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- Tasks: Drive demand generation and revenue growth across EMEA with innovative digital campaigns.
- Company: Join Cato Networks, a leader in cloud networking and security.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Be part of a pioneering team shaping the future of enterprise networking.
- Qualifications: 4+ years in B2B demand generation and strong digital marketing skills.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. This is your opportunity to get on the rocket ship and join a company that is building a cutting‑edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader.
The Demand Generation Manager – EMEA will play a key role in driving pipeline and revenue growth across the EMEA region through regional demand generation programs and targeted account‑based marketing initiatives. This role is the regional owner of demand generation in EMEA and serves as the primary digital demand generation focal point for the EMEA sales organization.
EMEA Demand Generation Ownership- Own end‑to‑end demand generation strategy and execution for the EMEA region
- Act as the focal point for all EMEA digital demand generation activities for the sales teams in the region
- Translate regional sales goals into demand generation plans
- Ensure alignment between global demand generation strategy and EMEA execution
- Identify growth opportunities, channels, and programs to scale regional impact
- Create and execute EMEA‑focused digital demand programs, including:
- Webinars (planning, content creation, promotion, execution, and follow‑up)
- Content syndication campaigns via 3rd party vendors
- Email marketing and nurture campaigns
- Digital lead generation campaigns (with our PPC department)
- Own campaign set‑up, execution, testing, optimization, and performance tracking
- Ensure campaigns are localized and aligned to EMEA buyer needs
- Serve as the trusted digital demand generation partner for EMEA sales and regional marketing teams
- Align demand generation programs with regional sales priorities and motions
- Support priority accounts, segments, and territories with targeted campaigns
- Provide clear visibility into campaign performance and pipeline contribution
- Own the planning and execution of 1:1 ABM campaigns for strategic EMEA accounts
- Partner closely with EMEA sales teams to identify target accounts and buying groups
- Create tailored messaging, content, and digital plays to support account progression
- Measure ABM performance based on engagement, pipeline impact, and revenue influence
- Collaborate closely with internal teams: Sales, Marketing, Content, Localization, and Marketing Operations
- Work with global teams to adapt campaigns and assets for EMEA execution
- Handle vendor contracts & manage relationships with third‑party vendors and agencies supporting webinars, content syndication, digital campaigns and ABM initiatives
- Own and manage the EMEA demand generation budget, including planning, forecasting, and spend optimization
- 4+ years of experience in B2B demand generation, digital marketing, or growth marketing
- Proven hands‑on experience building and executing digital demand generation programs
- Demonstrated past experience working with and supporting the EMEA region
- Prior ownership of regional demand generation programs
- Experience managing vendors and agencies
- Experience in creating and running webinars, content syndication, and email marketing campaigns
- Familiarity with marketing automation platforms, CRM systems, and reporting dashboards
- Proven experience utilizing AI tools, automation platforms, and workflow optimization frameworks to enhance campaign execution, personalization at scale, and operational efficiency
- Strong understanding of marketing funnels, lead lifecycle, and pipeline impact
- Experience working closely with sales teams in a regional or field‑aligned model
- Data‑driven mindset with experience analyzing and optimizing campaign performance
- Strong project management and stakeholder management skills
- Experience running 1:1 ABM campaigns
- Background in cybersecurity, networking, SaaS, or enterprise technology
Demand Generation Manager employer: Cato Networks
Contact Detail:
Cato Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Demand Generation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past demand generation campaigns. This is your chance to demonstrate how you've driven pipeline and revenue growth in previous roles.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to align your messaging with their needs. Highlight your experience in EMEA demand generation and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a direct line to our hiring team, making it easier for us to spot your application.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience in B2B demand generation and any specific campaigns you've executed that align with our needs at Cato Networks.
Showcase Your Digital Skills: Since this role is all about digital demand generation, don’t forget to mention your hands-on experience with digital marketing tools and platforms. We want to see how you’ve used these to drive results in previous roles!
Be Data-Driven: We love numbers! Include metrics and data that demonstrate your success in past campaigns. Whether it’s lead generation or revenue growth, showing us the impact of your work will make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cato Networks!
How to prepare for a job interview at Cato Networks
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially those relevant to the EMEA region. Brush up on your experience with digital marketing campaigns, webinars, and account-based marketing. Be ready to discuss specific examples of how you've driven pipeline growth in previous roles.
✨Align with Sales Goals
Understand the sales priorities for the EMEA region and be prepared to explain how your demand generation plans can support these goals. Show that you can translate sales objectives into actionable marketing strategies. This will demonstrate your ability to be a strategic partner to the sales team.
✨Showcase Your Data-Driven Mindset
Be ready to talk about how you’ve used data to optimise campaign performance in the past. Discuss any tools or platforms you’ve used for analytics and reporting. Highlight your experience with AI tools and automation platforms, as these are crucial for enhancing campaign execution.
✨Demonstrate Cross-Functional Collaboration Skills
Prepare to share examples of how you’ve successfully collaborated with various teams, such as sales, content, and marketing operations. Emphasise your project management skills and how you’ve managed vendor relationships. This will show that you can effectively navigate the complexities of cross-functional work.