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- Tasks: Lead marketing strategies to boost Cathay Cargo's brand and customer engagement in Southeast Asia and Oceania.
- Company: Join a leading airline with a strong focus on innovation and collaboration.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with exciting projects and career advancement opportunities.
- Why this job: Make a real impact in the cargo industry while working with diverse teams.
- Qualifications: 3+ years in marketing, strong communication skills, and a collaborative mindset.
The predicted salary is between 50000 - 65000 £ per year.
The purpose of the position is to support the growth of Cathay Cargo brand and customer reach through implementation and execution of integrated branding, marketing and communications plans in Southeast Asia and Oceania. The position holder is the primary marketing lead for Cathay Cargo in the region, responsible for planning and executing integrated communications strategies that strengthen Cathay Cargo’s market positioning, accelerate growth, support commercial priorities and engagement with key trade stakeholders.
Key Responsibilities
- Campaigns & Communications
- Strengthen Cathay Cargo’s market positioning through brand, product, and thought leadership initiatives.
- Plan and deliver integrated B2B marketing campaigns across multiple channels to support cargo revenue and product awareness.
- Adapt global campaigns into regionally and locally relevant initiatives reflecting competitive market dynamics.
- Oversee development of cargo marketing collateral, sales enablement tools, and customer communications.
- Stakeholder Collaboration
- Partner closely with regional and local teams to align marketing initiatives with business priorities.
- Support internal communications to keep stakeholders informed of marketing initiatives and outcomes.
- Collaborate with agency partners to deliver marketing initiatives effectively.
- Work with internal teams and external vendors to develop marketing collateral and merchandise.
- Manage external suppliers and vendors to ensure timely delivery of projects.
- Trade Engagement & Sales Enablement
- Lead regional trade engagement programmes to strengthen relationships with freight forwarders, shippers, and key cargo stakeholders.
- Develop trade marketing collateral and sales enablement tools to support regional and local sales teams.
- Events, Exhibitions & Thought Leadership
- Lead marketing planning and execution for cargo events, tradeshows, customer forums, and industry events.
- Identify and secure speaking opportunities for Cathay Cargo leaders.
- Support development of thought leadership content.
- Insights Gathering & Reporting
- Monitor market trends, competitor activities, and customer insights to inform marketing strategies.
- Track campaign and trade engagement performance, delivering post-campaign reports with insights and recommendations.
- Agency Management
- Partner with local agencies to deliver campaign concepts through execution, including performance analysis and continuous improvement.
- Ensure all marketing materials comply with Brand Guidelines and local regulatory requirements.
- Emergency, Accident & Crisis Response
- Provide support for emergency, accident, and crisis response activities as required.
- General
- Provide full-spectrum marketing support, manage ad-hoc projects, and undertake other reasonable tasks as assigned.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
- Minimum 3 years of relevant experience.
- Fluency in spoken and written English is mandatory.
- Strong communications planning capability across paid, owned, and earned channels, with a solid understanding of B2B communications.
- Strong commercial acumen with an understanding of revenue drivers and cost management.
- Proven experience managing agency partners and delivering performance-driven outcomes.
- Strong interpersonal skills and a collaborative, creative, and innovative mindset.
- Ability to operate effectively in a fast-paced, multi-market environment with competing priorities.
- Excellent organisational skills with the ability to manage multiple projects while maintaining quality and timeliness.
- Communication style naturally aligned with Cathay’s brand and values.
- Adaptable and resilient, with the ability to navigate change and evolving business priorities.
Cargo Marketing Lead in London employer: Cathay Pacific Airways Limited
Contact Detail:
Cathay Pacific Airways Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cargo Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Cargo Marketing Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. This will help you stand out when chatting with potential employers about how you can strengthen Cathay Cargo’s market positioning.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you’re interested in, like Cathay Cargo, and express your enthusiasm for their brand and how you can contribute to their growth.
✨Tip Number 4
Keep learning! Stay updated on market trends and competitor activities. This knowledge will not only help you in interviews but also show that you’re genuinely interested in the role and ready to hit the ground running.
We think you need these skills to ace Cargo Marketing Lead in London
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how much you love the craft and how you can bring that energy to the Cathay Cargo brand.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing and communications. We’re looking for specific examples of campaigns you've worked on that align with our goals, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Cathay Pacific Airways Limited
✨Know the Brand Inside Out
Before your interview, dive deep into Cathay Cargo's brand values and recent campaigns. Understanding their market positioning and how they engage with stakeholders will show that you're genuinely interested and prepared to contribute to their growth.
✨Showcase Your Campaign Experience
Be ready to discuss specific B2B marketing campaigns you've led or contributed to. Highlight your role in planning and executing these initiatives, and how they drove results. Use metrics to back up your claims, as numbers speak volumes!
✨Prepare for Stakeholder Scenarios
Think about how you would approach collaboration with regional teams and agency partners. Prepare examples of how you've successfully managed relationships in the past, and be ready to discuss how you would align marketing initiatives with business priorities.
✨Stay Current on Market Trends
Familiarise yourself with the latest trends in the cargo industry and competitor activities. Being able to discuss these insights during your interview will demonstrate your proactive approach and understanding of the market dynamics that affect Cathay Cargo.