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For Companies At a Glance
- Tasks: Lead data-driven strategies to maximise revenue and exceed targets in the travel industry.
- Company: Dynamic airline company focused on innovation and customer experience.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Why this job: Make a real impact by driving commercial strategies and insights in a global setting.
- Qualifications: 10+ years in airline sales or data analysis with strong leadership skills.
- Other info: Join a motivated team and enhance your career in a fast-paced industry.
The predicted salary is between 80000 - 100000 £ per year.
To support the regional Head of Customer Travel & Lifestyle function by providing analytical and performance management support for the region to set commercial strategies, maximize revenue and exceed targets.
Key Responsibilities
- Strategic Focus
- Partner with Revenue Management Operations (RMO), Sales & Distribution (SND), Planning (PLN) and Customer Relationship & Retail (CRR) teams to set and deliver regional commercial strategies and targets using a data‑driven approach.
- Translate Head Office (HO) commercial strategies into actionable initiatives that maximize customer value across channels and segments.
- Support the Regional Head of Customer Travel and Lifestyle in developing and managing the regional commercial budget to optimize revenue, costs and distribution.
- Review country action plans, monitor performance against targets, and leverage market intelligence and competitive insights to identify growth opportunities.
- Travel Insights and Strategy
- Provide local market insights to support pricing strategy development with HO RMO and monitor effectiveness, initiating changes as needed.
- Ensure alignment of local pricing strategies with HO network revenue and distribution objectives.
- Consolidate and analyze private fares and market feedback; share regular market intelligence with HO RMO.
- Propose and evaluate local sales campaigns, capturing clear learnings and outcomes.
- Prepare and align Corporate and Business Plus (BP) fare parameters with HO RMO and SND, including Corporate Incentive Guidelines (CIG) & BP tier matrices.
- Oversee post‑fare filing activities, manage ad‑hoc fare requests, and ensure pricing decisions are agreed, documented, and communicated regionally.
- Lifestyle Insights & Strategy
- Support the Lifestyle team with deeper data mining beyond routine analysis to inform regional strategy.
- Support the effective use of Qliksense by Lifestyle team and drive local team adoption.
- Provide analytical requirements and feedback to Head Office as needed to enhance the initial dashboard set up by Head Office and continue to cater to local Lifestyle team’s performance tracking needs.
- Business Intelligence & Analytics
- Ensure effective use and adoption of internal and external BI tools (e.g. MIDT, DDS, PRISM, QlikSense).
- Develop reports and dashboards to identify segment and agency opportunities using internal and external datasets.
- Deliver accurate, timely insights, maintain market and competitive awareness, and guide stakeholders on data usage.
- Provide analytical requirements and feedback to the relevant HQ stakeholders for Dashboards and BI Tools enhancements.
- Incentive & Distribution Management
- Evaluate the distribution landscape and design local incentive strategies (including NDC) with Sales and regional leadership.
- Lead negotiation with local teams and SND for incentives budgeting.
- Manage and track the usage of allocated regional incentive budget and cost of sales.
- Propose areas of improvements to improve value or effective use of incentives budget and NDC remunerations.
- Support and deliver offline distribution strategies where applicable.
- People Development
- Build a strong and motivated team, ensuring the right Business Insights & Analytics team structure and the right talent are in place to foster positive team spirit and to facilitate resources management.
- Develop employees with high potential and identify/plan learning opportunities with appropriate training and development.
- Enhance employee experience in line with the role level and internal brand promise.
Qualifications
- University Degree
- Minimum 10+ years of relevant experience in airline sales, business development, revenue management and/or data analysis.
- Strong leadership and stakeholder management experience in leading a team of high performing direct reports and different commercial teams in SEA & Oceania region in a hybrid matrix organization.
- Able to present analysis clearly with findings, and actionable insights with recommendations to stakeholders to drive business performance.
- Proven track record of driving revenue generation initiatives through sales targeting, revenue management and distribution strategies.
- Knowledge of airline/travel management systems including DDS, MIDT and PRISM is an advantage.
- Practical experience with any analytical tools (i.e. QlikSense, Tableau, QlikView) is an advantage.
- Solid travel/airline industry experience preferred.
Head of Business Insights & Analytics employer: Cathay Pacific Airways Limited
Contact Detail:
Cathay Pacific Airways Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Business Insights & Analytics
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their commercial strategies and think about how your skills can help them achieve their goals. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss specific examples of how you've used data to drive decisions in past roles. This is key for a position like Head of Business Insights & Analytics, so let’s make sure you highlight those experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that dream job!
We think you need these skills to ace Head of Business Insights & Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Business Insights & Analytics role. Highlight your experience in airline sales, revenue management, and data analysis. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've driven revenue generation initiatives and led teams. We love a good story that showcases your impact!
Showcase Your Analytical Skills: Since this role is all about insights and analytics, make sure to highlight your experience with BI tools like QlikSense or Tableau. We want to know how you've used data to inform strategies and drive performance.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Cathay Pacific Airways Limited
✨Know Your Numbers
Make sure you brush up on key metrics and analytics relevant to the airline industry. Be prepared to discuss how you've used data to drive revenue and inform strategies in your previous roles. This will show that you can translate commercial strategies into actionable insights.
✨Showcase Your Leadership Skills
As a Head of Business Insights & Analytics, you'll need to lead a team and collaborate with various departments. Prepare examples of how you've successfully managed teams and influenced stakeholders in a hybrid matrix organisation. Highlight your ability to foster a positive team spirit and develop talent.
✨Understand the Market Landscape
Familiarise yourself with current trends in the airline and travel management sectors. Be ready to discuss how you've leveraged market intelligence and competitive insights to identify growth opportunities. This will demonstrate your strategic focus and ability to optimise revenue.
✨Master the Tools of the Trade
Brush up on your knowledge of BI tools like QlikSense, Tableau, and any other relevant analytical software. Be prepared to discuss how you've effectively used these tools to develop reports and dashboards that drive business performance. Showing your technical proficiency will set you apart.