cutting-edge team revolutionising the security market with innovative technology.
- Qualifications: 5-7 years in Channel Marketing, excellent communication skills, and a proactive attitude required.
- Other info: This role focuses on the EMEA region but supports global initiatives.
The predicted salary is between 43200 - 72000 £ per year.
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer and early investor. Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $25 billion by 2027. This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!
At Cato, the Product Marketing Manager, Channel (PMM, Channel) role will play a pivotal role in driving SASE success through strategic channel partnerships. The role will leverage product marketing expertise to empower channel partners in delivering value-added solutions to customers. The PMM, Channel role will leverage foundational messaging content, foster strong relationships with partners, and create compelling partner content to drive growth and differentiation in the competitive security market.
Responsibilities:
- Empower Partner Success: Create compelling sales and marketing materials tailored for the channel partner audience.
- Represent Product Marketing to the Channel team for business and technical content.
- Articulate benefits, advantages and differentiation via marketing collateral and in-person meetings, to Cato’s own staff and to channel partners.
- Leverage key Cato content to develop channel marketing and enablement content, including use-case packages, competitive, email nurturing, enablement webinars, etc.
- Support channel partners as needed; be the expert across the partner activation journey.
- Communicate product positioning well and support launches.
Scope: This role is focused on the EMEA region but will also support global initiatives and content.
Requirements:
- PMM / Senior PMM 5-7 years of Channel Marketing experience in the Security space.
- Demonstrated excellent verbal and written communications skills.
- Demonstrated ability to take technical or customer content and “partnerize” it.
- Strong analytical skills and ability to work both independently and on cross functional teams.
- Ability to build strong working relationships across all levels of the organization, including remote areas.
- Ability to function well in a fast-paced, dynamic environment with competing priorities.
- Charismatic, confident, proactive, opinionated, and devoted.
Education: Marketing and Communications
Product Marketing Manager, Channel (EMEA) employer: Cato Networks
Contact Detail:
Cato Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Channel (EMEA)
✨Tip Number 1
Familiarise yourself with the SASE (Secure Access Service Edge) concept, as it's central to Cato Networks' offerings. Understanding how this technology works and its benefits will help you articulate its value to potential partners.
✨Tip Number 2
Network with professionals in the security and cloud networking sectors. Attend industry events or webinars to connect with potential colleagues and partners, which can give you insights into the market and help you build relationships that may be beneficial for the role.
✨Tip Number 3
Showcase your ability to create compelling marketing materials by developing a portfolio of past work. Highlight examples where you've successfully 'partnerised' technical content, as this skill is crucial for the Product Marketing Manager role.
✨Tip Number 4
Prepare to discuss your experience in channel marketing specifically within the security space. Be ready to share examples of how you've empowered partners in previous roles, as this will demonstrate your fit for the responsibilities outlined in the job description.
We think you need these skills to ace Product Marketing Manager, Channel (EMEA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel marketing, especially within the security space. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills align with the responsibilities of the Product Marketing Manager, Channel position and provide specific examples of your past successes.
Showcase Communication Skills: Since excellent verbal and written communication skills are crucial for this role, consider including a brief section in your application that highlights your experience in creating marketing materials or presenting to partners.
Demonstrate Analytical Skills: Include examples in your application that showcase your analytical skills. This could be through metrics from previous campaigns or projects where you used data to drive decisions and improve outcomes.
How to prepare for a job interview at Cato Networks
✨Understand the SASE Concept
Make sure you have a solid grasp of the SASE (Secure Access Service Edge) concept, as it's central to Cato Networks' offerings. Be prepared to discuss how this technology can benefit channel partners and customers alike.
✨Showcase Your Channel Marketing Experience
Highlight your previous experience in channel marketing, especially within the security space. Be ready to provide specific examples of how you've empowered partners and created successful marketing materials tailored for them.
✨Demonstrate Strong Communication Skills
Since the role requires excellent verbal and written communication skills, practice articulating complex ideas clearly and concisely. Prepare to discuss how you've effectively communicated product positioning in past roles.
✨Prepare for a Fast-Paced Environment
Cato Networks operates in a dynamic environment with competing priorities. Be ready to share examples of how you've successfully managed multiple projects simultaneously and adapted to changing circumstances.