At a Glance
- Tasks: Lead the go-to-market strategy for a cutting-edge AI-native data platform.
- Company: Join a global data and analytics business transforming the energy sector.
- Benefits: Competitive salary, hybrid working model, and opportunities for growth.
- Other info: Be part of a new Product Marketing team with real autonomy and impact.
- Why this job: Shape product positioning and influence market strategy in a fast-paced environment.
- Qualifications: Experience in product marketing or go-to-market roles in B2B tech is essential.
Product Marketing Manager required to join a global data and analytics business in the City of London who supports clients across the energy and commodities sector. The organisation is investing heavily in technology and is now building an AI-native data platform that will fundamentally reshape how its insight, analytics, and consulting services are delivered and commercialised.
This is a commercially focused, high-visibility role where you’ll take real ownership of how a core product is positioned, taken to market, and adopted by customers globally.
The Company is a well-established global data and analytics business operating across the energy and commodities sectors. They are historically recognised for their deep domain expertise and high-quality insight. The organisation supports major clients in navigating complex markets, long-term planning, and the global energy transition towards lower-carbon solutions.
The business is now in a significant phase of transformation and investment, evolving from a traditional insight-led organisation into a more product-led, technology-enabled platform business. With strong backing and a growing international footprint, it is scaling quickly and building out its data, analytics, and product capabilities to support future growth.
The environment remains intellectually rigorous and grounded in subject matter expertise but is becoming increasingly fast-paced and commercially driven. There is a strong emphasis on productisation, innovation, and delivering scalable, data-led solutions that create more value for clients.
You’ll be joining at an important point in this journey, where there is genuine momentum, visible change, and a clear opportunity to influence how products are developed, positioned, and taken to market.
The Role involves sitting at the centre of product, sales, and marketing, owning how a key data platform is brought to market and understood by its target audience. This isn’t just about writing messaging; you’ll be shaping the commercial narrative, influencing how the product evolves, and ensuring it lands effectively with both new and existing customers.
You’ll work closely with product teams on roadmap alignment, with sales on how the platform is sold, and with marketing on how it’s communicated externally. It’s a role that blends strategy with execution ideal for someone who enjoys building structure but is equally comfortable rolling up their sleeves to deliver.
- Own the end-to-end go-to-market approach for a core data product, from launch through to ongoing adoption
- Shape clear, compelling messaging that translates technical capability into commercial value
- Partner closely with product teams to align market needs with product direction
- Enable sales teams with the tools, narratives, and collateral needed to win business
- Develop a deep understanding of customers, competitors, and market dynamics
- Drive initiatives that improve product adoption, engagement, and retention
- Use data and insight to continuously refine positioning and go-to-market effectiveness
About You: Background in product marketing, or go-to-market roles within B2B tech, data, or analytics environments is essential. Experience launching or scaling products in a commercial setting is required. Strong ability to connect product capability to customer and business value is necessary. Comfortable working across multiple teams, influencing without heavy structure. Confident working autonomously, showing initiative and curiosity while knowing when to engage senior stakeholders. Commercially minded, with a bias towards action and outcomes. Experience or understanding of energy, oil & gas, commodities, or adjacent markets would be a significant advantage.
Why Join? Own the go-to-market narrative for a flagship product from an early stage, with real autonomy and the freedom to define how it is positioned and taken to market. Play a key role in the shift from a consultancy-led model to a more product-led, technology-driven organisation. Work on a cutting-edge, AI-native data platform at the centre of the company’s growth strategy. Build and define a new Product Marketing team from the ground up, setting the strategy, standards, and ways of working. Work closely with senior stakeholders, with real influence over product positioning, go-to-market strategy, and commercial direction. Join at a pivotal point of scale, with clear opportunity to grow as both the platform and wider business expand.
What’s on Offer: This role comes with a salary £60k – £70k and an associated benefits package. The companies London office operate a hybrid working model, with 2 days onsite per week in their offices in the heart of the City.
If you’re a Product Marketing Manager who enjoys owning go-to-market strategy, influencing product direction, and operating in a commercially driven environment, this is a genuinely interesting opportunity to step into.
Product Marketing Manager employer: Cathcart Associates
Join a well-established tech company in Stockport as a Platform Engineer, where you'll thrive in a collaborative environment that values employee growth and innovation. With a focus on modern cloud technologies and a supportive culture, the company offers hybrid working, competitive salaries, and generous benefits including private healthcare and additional holiday for on-call participation. The newly renovated office space fosters teamwork and camaraderie, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cathcart Associates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cathcart Associates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cathcart Associates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cathcart Associates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cathcart Associates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cathcart Associates:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cathcart Associates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cathcart Associates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cathcart Associates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cathcart Associates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
